Publicis Groupe
Lead Content Strategist
Publicis Groupe, New York, New York, us, 10261
Company Description
Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by Ad Age as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.
Overview
The Lead Content Strategist will drive multiple projects and focus on content deliverables, focused on the customer.
Responsibilities
Drive the end-to-end CS process from ideation to execution across multiple projects
Understand strategic business goals—and challenge them when needed
Work with your team to solve complex problems and find the clearest, most compelling way to communicate the solution
Craft deliverables including the strategic vision, site maps, content authoring guidelines, taxonomies, and maybe things no one has a name for yet
Collaborate deeply with design, strategy, technology, account management and other disciplines
Practice and evangelize customer-centric thinking
Qualifications
A few things we want to see in you
Demonstrable understanding of content strategy for digital products, content platforms, and branded experiences
Clear understanding of how content and design work together
Complete comfort ideating, sketching, and riffing with your team
The ability to execute, organize, and defend the work
A fanatical obsession with the quality of work that gets delivered
Enough development, research, and process experience to be dangerous
Informed opinions
A creative skill I wouldn’t have thought to list here
The ideal candidate will have
A portfolio of relevant work: It should showcase your experience in the design process, creating XD content, and solving real user problems through words
At least 6 years professional experience, 4 years in content strategy with a focus on UX
Experience translating data into strategic recommendations
Understanding of user-centric design and product development best practices
Awareness of the latest XD, technology, and content trends
Exceptional skills writing short- and long-form content
Experience with tools like Figma and Screaming Frog a plus
Additional Information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by Ad Age as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.
Overview
The Lead Content Strategist will drive multiple projects and focus on content deliverables, focused on the customer.
Responsibilities
Drive the end-to-end CS process from ideation to execution across multiple projects
Understand strategic business goals—and challenge them when needed
Work with your team to solve complex problems and find the clearest, most compelling way to communicate the solution
Craft deliverables including the strategic vision, site maps, content authoring guidelines, taxonomies, and maybe things no one has a name for yet
Collaborate deeply with design, strategy, technology, account management and other disciplines
Practice and evangelize customer-centric thinking
Qualifications
A few things we want to see in you
Demonstrable understanding of content strategy for digital products, content platforms, and branded experiences
Clear understanding of how content and design work together
Complete comfort ideating, sketching, and riffing with your team
The ability to execute, organize, and defend the work
A fanatical obsession with the quality of work that gets delivered
Enough development, research, and process experience to be dangerous
Informed opinions
A creative skill I wouldn’t have thought to list here
The ideal candidate will have
A portfolio of relevant work: It should showcase your experience in the design process, creating XD content, and solving real user problems through words
At least 6 years professional experience, 4 years in content strategy with a focus on UX
Experience translating data into strategic recommendations
Understanding of user-centric design and product development best practices
Awareness of the latest XD, technology, and content trends
Exceptional skills writing short- and long-form content
Experience with tools like Figma and Screaming Frog a plus
Additional Information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.