Novus Inc
Associate Director, Analytics & Business Intelligence
Novus Inc, Chicago, Illinois, United States, 60290
POSITION SUMMARY:
The Associate Director is responsible for managing a team of smart analysts that create data-driven tools and insights to inform marketing strategy and optimizations. This role will be collaborating with internal and external partners from traditional (TV, radio, OOH, print) and digital (SEM, display, mobile) advertising planning, measurement, and MarTech backgrounds. The Associate Director will help lead the planning process, equipping our planning & activation teams with data driven planning insights for key clients, while also leading the day-to-day reporting & measurement practice as a whole for the agency.
The ideal individual has experience in leading multimedia analytics teams (traditional + digital channels). Skills and aptitude (highly analytical, high emotional IQ, world-class problem solving) are critical on our small and scrappy team, but we're also looking for plain 'ole good humans.Someone who runs fast, works smart, and brings a smile to the office every day.
You will be responsible for contributing to all aspects of the Localytics departmentproviding thought leadership on the strategic vision, new business support, talent/performance management of analysts, training / L&D creation, and campaign analytics/measurement. Identifying opportunities for departmental growth across our core clients will also be in your remit.
PRIMARY RESPONSIBILITIES:
Analysis & Measurement focused workServe as key analytical lead for major clients, appropriately managing resources against SOWs & utilization rates.Lead & direct the team of analysts on how to use data and statistical techniques to extract insights on market landscape analysis.Identify opportunities to expand analytics remit across day-to-day client stakeholders with core NOVUS leads.Collect and analyze campaign performance across traditional and digital media channels to inform the strategic planning process, and tactical optimizations.Creation, management and presentation of client learning agendas while also creating wrap reports to inform key learnings against learning agendas.Summarize and present measurement / Test & Learn results from matched market testing, A/B Testing, creative tests, etc.Manage overall strategy development for consumer targeting (geo-spatial and qualitative)Manage ad-hoc client-specific analytic projectsServe as a resource for new business pitches, shepherding resources and developing innovative angles and approaches.Develop proof of concept for repeatable solutions to new business questions.Procure and manage UM/MMM partner on behalf of clients.Derive insights from client procured MMM/UM work/tools, campaign dashboards, test and learns to apply to Novus planning and day to day optimizations.Provide guidance to team on best practices around management and utilization of 3rd party data sets to inform consumer targeting or to provide reach/frequency analysis.Serve as SME and main point of contact for external research tools, assisting in administration of access and facilitating training.Develop best practices in advanced analytics to best meet client objectives with efficiency and scalability within organization in mind.Other duties as assigned by supervisor or department head.Analytic Product Management focused work
Consult on the creation of client-specific instances of internal tools.Partner with stakeholder to lead the ideation of new tools/products.Management of tactical roadmap for product development from start to finish.Conduct regular stakeholder reviews with each LOB to ensure needs are tracked/addressed.Ensure workflow prioritization is met for each LOBs.Database management of all inputs for productization (1st party client data, 3rd party data).Partner with the MarTech team to consult on the procurement and ingestion of 1st party client data (sales, store lists, etc) and external 3rd party data.Other duties as assigned by supervisor or department head.REQUIREMENTS:
Bachelor's degree in Business, Marketing Analytics, Applied Mathematics, or Statistics or related industry.8+ years of experience at a media agency, marketing analytics firm or in a quantitative, insight-driven field.Excellent strategic thinker who is willing to take risks and challenge the status quo.Strong leader who can demonstrate exceptional analytic skills, innovative approaches to solving complex problems, and an aptitude independent, decisive decision making.A seasoned, professional who has executive level presence, presents confidently, and demonstrates visible leadership behavior to all stakeholders.Experience handling peak periods of work volume and marshalling appropriate resources and prioritizing accordingly.Proficiency in Alteryx, SAS, SPSS, R or other advanced analytics software packages and Microsoft Excel and Powerpoint.Fluency with concepts of database design and SQL.Experience with data visualization platforms (Qlikview, Tableau, Power BI, etc).Knowledge and experience with syndicated research sources/tools (GfK, MRI, Simmons, Scarborough, IMS, Nielsen, comScore, etc).Hands-on experience with marketing mix modeling/econometric analysis and/or other branches of market research (custom survey research, advertising testing or tracking, new product research, etc).Knowledge of external trends and developments in media landscape and analytics and measurement methodologies.Intimate understanding of MMM / econometric models for measuring ROI.Understanding of digital media analytics (ala Google Analytics, Adobe Analyics).Experience with mobile / mobility providers (e.g., Placer.AI, Foursquare, Factual, PlaceIQ, etc).
NOVUS is committed to providing an atmosphere free from barriers that promotes equity and diversity. We are an equal opportunity employer and do not discriminate against employees or qualified applicants on the basis of race, religion, ethnicity, national origin, ancestry, marital or family status, age, gender identity or expression, gender, sexual orientation, disability, or any other characteristic protected by law.
The Associate Director is responsible for managing a team of smart analysts that create data-driven tools and insights to inform marketing strategy and optimizations. This role will be collaborating with internal and external partners from traditional (TV, radio, OOH, print) and digital (SEM, display, mobile) advertising planning, measurement, and MarTech backgrounds. The Associate Director will help lead the planning process, equipping our planning & activation teams with data driven planning insights for key clients, while also leading the day-to-day reporting & measurement practice as a whole for the agency.
The ideal individual has experience in leading multimedia analytics teams (traditional + digital channels). Skills and aptitude (highly analytical, high emotional IQ, world-class problem solving) are critical on our small and scrappy team, but we're also looking for plain 'ole good humans.Someone who runs fast, works smart, and brings a smile to the office every day.
You will be responsible for contributing to all aspects of the Localytics departmentproviding thought leadership on the strategic vision, new business support, talent/performance management of analysts, training / L&D creation, and campaign analytics/measurement. Identifying opportunities for departmental growth across our core clients will also be in your remit.
PRIMARY RESPONSIBILITIES:
Analysis & Measurement focused workServe as key analytical lead for major clients, appropriately managing resources against SOWs & utilization rates.Lead & direct the team of analysts on how to use data and statistical techniques to extract insights on market landscape analysis.Identify opportunities to expand analytics remit across day-to-day client stakeholders with core NOVUS leads.Collect and analyze campaign performance across traditional and digital media channels to inform the strategic planning process, and tactical optimizations.Creation, management and presentation of client learning agendas while also creating wrap reports to inform key learnings against learning agendas.Summarize and present measurement / Test & Learn results from matched market testing, A/B Testing, creative tests, etc.Manage overall strategy development for consumer targeting (geo-spatial and qualitative)Manage ad-hoc client-specific analytic projectsServe as a resource for new business pitches, shepherding resources and developing innovative angles and approaches.Develop proof of concept for repeatable solutions to new business questions.Procure and manage UM/MMM partner on behalf of clients.Derive insights from client procured MMM/UM work/tools, campaign dashboards, test and learns to apply to Novus planning and day to day optimizations.Provide guidance to team on best practices around management and utilization of 3rd party data sets to inform consumer targeting or to provide reach/frequency analysis.Serve as SME and main point of contact for external research tools, assisting in administration of access and facilitating training.Develop best practices in advanced analytics to best meet client objectives with efficiency and scalability within organization in mind.Other duties as assigned by supervisor or department head.Analytic Product Management focused work
Consult on the creation of client-specific instances of internal tools.Partner with stakeholder to lead the ideation of new tools/products.Management of tactical roadmap for product development from start to finish.Conduct regular stakeholder reviews with each LOB to ensure needs are tracked/addressed.Ensure workflow prioritization is met for each LOBs.Database management of all inputs for productization (1st party client data, 3rd party data).Partner with the MarTech team to consult on the procurement and ingestion of 1st party client data (sales, store lists, etc) and external 3rd party data.Other duties as assigned by supervisor or department head.REQUIREMENTS:
Bachelor's degree in Business, Marketing Analytics, Applied Mathematics, or Statistics or related industry.8+ years of experience at a media agency, marketing analytics firm or in a quantitative, insight-driven field.Excellent strategic thinker who is willing to take risks and challenge the status quo.Strong leader who can demonstrate exceptional analytic skills, innovative approaches to solving complex problems, and an aptitude independent, decisive decision making.A seasoned, professional who has executive level presence, presents confidently, and demonstrates visible leadership behavior to all stakeholders.Experience handling peak periods of work volume and marshalling appropriate resources and prioritizing accordingly.Proficiency in Alteryx, SAS, SPSS, R or other advanced analytics software packages and Microsoft Excel and Powerpoint.Fluency with concepts of database design and SQL.Experience with data visualization platforms (Qlikview, Tableau, Power BI, etc).Knowledge and experience with syndicated research sources/tools (GfK, MRI, Simmons, Scarborough, IMS, Nielsen, comScore, etc).Hands-on experience with marketing mix modeling/econometric analysis and/or other branches of market research (custom survey research, advertising testing or tracking, new product research, etc).Knowledge of external trends and developments in media landscape and analytics and measurement methodologies.Intimate understanding of MMM / econometric models for measuring ROI.Understanding of digital media analytics (ala Google Analytics, Adobe Analyics).Experience with mobile / mobility providers (e.g., Placer.AI, Foursquare, Factual, PlaceIQ, etc).
NOVUS is committed to providing an atmosphere free from barriers that promotes equity and diversity. We are an equal opportunity employer and do not discriminate against employees or qualified applicants on the basis of race, religion, ethnicity, national origin, ancestry, marital or family status, age, gender identity or expression, gender, sexual orientation, disability, or any other characteristic protected by law.