Carrington Holding Company, LLC
Director, Marketing, TPO
Carrington Holding Company, LLC, Owings Mills, Maryland, United States, 21117
Job Description
JOB SUMMARY:
Responsible for leading the marketing technology operations for the Third Party Origination ("TPO") division and consulting with Loan Servicing, Vylla, and other Carrington Companies. Direct and oversee all technology to include websites, email, webinars, CRM, web analytics and social media. Perform all duties in accordance with the company's policies and procedures, all US state and federal laws and regulations, wherein the company operates.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Meet with business leaders and stakeholders to ensure marketing is supporting their objectives.Build strong brand recognition within the industry.Responsible for the execution of marketing activities supporting specific online marketing activities including websites, landing pages, microsites, and email.Oversee marketing calendars related to email marketing content management for online properties.Develop marketing channel reporting including effectiveness metrics for campaigns and actively managing those metrics to optimize marketing spend/effort.Work with the creative team to design campaigns and materials.Help research the market to identify unique opportunities to differentiate our products and services.Review changes to the marketplace and industry and adjust marketing plans accordingly.Maintain consistency with our brand standards in all of our touchpoints.Oversee the use of
SEO
and website health tools improve website performanceServe as the marketing liaison to the Surge team, optimizing the information Marketing provides to the account executivesAssists with the management of marketing webinars using GotoWebinar, including lead distribution.EDUCATION, EXPERIENCE AND/OR LICENSES:
Bachelor's degree in marketing or related degree; work experience may be substituted.Seven (7) or more years of marketing experienceTwo (2) or more years maintaining websites in WordPress and optimizing performanceThree (3) or more years optimizing email campaigns in tool like HubSpotThree (3) or more years or more years utilizing SalesforceThree (3) or more years Mortgage experience, specifically TPO, highly preferred
About Us
FOUNDED IN 2003, Carrington has evolved from a mortgage credit asset manager into a vertically-integrated financial services company that covers virtually every aspect of the single family residential real estate transaction, including investment in U.S. real estate and mortgage markets, loan origination and servicing, asset management and property preservation, real estate sales and rental, and title and escrow services. Carrington has built the infrastructure necessary to maximize value during any market cycle.
JOB SUMMARY:
Responsible for leading the marketing technology operations for the Third Party Origination ("TPO") division and consulting with Loan Servicing, Vylla, and other Carrington Companies. Direct and oversee all technology to include websites, email, webinars, CRM, web analytics and social media. Perform all duties in accordance with the company's policies and procedures, all US state and federal laws and regulations, wherein the company operates.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Meet with business leaders and stakeholders to ensure marketing is supporting their objectives.Build strong brand recognition within the industry.Responsible for the execution of marketing activities supporting specific online marketing activities including websites, landing pages, microsites, and email.Oversee marketing calendars related to email marketing content management for online properties.Develop marketing channel reporting including effectiveness metrics for campaigns and actively managing those metrics to optimize marketing spend/effort.Work with the creative team to design campaigns and materials.Help research the market to identify unique opportunities to differentiate our products and services.Review changes to the marketplace and industry and adjust marketing plans accordingly.Maintain consistency with our brand standards in all of our touchpoints.Oversee the use of
SEO
and website health tools improve website performanceServe as the marketing liaison to the Surge team, optimizing the information Marketing provides to the account executivesAssists with the management of marketing webinars using GotoWebinar, including lead distribution.EDUCATION, EXPERIENCE AND/OR LICENSES:
Bachelor's degree in marketing or related degree; work experience may be substituted.Seven (7) or more years of marketing experienceTwo (2) or more years maintaining websites in WordPress and optimizing performanceThree (3) or more years optimizing email campaigns in tool like HubSpotThree (3) or more years or more years utilizing SalesforceThree (3) or more years Mortgage experience, specifically TPO, highly preferred
About Us
FOUNDED IN 2003, Carrington has evolved from a mortgage credit asset manager into a vertically-integrated financial services company that covers virtually every aspect of the single family residential real estate transaction, including investment in U.S. real estate and mortgage markets, loan origination and servicing, asset management and property preservation, real estate sales and rental, and title and escrow services. Carrington has built the infrastructure necessary to maximize value during any market cycle.