Navy Federal Credit Union
Product Strategist II/III (Product Marketing Analyst)
Navy Federal Credit Union, Vienna, Virginia, United States, 22184
Overview
To assist business unit management in developing and executing action plans, department policies, standards, and processes to optimize resources while ensuring focus on strategic, financial, and member service goals. Work with internal and external stakeholders to plan, deploy, and measure the effectiveness of marketing. Monitor and anticipate industry shifts to ensure business unit's products and services remain well positioned among their competitive sets. Evaluate the portfolio to identify opportunities to improve Navy Federal programs, products, and services. Apply broad functional knowledge and expertise to improve the performance of product campaigns and initiatives. Maintain an understanding and working knowledge of the functions, processes, and systems of other cognizant business units. Work on complex issues requiring knowledge of organizational objectives and competing priorities. Lead and assist in leading tasks of moderate to considerable impact requiring moderate analysis.
Responsibilities
Provide strategic analysis, recommendations and help influence key decisions by senior department leadership regarding technology and financial market trends, and competitive analysis regarding identification of the department's strengths, weaknesses, opportunities, and threats
Utilize performance measurements and indicators to identify areas for improvement; develop process improvement plans for each performance indicator or area identified
Develop action plans for conducting internal analyses and collaborate with business partners to identify root causes for operational gaps and establish solutions
Identify and communicate changing trends as identified through analysis
Ensure effective initiative management from inception through implementation
Perform qualitative and quantitative analysis using analytical techniques, tools, models, simulation, etc.
Build financial forecasts, cost analyses, and Front Office reports to support and facilitate business decisions
Serve as experienced subject matter expert regarding product functions and how they relate to other products and service
Collaborate with key partners in development and delivery of solutions
Collaborate with Member Research & Intelligence (MRID) and Product Marketing to compile/integrate and summarize data and key performance indicators used to create email campaign strategies to improve business results
Participates in complex interdepartmental initiatives of significant business risk & impact
Lead small initiatives or participate in portions of large/complex scoped marketing projects with guidance from senior staff and/or management
Identifies and communicates key responsibilities and practices, evaluates results, and provides leadership and guidance to ensure successful implementation of business unit projects
Serve on teams and task groups for projects/initiatives within the business unit &/or across the organization
Perform other duties as assigned
Qualifications
Advanced knowledge of products, services, processes, requirements, and systems related to the business unit
Advanced knowledge of state and Federal laws; industry regulations, principles, and practices; and company policies that govern the business unit's products/services
Advanced knowledge of banking/financial industry trends, products and services
Ability to synthesize results of analyses, develop and make recommendations and presents results to solve unique and complex problems
Experience in collaborating across organizational boundaries and building partnerships across various functions
Experience in leading large projects/initiatives which have business risk and impact
Experience in Demonstrated track record of managing multiple initiatives and meeting changing requirements and priorities to accomplish objective
Skill in producing desired results and achieving goals and objectives
Effective skill in strategic thinking to write/develop comprehensive marketing plans
Basic skill in building strategic and execution-focused plans and alliances with partner leadership
Skill using innovative thinking to solve problems and facilitate the decision-making process
Effective verbal and written communication skills
Effective skill interacting with staff, management, vendors and members diplomatically and tactfully
Effective skill to influence, negotiate and persuade to reach agreeable exchange and positive outcomes
Effective skill in the use of PCs and related software packages
Bachelor's degree in Business, Finance, or related field or combination of training, education and experience
Desired Qualification(s)
Advanced knowledge of NCUA regulations that govern the activities, products and services of the business unit
Advanced knowledge of Navy Federal's functions, philosophy, operations and organizational objectives
Experience in working with leadership and management in diverse and complex operational environments
Master's degree in Business, Finance, or related field or combination of training, education and experience
Knowledge or Experience in various Savings Products
Hours: Monday - Friday, 8:00AM - 4:30PM
Location: 820 Follin Lane, Vienna, VA 22180
About Us
Navy Federal provides much more than a job. We provide a meaningful career experience, including a culture that is energized, engaged and committed; and fierce appreciation for our teams, who are rewarded with highly competitive pay and generous benefits and perks.
• Best Companies for Latinos to Work for 2024
• Computerworld® Best Places to Work in IT
• Forbes® 2024 America's Best Large Employers
• Forbes® 2023 The Best Employers for New Grads
• Fortune Best Workplaces for Millennials™ 2023
• Fortune Best Workplaces for Women ™ 2023
• Fortune 100 Best Companies to Work For® 2024
• Military Times 2023 Best for Vets Employers
• Newsweek Most Loved Workplaces
• Ripplematch Campus Forward Award - Excellence in Early Career Hiring
• Yello and WayUp Top 100 Internship Programs
From Fortune. ©2024 Fortune Media IP Limited. All rights reserved. Used under license. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of, Navy Federal Credit Union.
Equal Employment Opportunity: Navy Federal values, celebrates, and enacts diversity in the workplace. Navy Federal takes affirmative action to employ and advance in employment qualified individuals with disabilities, disabled veterans, Armed Forces service medal veterans, recently separated veterans, and other protected veterans. EOE/AA/M/F/Veteran/Disability EOE/AA/M/F/Veteran/Disability
Hybrid Workplace: Navy Federal Credit Union is a hybrid workplace, and details will be discussed during your interview process.
Disclaimers: Navy Federal reserves the right to fill this role at a higher/lower grade level based on business need. An assessment may be required to compete for this position. Job postings are subject to close early or extend out longer than the anticipated closing date at the hiring team’s discretion based on qualified applicant volume. Navy Federal Credit Union assesses market data to establish salary ranges that enable us to remain competitive. You are paid within the salary range, based on your experience, location and market position
Bank Secrecy Act: Remains cognizant of and adheres to Navy Federal policies and procedures, and regulations pertaining to the Bank Secrecy Act.
REQNUMBER: 22208
To assist business unit management in developing and executing action plans, department policies, standards, and processes to optimize resources while ensuring focus on strategic, financial, and member service goals. Work with internal and external stakeholders to plan, deploy, and measure the effectiveness of marketing. Monitor and anticipate industry shifts to ensure business unit's products and services remain well positioned among their competitive sets. Evaluate the portfolio to identify opportunities to improve Navy Federal programs, products, and services. Apply broad functional knowledge and expertise to improve the performance of product campaigns and initiatives. Maintain an understanding and working knowledge of the functions, processes, and systems of other cognizant business units. Work on complex issues requiring knowledge of organizational objectives and competing priorities. Lead and assist in leading tasks of moderate to considerable impact requiring moderate analysis.
Responsibilities
Provide strategic analysis, recommendations and help influence key decisions by senior department leadership regarding technology and financial market trends, and competitive analysis regarding identification of the department's strengths, weaknesses, opportunities, and threats
Utilize performance measurements and indicators to identify areas for improvement; develop process improvement plans for each performance indicator or area identified
Develop action plans for conducting internal analyses and collaborate with business partners to identify root causes for operational gaps and establish solutions
Identify and communicate changing trends as identified through analysis
Ensure effective initiative management from inception through implementation
Perform qualitative and quantitative analysis using analytical techniques, tools, models, simulation, etc.
Build financial forecasts, cost analyses, and Front Office reports to support and facilitate business decisions
Serve as experienced subject matter expert regarding product functions and how they relate to other products and service
Collaborate with key partners in development and delivery of solutions
Collaborate with Member Research & Intelligence (MRID) and Product Marketing to compile/integrate and summarize data and key performance indicators used to create email campaign strategies to improve business results
Participates in complex interdepartmental initiatives of significant business risk & impact
Lead small initiatives or participate in portions of large/complex scoped marketing projects with guidance from senior staff and/or management
Identifies and communicates key responsibilities and practices, evaluates results, and provides leadership and guidance to ensure successful implementation of business unit projects
Serve on teams and task groups for projects/initiatives within the business unit &/or across the organization
Perform other duties as assigned
Qualifications
Advanced knowledge of products, services, processes, requirements, and systems related to the business unit
Advanced knowledge of state and Federal laws; industry regulations, principles, and practices; and company policies that govern the business unit's products/services
Advanced knowledge of banking/financial industry trends, products and services
Ability to synthesize results of analyses, develop and make recommendations and presents results to solve unique and complex problems
Experience in collaborating across organizational boundaries and building partnerships across various functions
Experience in leading large projects/initiatives which have business risk and impact
Experience in Demonstrated track record of managing multiple initiatives and meeting changing requirements and priorities to accomplish objective
Skill in producing desired results and achieving goals and objectives
Effective skill in strategic thinking to write/develop comprehensive marketing plans
Basic skill in building strategic and execution-focused plans and alliances with partner leadership
Skill using innovative thinking to solve problems and facilitate the decision-making process
Effective verbal and written communication skills
Effective skill interacting with staff, management, vendors and members diplomatically and tactfully
Effective skill to influence, negotiate and persuade to reach agreeable exchange and positive outcomes
Effective skill in the use of PCs and related software packages
Bachelor's degree in Business, Finance, or related field or combination of training, education and experience
Desired Qualification(s)
Advanced knowledge of NCUA regulations that govern the activities, products and services of the business unit
Advanced knowledge of Navy Federal's functions, philosophy, operations and organizational objectives
Experience in working with leadership and management in diverse and complex operational environments
Master's degree in Business, Finance, or related field or combination of training, education and experience
Knowledge or Experience in various Savings Products
Hours: Monday - Friday, 8:00AM - 4:30PM
Location: 820 Follin Lane, Vienna, VA 22180
About Us
Navy Federal provides much more than a job. We provide a meaningful career experience, including a culture that is energized, engaged and committed; and fierce appreciation for our teams, who are rewarded with highly competitive pay and generous benefits and perks.
• Best Companies for Latinos to Work for 2024
• Computerworld® Best Places to Work in IT
• Forbes® 2024 America's Best Large Employers
• Forbes® 2023 The Best Employers for New Grads
• Fortune Best Workplaces for Millennials™ 2023
• Fortune Best Workplaces for Women ™ 2023
• Fortune 100 Best Companies to Work For® 2024
• Military Times 2023 Best for Vets Employers
• Newsweek Most Loved Workplaces
• Ripplematch Campus Forward Award - Excellence in Early Career Hiring
• Yello and WayUp Top 100 Internship Programs
From Fortune. ©2024 Fortune Media IP Limited. All rights reserved. Used under license. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of, Navy Federal Credit Union.
Equal Employment Opportunity: Navy Federal values, celebrates, and enacts diversity in the workplace. Navy Federal takes affirmative action to employ and advance in employment qualified individuals with disabilities, disabled veterans, Armed Forces service medal veterans, recently separated veterans, and other protected veterans. EOE/AA/M/F/Veteran/Disability EOE/AA/M/F/Veteran/Disability
Hybrid Workplace: Navy Federal Credit Union is a hybrid workplace, and details will be discussed during your interview process.
Disclaimers: Navy Federal reserves the right to fill this role at a higher/lower grade level based on business need. An assessment may be required to compete for this position. Job postings are subject to close early or extend out longer than the anticipated closing date at the hiring team’s discretion based on qualified applicant volume. Navy Federal Credit Union assesses market data to establish salary ranges that enable us to remain competitive. You are paid within the salary range, based on your experience, location and market position
Bank Secrecy Act: Remains cognizant of and adheres to Navy Federal policies and procedures, and regulations pertaining to the Bank Secrecy Act.
REQNUMBER: 22208