MFS Investment Management
Digital Media Lead Specialist
MFS Investment Management, Boston, Massachusetts, us, 02298
At MFS, you will find a culture that supports you in doing what you do best. Our employees work together to reach better outcomes, favoring the strongest idea over the strongest individual. We put people first and demonstrate care and compassion for our community and each other. Because what we do matters - to us as valued professionals and to the millions of people and institutions who rely on us to help them build more secure and prosperous futures.THE ROLEMFS manages its advertising program in-house, leveraging agency partnerships for media and production. The
Digital Media Lead Specialist
manages advertising (OLA, Paid Social, Search, etc.) related activities in connection with MFS' marketing, channel, and enterprise goals. As part of the Digital Media team, this role manages and implements advertising campaigns in multiple markets managing a variety of media types including digital banners, native, pre-roll, social, search, broadcast, out-of-home.
WHAT YOU WILL DOContribute to the strategic planning process together with senior leaders for advertising developmentTogether with the Digital Media team, support the development and implementation of all paid media campaigns aligning with key integrated marketing and brand-building effortsOwn the extensive details of advertising and landing page development created in-house, facilitating all work from concept to final deliverable. Ensure the landing page meets the expected user experience/call-to-action.Own all media activities (deadlines, closing dates, material due dates, creative technical specs, tracking UTMs) and securing critical media specs and ad delivery details; liaise with agencies and publishers. Own problem solving and immediate remediation for all issues.Work with in-house teams to manage underlying ad creation details, partnering with communication and marketing managers, creative, production, publishing, video, social media, and analytics teams, as well as Compliance, content and investment teams as needed throughout the campaign processSupport and adhere to detailed processes following Compliance guidelines and adhering to our project management tool, Workfront. Recommend process enhancements when possible.Create and manage timeframes and due dates ensuring on-time campaign deliverables coordinating with project management teamDevelop and manage creation of detailed Paid Social trafficking sheets with images, text, links, UTMs, URLs, et al, used to launch campaigns in multiple marketsOwn the Paid Search program for multiple regions globallyPartner with the Analytics team to support the detailed process of creating UTM tags and tracking codes. Ensure all has been implemented correctly.Manage thought leadership content and oversee the various versions and formats required for placement throughout the campaignManage our outside creative SAG talent vendor to ensure all spots have current talent, music, imagery rights, and oversee management of residual payments as neededLiaise with other outside agencies as needed, and ensure on time and on budget campaign executions
WHAT WE ARE LOOKING FOR5-6+ years' experience managing advertising in multiple mediums including content, preferably from the account management sideAbility to manage extensive details, juggle multiple initiatives and timelines and work in a fast-paced environment, remaining positive and proactive along the wayExceptional proofing skills, and the ability to review and test multiple versions of ad units for consistency and accuracy before ads launch in-marketWorking knowledge of asset management or regulated industry's advertising compliance rules and regulations preferredComfortable and competent working with advertising analytics and technologyAbility to work with a diverse internal group from creative to technical/legal teamsPositive can-do attitude, self-starter, with a "step up to see it through" mindset understanding urgency of advertising deadlinesProactive and inquisitive mindset to investigate and troubleshoot problems and offer solutions#LI-HYBRIDAt MFS, we are dedicated to building a diverse, inclusive and authentic workplace. If you are excited about this role but your past experience doesn't align perfectly, we encourage you to apply - you might be just the right candidate for this role or others.
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Digital Media Lead Specialist
manages advertising (OLA, Paid Social, Search, etc.) related activities in connection with MFS' marketing, channel, and enterprise goals. As part of the Digital Media team, this role manages and implements advertising campaigns in multiple markets managing a variety of media types including digital banners, native, pre-roll, social, search, broadcast, out-of-home.
WHAT YOU WILL DOContribute to the strategic planning process together with senior leaders for advertising developmentTogether with the Digital Media team, support the development and implementation of all paid media campaigns aligning with key integrated marketing and brand-building effortsOwn the extensive details of advertising and landing page development created in-house, facilitating all work from concept to final deliverable. Ensure the landing page meets the expected user experience/call-to-action.Own all media activities (deadlines, closing dates, material due dates, creative technical specs, tracking UTMs) and securing critical media specs and ad delivery details; liaise with agencies and publishers. Own problem solving and immediate remediation for all issues.Work with in-house teams to manage underlying ad creation details, partnering with communication and marketing managers, creative, production, publishing, video, social media, and analytics teams, as well as Compliance, content and investment teams as needed throughout the campaign processSupport and adhere to detailed processes following Compliance guidelines and adhering to our project management tool, Workfront. Recommend process enhancements when possible.Create and manage timeframes and due dates ensuring on-time campaign deliverables coordinating with project management teamDevelop and manage creation of detailed Paid Social trafficking sheets with images, text, links, UTMs, URLs, et al, used to launch campaigns in multiple marketsOwn the Paid Search program for multiple regions globallyPartner with the Analytics team to support the detailed process of creating UTM tags and tracking codes. Ensure all has been implemented correctly.Manage thought leadership content and oversee the various versions and formats required for placement throughout the campaignManage our outside creative SAG talent vendor to ensure all spots have current talent, music, imagery rights, and oversee management of residual payments as neededLiaise with other outside agencies as needed, and ensure on time and on budget campaign executions
WHAT WE ARE LOOKING FOR5-6+ years' experience managing advertising in multiple mediums including content, preferably from the account management sideAbility to manage extensive details, juggle multiple initiatives and timelines and work in a fast-paced environment, remaining positive and proactive along the wayExceptional proofing skills, and the ability to review and test multiple versions of ad units for consistency and accuracy before ads launch in-marketWorking knowledge of asset management or regulated industry's advertising compliance rules and regulations preferredComfortable and competent working with advertising analytics and technologyAbility to work with a diverse internal group from creative to technical/legal teamsPositive can-do attitude, self-starter, with a "step up to see it through" mindset understanding urgency of advertising deadlinesProactive and inquisitive mindset to investigate and troubleshoot problems and offer solutions#LI-HYBRIDAt MFS, we are dedicated to building a diverse, inclusive and authentic workplace. If you are excited about this role but your past experience doesn't align perfectly, we encourage you to apply - you might be just the right candidate for this role or others.
#J-18808-Ljbffr