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Cumulus Media New Holdings Inc.

Paid Media Specialist

Cumulus Media New Holdings Inc., Dallas, Texas, United States, 75215


Company Overview

CUMULUS | Dallas-Ft. Worth

has 5 stations that have won multiple awards including the NAB Marconi, CMA Station of the Year, Personalities of the year and more. Our market leading stations include: 820 AM/93.3 FM/99.5 HD2 WBAP, 96.7/1310 THE TICKET, 570am/96.3HD2 KLIF, NEW COUNTRY 96.3 KSCS, 99.5 THE WOLF KPLX. In addition, we reach the entire country with 404 stations across the country, a suite of digital products, amazing events and so much more. Dallas is the #1 revenue generating market for the company.

Position Overview

CUMULUS MEDIA | Dallas

is seeking a talented

Paid Media Specialist

to join our dynamic digital team. If you are passionate about digital marketing and have a knack for driving successful campaigns, we want to hear from you!

Key Responsibilities & Qualifications

What You'll Do:PPC Campaign Management:

Design, manage, and optimize high-impact PPC campaigns that drive traffic, increase conversions, and boost ROI. Utilize advanced

keyword research

to identify opportunities and develop targeted ad groups.Social Media Strategy:

Develop and execute compelling social media marketing strategies across platforms like Facebook, Instagram, Twitter, and LinkedIn. Leverage audience insights to create content that resonates and drives high engagement.Targeted Display & Email Marketing:

Create and oversee targeted display advertising and email marketing campaigns that effectively reach and engage specific audience segments. Continuously analyze performance metrics to refine and optimize campaigns.CTV Campaign Implementation:

Plan and execute cutting-edge Connected TV (CTV) campaigns that enhance brand visibility and audience reach. Use audience data to fine-tune targeting strategies for maximum effectiveness.What We're Looking For:

Proven expertise in

digital marketing

with hands-on experience in

PPC ,

social media marketing ,

targeted display ,

email marketing , and

CTV campaigns .Strong background in

campaign management

and optimization, with a demonstrated ability to drive measurable results.Advanced skills in

keyword research

and the ability to identify and capitalize on high-impact opportunities.Deep understanding of audience segmentation and how to leverage data-driven insights to create highly effective marketing strategies.Exceptional

analytical skills

with the ability to interpret complex data sets and make data-driven decisions.A creative thinker with a passion for developing and implementing innovative marketing strategies.Excellent communication skills and the ability to collaborate effectively with cross-functional teams.What We Offer

Competitive PayFocused, responsible and collaborative work environment with the ability, to ask "what if" and try innovative solutionsMedical, Dental & Vision Insurance coverage401K with company matchPaid Vacation, Sick & Holiday time offParental leave time off benefits, life insurance, disability insurance, wellness, and an employee referral bonus program

For immediate consideration, please visit https://jobs.cumulusmedia.com/jobsFor more information about Cumulus Media, visit our website at: https://www.cumulusmedia.com/

EEO Statement

CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).