Associate Vice President, Marketing and Communication

Associate Vice President, Marketing and Communication

Job Title:

Associate Vice President, Marketing and CommunicationFLSA Status:

ExemptPosted Salary Range:

Commensurate with experience.Employment Status:

Full TimeDepartment:

Marketing and CommunicationsJob Summary:

The incumbent will help establish a targeted and systematic approach to elevating the profile, reputation, and brand of Alcorn State University via a robustly contemporized marketing and communication strategy. Leading a fully integrated platform of communications, marketing and creative programs, with a focus on media relations, content, research news, internal communications, social media, marketing, digital, analytics, creative, and visitor experience. Building a culture of collaboration across the University on marketing and communication programs, set goals and measures to define success, and champion transparency and teamwork.Knowledge, Skills, and Abilities

Ability to work independently and collaboratively, make decisions, and multi-task to balance multiple priorities and communicate proactively with stakeholders about project risks or uncertainties.Ability to write concisely, effectively, and persuasively in a variety of styles for specific audiences under time constraints.Ability to interface with executive level staff to identify, leverage and synthesize information into meaningful communications messages for a variety of target audiences.Ability to keep abreast of campus events and subject matter expertise in relation to current events to identify and capitalize on media opportunities that will promote the college and increase positive media coverage.Ability to produce error-free texts, thorough fact-checked documents and to work well independently or as a member of a team.Demonstrated organizational skills.Knowledge of interview techniques and the ability to define and deliver media messages.Knowledge of current Associated Press Stylebook or Chicago Manual of Style.Excellent computer skills and ability to utilize a variety of programs, including Microsoft Office suite including PowerPoint and other presentation tools.Knowledge of copyright and other applicable laws pertaining to publications and the media.Skilled in story development and journalistic writing skills, as well as advanced editorial skills.Exceptional interpersonal skills, including strong public speaking, listening and interpretive skills.Essential Job Functions

Provides counsel on communication messages, strategies and align executive communications with the University’s mission.Work discreetly on sensitive or confidential assignments, exercise sound editorial judgment, and maintain the trust and confidence of the executive office, senior leaders, and colleagues across campus.Prepare the senior/academic leaders for videos and speeches.Develop and write feature stories for the University’s Alcorn Magazine.Work closely with the executive team, academic leaders and relevant subject matter experts or stakeholders to establish major message themes/topics; research and write speeches for public appearances and campus events; write and/or edit remarks from outside writers, when necessary.Develop an institutional voice consistent with the aspirations and priorities of the University; proofread and fact-check to ensure that information is accurate.Research and draft columns, correspondence, announcements, presentations, speeches, and other materials to support the communication priorities of the University.Maintain or oversee web and digital content; maintain current biographies for the leadership team and ensure that the website and its assets are kept up to date.Create and manage communications plans about specific efforts or initiatives.Qualifications

Degree in English, marketing, journalism, or related field.Seven (7) years’ experience of professional writing, preferably in an academic environment.Experience in research, public relations, and branding in a higher education institution.Physical Requirements

Work in noisy (above 85 decibels) areas. Light Work - Exerting up to 20 pounds occasionally. Medium Work - Exerting 20-50 pounds occasionally. Very Heavy Work - Exerting in excess of 100 pounds. Travel occasionally. Extended Work Hours occasionally.Posting Information

Posting Number:

S1081Number of Vacancies:

1Location:

LormanOpen Date:

11/15/2024Close Date:

Open Until FilledRequired Documents

ResumeCover Letter/Letter of ApplicationUnofficial TranscriptsWriting SampleAdditional References (5)A Leadership StatementMulti MediaLetter of Recommendation (Personal)Letter of Recommendation (Professional)Optional Documents

Curriculum VitaeA Diversity Statement

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