Adobe Inc.
Director, Growth Marketing - Adobe Genuine Service
Adobe Inc., San Jose, California, United States, 95199
Our Company
Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!The Opportunity
The Adobe Genuine Service team is responsible for crafting the strategies, building the products and driving the go-to-market motions that prevent and recover users that abuse Adobe licenses. This role will lead the Experience Enablement team, devising new use cases and optimizing all touchpoints with our customers. This is an important collaborator role, essential for identifying, prioritizing, and arranging the right go-to-market and product strategies. It will enable our teams to seize the significant opportunity ahead, valued at $B!You will work hand in hand with design, data science, data and product engineering teams to define a growth-led roadmap that enables business teams to deliver revenue maximizing experiences, while protecting our customers and Adobe's brand. You will be directly responsible for gaining Executive consensus and sharing results for key company initiatives related to Fraud and Genuine.You possess a talent for cultivating professional relationships, instilling trust among colleagues, and encouraging open dialogue. Your contribution to a collaborative work atmosphere is key to the success of each team.This position requires a strong blend of business insight, a customer-first mentality, technical understanding and intellectual curiosity to navigate the complexities of the 'Genuine' user segment and unique detection platforms and communication channels.What you'll Do
Learn the Genuine business, strategic pillars, and how activities impact each part of the business and conversion funnelDeep understanding of business drivers and internal technology platforms to drive customer strategy, staying in tune with Adobe and industry standard processes, technology and trends that may influence business capabilitiesGrowth frameworks and playbooks that bring go-to-market expertise that can build both 0 to 1 proof-of-concepts as well as refine programs for scaleLearn the evolving landscape of the non-genuine customer and the different types of fraud and abuses that are committedResearch, assess and develop strategy on customer roadmaps to enable business and product executionKey partner in approving the accuracy and completeness of product requirements documentation, with the ability to identify potential issues or risks and articulate alternative solutionsMake data-driven decisions to increase initiative/campaign performance and drive business growthLead a team of growth managers, test & optimization specialists, product and program managersBuild, maintain relationships with cross-functional teams to align, prioritize and define roadmaps, ensuring timely execution to align with business initiativesConvert customer research and segmentation into a 2+ year strategic plan to address various abuse casesWork with Executive leadership and cross-functional collaborators to produce strategic roadmaps and align Genuine resources accordinglyDrive revenue from new programs as well as increase conversion rates on existing segments and campaignsDrive, guide and unify cross-functional teams to drive rigor in scoping and building experiences to accelerate customer reach and touchpointsTake ownership of conducting end-to-end assessments to define experience and product iterations, from ideation through to implementationWhat you need to succeed
Extensive experience working with Product Management and Engineering teamsStrong analytical and problem-solving abilities to interpret complex information and distill it into clear and concise requirementsExcellent written and verbal communication skills to effectively communicate with partners at all levels and document detailed requirements and decisionsExtraordinarily organized - able to remain highly organized in a loosely structured, fast-paced environment and independently handle work prioritiesInnately curious, consistently striving to investigate and grasp unfamiliar subjects/technologies.Experience in leading operationally sophisticated projects with cross-functional teams and supporting operations personnelMotivated, focused, and able to work autonomously with a distributed team across time zonesMust be located in the Bay Area and meet hybrid office requirementsBA; MBA is a plus10+ years of experience go-to-market experience, carrying a revenue targetEngage with team leads from different time zones periodically throughout the week.Demonstrated success in driving end-to-end customer experiences development with cross-functional teams
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Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!The Opportunity
The Adobe Genuine Service team is responsible for crafting the strategies, building the products and driving the go-to-market motions that prevent and recover users that abuse Adobe licenses. This role will lead the Experience Enablement team, devising new use cases and optimizing all touchpoints with our customers. This is an important collaborator role, essential for identifying, prioritizing, and arranging the right go-to-market and product strategies. It will enable our teams to seize the significant opportunity ahead, valued at $B!You will work hand in hand with design, data science, data and product engineering teams to define a growth-led roadmap that enables business teams to deliver revenue maximizing experiences, while protecting our customers and Adobe's brand. You will be directly responsible for gaining Executive consensus and sharing results for key company initiatives related to Fraud and Genuine.You possess a talent for cultivating professional relationships, instilling trust among colleagues, and encouraging open dialogue. Your contribution to a collaborative work atmosphere is key to the success of each team.This position requires a strong blend of business insight, a customer-first mentality, technical understanding and intellectual curiosity to navigate the complexities of the 'Genuine' user segment and unique detection platforms and communication channels.What you'll Do
Learn the Genuine business, strategic pillars, and how activities impact each part of the business and conversion funnelDeep understanding of business drivers and internal technology platforms to drive customer strategy, staying in tune with Adobe and industry standard processes, technology and trends that may influence business capabilitiesGrowth frameworks and playbooks that bring go-to-market expertise that can build both 0 to 1 proof-of-concepts as well as refine programs for scaleLearn the evolving landscape of the non-genuine customer and the different types of fraud and abuses that are committedResearch, assess and develop strategy on customer roadmaps to enable business and product executionKey partner in approving the accuracy and completeness of product requirements documentation, with the ability to identify potential issues or risks and articulate alternative solutionsMake data-driven decisions to increase initiative/campaign performance and drive business growthLead a team of growth managers, test & optimization specialists, product and program managersBuild, maintain relationships with cross-functional teams to align, prioritize and define roadmaps, ensuring timely execution to align with business initiativesConvert customer research and segmentation into a 2+ year strategic plan to address various abuse casesWork with Executive leadership and cross-functional collaborators to produce strategic roadmaps and align Genuine resources accordinglyDrive revenue from new programs as well as increase conversion rates on existing segments and campaignsDrive, guide and unify cross-functional teams to drive rigor in scoping and building experiences to accelerate customer reach and touchpointsTake ownership of conducting end-to-end assessments to define experience and product iterations, from ideation through to implementationWhat you need to succeed
Extensive experience working with Product Management and Engineering teamsStrong analytical and problem-solving abilities to interpret complex information and distill it into clear and concise requirementsExcellent written and verbal communication skills to effectively communicate with partners at all levels and document detailed requirements and decisionsExtraordinarily organized - able to remain highly organized in a loosely structured, fast-paced environment and independently handle work prioritiesInnately curious, consistently striving to investigate and grasp unfamiliar subjects/technologies.Experience in leading operationally sophisticated projects with cross-functional teams and supporting operations personnelMotivated, focused, and able to work autonomously with a distributed team across time zonesMust be located in the Bay Area and meet hybrid office requirementsBA; MBA is a plus10+ years of experience go-to-market experience, carrying a revenue targetEngage with team leads from different time zones periodically throughout the week.Demonstrated success in driving end-to-end customer experiences development with cross-functional teams
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