Amazon
Campaign Manager, Global Campaigns, Training & Certification
Amazon, Seattle, Washington, us, 98127
Campaign Manager, Global Campaigns, Training & Certification
Job ID: 2810834 | Amazon Web Services, Inc.At AWS, we are committed to supporting the workforce of the future, helping millions of people grow their technical skills. The AWS Marketing team is looking for a Campaign Manager to own the creation, execution, and optimization of integrated marketing campaigns for Training and Certification.In this key role, you will be responsible for the overall strategy, creative development, implementation and optimization of Global Campaigns that deliver business priority goals and objectives.
The ideal candidate will have a proven track record working with cross-functional teams and managing multiple high-profile marketing projects simultaneously. They have a mind that is equal parts creative and analytical, providing strategic solutions to business problems, as well as being passionate about owning programs, testing and learning, and driving conversions to hit goals.
This key team member should have excellent interpersonal skills, and written communication skills, in order to be able to tell a campaign story that resonates with our core audiences. In addition, the role requires the ability to analyze campaign effectiveness and optimize continuously.
Key job responsibilities
Own development and optimization of integrated marketing campaigns helping organizations to get their people trained and certified.Work across a dynamic ecosystem of stakeholders to define, develop, and implement integrated campaign strategies.Work with subject matter experts to optimize campaign messaging based on audience type and interest area.Manage program budget with accountability for campaign return on investment (ROI).Partner with our paid media team to deploy campaigns across paid social, paid search, and display ads.Partner with external agencies in support of campaign asset creation and execution.Clear, consistent, and frequent communication with stakeholder teams to outline strategy, tactics, goals, and performance for campaigns.
BASIC QUALIFICATIONS4+ years of professional non-internship marketing experienceExperience building, executing and scaling cross-functional programs or marketing campaigns from concept to completionExperience using data and metrics to measure impact and determine improvementsExperience with marketing strategies in online and mobile channels
PREFERRED QUALIFICATIONSExperience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programsExperience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generationExperience with A/B testing, especially around audience segmentation and targetingExperience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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Job ID: 2810834 | Amazon Web Services, Inc.At AWS, we are committed to supporting the workforce of the future, helping millions of people grow their technical skills. The AWS Marketing team is looking for a Campaign Manager to own the creation, execution, and optimization of integrated marketing campaigns for Training and Certification.In this key role, you will be responsible for the overall strategy, creative development, implementation and optimization of Global Campaigns that deliver business priority goals and objectives.
The ideal candidate will have a proven track record working with cross-functional teams and managing multiple high-profile marketing projects simultaneously. They have a mind that is equal parts creative and analytical, providing strategic solutions to business problems, as well as being passionate about owning programs, testing and learning, and driving conversions to hit goals.
This key team member should have excellent interpersonal skills, and written communication skills, in order to be able to tell a campaign story that resonates with our core audiences. In addition, the role requires the ability to analyze campaign effectiveness and optimize continuously.
Key job responsibilities
Own development and optimization of integrated marketing campaigns helping organizations to get their people trained and certified.Work across a dynamic ecosystem of stakeholders to define, develop, and implement integrated campaign strategies.Work with subject matter experts to optimize campaign messaging based on audience type and interest area.Manage program budget with accountability for campaign return on investment (ROI).Partner with our paid media team to deploy campaigns across paid social, paid search, and display ads.Partner with external agencies in support of campaign asset creation and execution.Clear, consistent, and frequent communication with stakeholder teams to outline strategy, tactics, goals, and performance for campaigns.
BASIC QUALIFICATIONS4+ years of professional non-internship marketing experienceExperience building, executing and scaling cross-functional programs or marketing campaigns from concept to completionExperience using data and metrics to measure impact and determine improvementsExperience with marketing strategies in online and mobile channels
PREFERRED QUALIFICATIONSExperience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programsExperience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generationExperience with A/B testing, especially around audience segmentation and targetingExperience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
#J-18808-Ljbffr