Tbwa Chiat/Day Inc
Senior Product Marketing Manager
Tbwa Chiat/Day Inc, San Francisco, California, United States, 94199
About CheckrCheckr builds people infrastructure for the future of work. We've designed a faster—and fairer—way to screen job seekers. Established in 2014, Checkr puts modern technology powered by machine learning in the hands of hiring teams, helping to hire great new people with an experience that’s fast, smooth, and safe. Checkr has over 100,000 customers including DoorDash, Coinbase, Lyft, Instacart, and Airtable.A career at Checkr means collaborating with brilliant minds, disrupting an industry, and opening channels of employment to often overlooked candidates. Checkr is recognized on Forbes Cloud 100 2024 List and is a Y Combinator 2024 Breakthrough Company.About the team/roleCheckr is looking for a
Senior Product Marketing Manager
who will play a critical role on the team, driving awareness and adoption of our background check services and platform features.This is a role for someone who has a versatile mix of analytical and storytelling skills, and is strategic with positioning and messaging. If you enjoy working cross-functionally with marketing, product, sales, and solutions, and are comfortable wearing multiple hats (including research, GTM program management, sales enablement, content creation, and more) this opportunity might be a great fit for you.We’re looking for a strong product marketer with significant experience in B2B product marketing, especially in managing a portfolio of software products within a broader platform and working with customer-facing teams to successfully sell to mid-market and enterprise audiences.What you’ll doDevelop the high-level product positioning and messaging for Checkr products, with focus on our criminal search products, our motor vehicle record search products, and possibly other product areas.Drive the go-to-market strategy for your products, and lead the end-to-end product launch process, managing cross-functional implementation and post-launch measurement, demonstrating impact.Understand and support our sales channels; train teams on the problems we solve for our buyers in this segment; develop internal tools and external collateral and enable them on how and when to use it – playbooks, talking points, and presentation decks.Conduct customer and market research to support the overall go-to-market strategy, identify new business opportunities, conduct pricing analysis, and assess market demand.Be a key enablement partner on our product and competitive differentiation, creating deliverables such as product overview decks, competitive battlecards, and messaging guides.Work with the product team to inform and influence the product strategy and roadmap, based on market demand, competitor intelligence, and customer insights.What you bring6+ years of B2B product marketing experience, with experience marketing a portfolio of software products.Prior experience bringing new solutions to market as part of a B2B SaaS company.Strong experience enabling customer-facing teams sell to mid-market and enterprise companies.Natural storytelling skills with a gift for writing and the ability to create compelling content that speaks to customer pain points.Proven ability to be a voice of the customer with significant experience leading research and competitive analysis to influence GTM strategy and product roadmaps.Strong project management skills, ability to inspire cross-functional teams (from an executive-level to individual contributor-levels), spearhead complex plans, and present with ease to wide-ranging audiences, including internal stakeholders, webinars, trainings, and industry events.Proven self-starter with a bias for action and can-do attitude to get things done and deliver positive business impact.Highly effective listening and critical thinking skills with deep customer empathy.Ability to thrive in fast-paced work environments, juggle multiple initiatives successfully, and show adeptness at leveraging data to inform recommendations.What you’ll getA fast-paced and collaborative environment.Learning and development allowance.Competitive compensation and opportunity for advancement.100% medical, dental, and vision coverage.Up to $25K reimbursement for fertility, adoption, and parental planning services.Flexible PTO policy.Monthly wellness stipend, home office stipend.At Checkr, we believe a hybrid work environment strengthens collaboration, drives innovation, and encourages connection. Our hub locations are Denver, CO, San Francisco, CA, and Santiago, Chile. Individuals are expected to work from the office 2 to 3 days a week. In-office perks are provided, such as lunch four times a week, a commuter stipend, and an abundance of snacks and beverages.One of Checkr’s core values is Transparency. To live by that value, we’ve made the decision to disclose salary ranges in all of our job postings. We use geographic cost of labor as an input to develop ranges for our roles and as such, each location where we hire may have a different range. If this role is remote, we have listed the top to the bottom of the possible range, but we will specify the target range for an exact location when you are selected for a recruiting discussion. For more information on our compensation philosophy, see our website.The base salary range for this role is $183,485 to $215,865 in San Francisco, CA.Equal Employment Opportunities at CheckrCheckr is committed to hiring talented and qualified individuals with diverse backgrounds for all of its tech, non-tech, and leadership roles. Checkr believes that the gathering and celebration of unique backgrounds, qualities, and cultures enriches the workplace.Checkr also welcomes the opportunity to consider qualified applicants with prior arrest or conviction records. Checkr’s commitment to diversity extends to hiring talented individuals in spite of a prior criminal history in accordance with local, state, and/or federal laws, including the San Francisco’s Fair Chance Ordinance.Apply for this job
* indicates a required fieldFirst Name *Last Name *Email *Phone *Location (City) *Resume/CV *LinkedIn ProfileWebsiteHow did you hear about this job?Will you now or in the future require sponsorship for employment visa status? * Select...Are you able and willing to join us in the office 2-3 days/week? * Select...Checkr Demographic Questions
At Checkr, we firmly believe that diverse work communities matter. We know that building the best products for our diverse set of customers requires candidates and employees who bring diversity of thought and experience. We ask for you to provide the data below so that we can measure the effectiveness of our inclusive hiring programs.
Note that your responses are voluntary.Checkr is proud to be an Equal Employment Opportunity and Affirmative Action employer. Checkr does not discriminate in employment on the basis of race, color, religion, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, national origin, political affiliation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other applicable legally protected characteristics.Completion of this form is entirely
voluntary
and declining to provide this information will not subject you to adverse treatment. Any information that you do provide will be maintained confidentially and will not be shared.Select...Voluntary Self-Identification
For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.Select...Voluntary Self-Identification of Disability
Form CC-305Page 1 of 1OMB Control Number 1250-0005Expires 04/30/2026Why are you being asked to complete this form?We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.How do you know if you have a disability?A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability.
Disabilities include, but are not limited to:Alcohol or other substance use disorder (not currently using drugs illegally)Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDSBlind or low visionCancer (past or present)Cardiovascular or heart diseaseCeliac diseaseCerebral palsyDeaf or serious difficulty hearingDiabetesDisfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disordersEpilepsy or other seizure disorderGastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndromeIntellectual or developmental disabilityMental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSDMissing limbs or partially missing limbsMobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supportsNervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilitiesPartial or complete paralysis (any cause)Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysemaShort stature (dwarfism)Traumatic brain injury
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Senior Product Marketing Manager
who will play a critical role on the team, driving awareness and adoption of our background check services and platform features.This is a role for someone who has a versatile mix of analytical and storytelling skills, and is strategic with positioning and messaging. If you enjoy working cross-functionally with marketing, product, sales, and solutions, and are comfortable wearing multiple hats (including research, GTM program management, sales enablement, content creation, and more) this opportunity might be a great fit for you.We’re looking for a strong product marketer with significant experience in B2B product marketing, especially in managing a portfolio of software products within a broader platform and working with customer-facing teams to successfully sell to mid-market and enterprise audiences.What you’ll doDevelop the high-level product positioning and messaging for Checkr products, with focus on our criminal search products, our motor vehicle record search products, and possibly other product areas.Drive the go-to-market strategy for your products, and lead the end-to-end product launch process, managing cross-functional implementation and post-launch measurement, demonstrating impact.Understand and support our sales channels; train teams on the problems we solve for our buyers in this segment; develop internal tools and external collateral and enable them on how and when to use it – playbooks, talking points, and presentation decks.Conduct customer and market research to support the overall go-to-market strategy, identify new business opportunities, conduct pricing analysis, and assess market demand.Be a key enablement partner on our product and competitive differentiation, creating deliverables such as product overview decks, competitive battlecards, and messaging guides.Work with the product team to inform and influence the product strategy and roadmap, based on market demand, competitor intelligence, and customer insights.What you bring6+ years of B2B product marketing experience, with experience marketing a portfolio of software products.Prior experience bringing new solutions to market as part of a B2B SaaS company.Strong experience enabling customer-facing teams sell to mid-market and enterprise companies.Natural storytelling skills with a gift for writing and the ability to create compelling content that speaks to customer pain points.Proven ability to be a voice of the customer with significant experience leading research and competitive analysis to influence GTM strategy and product roadmaps.Strong project management skills, ability to inspire cross-functional teams (from an executive-level to individual contributor-levels), spearhead complex plans, and present with ease to wide-ranging audiences, including internal stakeholders, webinars, trainings, and industry events.Proven self-starter with a bias for action and can-do attitude to get things done and deliver positive business impact.Highly effective listening and critical thinking skills with deep customer empathy.Ability to thrive in fast-paced work environments, juggle multiple initiatives successfully, and show adeptness at leveraging data to inform recommendations.What you’ll getA fast-paced and collaborative environment.Learning and development allowance.Competitive compensation and opportunity for advancement.100% medical, dental, and vision coverage.Up to $25K reimbursement for fertility, adoption, and parental planning services.Flexible PTO policy.Monthly wellness stipend, home office stipend.At Checkr, we believe a hybrid work environment strengthens collaboration, drives innovation, and encourages connection. Our hub locations are Denver, CO, San Francisco, CA, and Santiago, Chile. Individuals are expected to work from the office 2 to 3 days a week. In-office perks are provided, such as lunch four times a week, a commuter stipend, and an abundance of snacks and beverages.One of Checkr’s core values is Transparency. To live by that value, we’ve made the decision to disclose salary ranges in all of our job postings. We use geographic cost of labor as an input to develop ranges for our roles and as such, each location where we hire may have a different range. If this role is remote, we have listed the top to the bottom of the possible range, but we will specify the target range for an exact location when you are selected for a recruiting discussion. For more information on our compensation philosophy, see our website.The base salary range for this role is $183,485 to $215,865 in San Francisco, CA.Equal Employment Opportunities at CheckrCheckr is committed to hiring talented and qualified individuals with diverse backgrounds for all of its tech, non-tech, and leadership roles. Checkr believes that the gathering and celebration of unique backgrounds, qualities, and cultures enriches the workplace.Checkr also welcomes the opportunity to consider qualified applicants with prior arrest or conviction records. Checkr’s commitment to diversity extends to hiring talented individuals in spite of a prior criminal history in accordance with local, state, and/or federal laws, including the San Francisco’s Fair Chance Ordinance.Apply for this job
* indicates a required fieldFirst Name *Last Name *Email *Phone *Location (City) *Resume/CV *LinkedIn ProfileWebsiteHow did you hear about this job?Will you now or in the future require sponsorship for employment visa status? * Select...Are you able and willing to join us in the office 2-3 days/week? * Select...Checkr Demographic Questions
At Checkr, we firmly believe that diverse work communities matter. We know that building the best products for our diverse set of customers requires candidates and employees who bring diversity of thought and experience. We ask for you to provide the data below so that we can measure the effectiveness of our inclusive hiring programs.
Note that your responses are voluntary.Checkr is proud to be an Equal Employment Opportunity and Affirmative Action employer. Checkr does not discriminate in employment on the basis of race, color, religion, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, national origin, political affiliation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other applicable legally protected characteristics.Completion of this form is entirely
voluntary
and declining to provide this information will not subject you to adverse treatment. Any information that you do provide will be maintained confidentially and will not be shared.Select...Voluntary Self-Identification
For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.Select...Voluntary Self-Identification of Disability
Form CC-305Page 1 of 1OMB Control Number 1250-0005Expires 04/30/2026Why are you being asked to complete this form?We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.How do you know if you have a disability?A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability.
Disabilities include, but are not limited to:Alcohol or other substance use disorder (not currently using drugs illegally)Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDSBlind or low visionCancer (past or present)Cardiovascular or heart diseaseCeliac diseaseCerebral palsyDeaf or serious difficulty hearingDiabetesDisfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disordersEpilepsy or other seizure disorderGastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndromeIntellectual or developmental disabilityMental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSDMissing limbs or partially missing limbsMobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supportsNervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilitiesPartial or complete paralysis (any cause)Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysemaShort stature (dwarfism)Traumatic brain injury
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