Tbwa Chiat/Day Inc
Marketing Campaign Operations Lead New
Tbwa Chiat/Day Inc, Sacramento, California, United States, 95828
Headway’s mission is a big one – to build a new mental health care system everyone can access. We’ve built technology that helps people find great therapists with the first software-enabled national network of providers accepting insurance.1 in 4 people in the US have a treatable mental health condition, but the majority of providers don’t accept insurance, making therapy too expensive for most people. Headway is building a new mental healthcare system that everyone can access by making it easy for therapists to accept insurance and scale their practice.Headway was founded in 2019. Since then, we’ve grown into a diverse, national network of over 45,000 mental healthcare providers across all 50 states who run their practice on our software and have served over 1 million patients. We’re a Series D company with over $325m in funding from a16z (Andreessen Horowitz), Accel, GV (formerly Google Ventures), Spark Capital, Thrive Capital, Forerunner Ventures and Health Care Service Corporation.We want your time here to be the most meaningful experience of your career.
Join us, and help change mental healthcare for the better.As Headway’s Marketing Campaign Operations Lead, you’ll play an integral role in owning and evolving Headway’s provider marketing operations & tech stack. You’ll be responsible for owning and optimizing high quality marketing processes that help us acquire and convert tens of thousands of therapists as we build a new mental healthcare system.For Campaign Operations, you will:Support the marketing team in the technical steps to bring campaigns to lifeExecute the marketing operations roadmap, driving measurable business outcomesSupport the marketing tech stack (Marketo, Builder.io, Unbounce, Iterable, Tag Manager, etc)Manage the technical components of our paid channels (e.g., setting up pixels and monitoring conversion events)Create and own internal processes that make our marketing team and campaigns execution more efficientMonitor and report on campaigns performance and impactFor Lead Journey, you will:Manage the lead journey, from landing page and lead forms through our marketing and sales tech stackExecute the marketing operations roadmap, driving measurable business outcomesOptimize workflows for speed to leadManage data enrichment and database hygieneTrack and optimize lead flow journey and gaps to maximize revenue pipeline efficiencyConduct lead form optimization experiments to maximize data capturePartner with Revenue Operations to ensure data quality and attribute capture to ensure appropriate routing based on user attributesYou’d be a great fit if:You have 3-5+ years of Marketing Operations experience, encompassing the creation of new marketing campaigns, user journey data pipelines, and maintenance of various marketing technologiesYou are a subject matter expert for operational excellence, have expertise in Marketo, Salesforce, and IterableYou are detail-oriented and enjoy managing complex end-to-end processesYou are extremely comfortable with a broad marketing tech stackYou enjoy building new, operationally efficient processes from scratchYou thrive in the unknown, and seek out opportunities to dive into unfamiliar challenges, roll up your sleeves, learn new skills, and drive towards solutionsYou are motivated by the opportunity to make an impact on one of our generation’s defining problems, accessible mental healthcareYou like to dig into data for storytelling, justifying investment and prioritization of initiativesYou have experience in high growth technology environments with a large amount of autonomy, ideally building 0-1You are Marketo CertifiedCompensation and Benefits:Salary information is based on a single salary target per role and is differentiated based on geographic location (Group A, B, or C)
Group A: $140,000Group B: $126,000Group C: $112,000
Benefits offered include:
Equity CompensationMedical, Dental, and Vision coverageHSA / FSA401KWork-from-Home StipendTherapy Reimbursement16-week parental leave for eligible employeesCarrot Fertility annual reimbursement and membership13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31stFlexible PTOEmployee Assistance Program (EAP)Training and professional development
We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem – across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience.Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or receive other benefits and privileges of employment, please contact talent@findheadway.comHeadway employees work remotely across the US, with the option to work from offices in New York City and San Francisco. Headway participates in E-Verify.Apply for this job#J-18808-Ljbffr
Join us, and help change mental healthcare for the better.As Headway’s Marketing Campaign Operations Lead, you’ll play an integral role in owning and evolving Headway’s provider marketing operations & tech stack. You’ll be responsible for owning and optimizing high quality marketing processes that help us acquire and convert tens of thousands of therapists as we build a new mental healthcare system.For Campaign Operations, you will:Support the marketing team in the technical steps to bring campaigns to lifeExecute the marketing operations roadmap, driving measurable business outcomesSupport the marketing tech stack (Marketo, Builder.io, Unbounce, Iterable, Tag Manager, etc)Manage the technical components of our paid channels (e.g., setting up pixels and monitoring conversion events)Create and own internal processes that make our marketing team and campaigns execution more efficientMonitor and report on campaigns performance and impactFor Lead Journey, you will:Manage the lead journey, from landing page and lead forms through our marketing and sales tech stackExecute the marketing operations roadmap, driving measurable business outcomesOptimize workflows for speed to leadManage data enrichment and database hygieneTrack and optimize lead flow journey and gaps to maximize revenue pipeline efficiencyConduct lead form optimization experiments to maximize data capturePartner with Revenue Operations to ensure data quality and attribute capture to ensure appropriate routing based on user attributesYou’d be a great fit if:You have 3-5+ years of Marketing Operations experience, encompassing the creation of new marketing campaigns, user journey data pipelines, and maintenance of various marketing technologiesYou are a subject matter expert for operational excellence, have expertise in Marketo, Salesforce, and IterableYou are detail-oriented and enjoy managing complex end-to-end processesYou are extremely comfortable with a broad marketing tech stackYou enjoy building new, operationally efficient processes from scratchYou thrive in the unknown, and seek out opportunities to dive into unfamiliar challenges, roll up your sleeves, learn new skills, and drive towards solutionsYou are motivated by the opportunity to make an impact on one of our generation’s defining problems, accessible mental healthcareYou like to dig into data for storytelling, justifying investment and prioritization of initiativesYou have experience in high growth technology environments with a large amount of autonomy, ideally building 0-1You are Marketo CertifiedCompensation and Benefits:Salary information is based on a single salary target per role and is differentiated based on geographic location (Group A, B, or C)
Group A: $140,000Group B: $126,000Group C: $112,000
Benefits offered include:
Equity CompensationMedical, Dental, and Vision coverageHSA / FSA401KWork-from-Home StipendTherapy Reimbursement16-week parental leave for eligible employeesCarrot Fertility annual reimbursement and membership13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31stFlexible PTOEmployee Assistance Program (EAP)Training and professional development
We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem – across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience.Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or receive other benefits and privileges of employment, please contact talent@findheadway.comHeadway employees work remotely across the US, with the option to work from offices in New York City and San Francisco. Headway participates in E-Verify.Apply for this job#J-18808-Ljbffr