Senior Director, Product Marketing - Launch

Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry’s most actionable data to drive superior results for the world’s largest advertisers, publishers, and media platforms. IAS’s software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com.As part of the Product Management organization, the Product Strategy and Operations team is responsible for building and executing a scalable product commercialization strategy. The Senior Director, Product Marketing - Launch will guide IAS’s go-to-market (GTM) efforts globally, support product launches, and drive adoption to ensure post-launch success. The Product Marketing Launch team is a newly created group within IAS, offering a unique opportunity to shape the future of product commercialization and directly impact revenue growth. This role provides an exciting chance to define the GTM strategy, optimize processes for scalability, and enhance cross-functional alignment, all while leading a dedicated team. This is a rare opportunity to join a new team and set the foundation for launch excellence, shape product launch processes, and directly influence IAS’s ability to bring impactful products to market, drive adoption, and contribute to revenue growth.What you’ll get to do: Develop Product Commercialization Strategy: Create and implement a scalable strategy covering pricing, customer segmentation, and adoption objectives, supporting the product's market success and setting a foundation for long-term growthOwn and Refine Launch Processes: Take ownership of the launch process, ensuring it is effective, scalable, and aligned with IAS’s operational standardsDefine Measurement Milestones and KPIs: Establish metrics and KPIs to measure launch success, including adoption targets and readiness scores for the commercial team, enabling ongoing optimization of the GTM strategyLead GTM Readiness and Execution: Oversee GTM plan readiness and execution, managing cross-functional alignment with teams such as Product, Pricing, Legal, SalesOps, BizOps, and Technical SupportEvaluate Commercial Team Readiness: Implement a training and readiness mechanism for the Commercial team, capturing NPS-like metrics to gauge their preparedness to demo products and differentiate IAS offeringsProvide Stakeholder Engagement: Regularly update senior leaders on launch progress, fostering transparency and alignment on outcomesImplement Adoption Tracking and Reporting: Establish adoption models and reporting to monitor progress, support post-launch tracking, and drive ongoing adoptionRun Alpha and Beta Programs: Oversee Alpha and Beta testing to validate the product and refine it before full launchYou should apply if you have most of this:10+ years of experience in product marketing, preferably within a B2B SaaS platform, including 5+ years leading high-performing product marketing teams.Ability to develop GTM strategies that align with business goals, delivering measurable market impactUnderstanding of product features and market positioning to articulate the product's unique value during launchProven ability to lead matrixed teams across various functions, ensuring collaboration and alignmentStrong organizational skills to manage and improve processes optimized for scalability, ensuring a structured approach to product commercializationBackground in bringing new products and features to market within a SaaS contextSkilled in setting up tracking mechanisms to support ongoing growth and engagementDemonstrated experience with measurable success in product launches, including high adoption rates and a strong Commercial team readiness scoreBA or BS degree; MBA or quantitative graduate degree a plusAbout Integral Ad ScienceIntegral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry’s most actionable data to drive superior results for the world’s largest advertisers, publishers, and media platforms. IAS’s software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com.Equal Opportunity Employer:IAS is an equal opportunity employer, committed to our diversity and inclusiveness. We will consider all qualified applicants without regard to race, color, nationality, gender, gender identity or expression, sexual orientation, religion, disability or age. We strongly encourage women, people of color, members of the LGBTQIA community, people with disabilities and veterans to apply.California Applicant Pre-Collection Notice:We collect personal information (PI) from you in connection with your application for employment or engagement with IAS, including the following categories of PI: identifiers, personal records, commercial information, professional or employment or engagement information, non-public education records, and inferences drawn from your PI. We collect your PI for our purposes, including performing services and operations related to your potential employment or engagement. For additional details or if you have questions, contact us at compliance@integralads.com.To learn more about us, please visit Attention agency/3rd party recruiters: IAS does not accept any unsolicited resumes or candidate profiles. If you are interested in becoming an IAS recruiting partner, please send an email introducing your company to recruitingagencies@integralads.com. We will get back to you if there's interest in a partnership.#LI-Hybrid