Latinos Progresando
Marketing & Communications Director
Latinos Progresando, Chicago, Illinois, United States, 60290
Reporting to the Chief Advancement Officer, the
Marketing & Communications Director
will amplify Latinos Progresando’s impact through a comprehensive communications strategy. The Marketing & Communications Director will be collaborative, energetic, and analytical, able to conceptualize and deliver compelling messaging to a diverse audience. Leadership & Brand Management Collaborate with the executive team to develop and implement the organization’s marketing and communications strategy. Ensure consistent and clear messaging across all communications platforms, reinforcing the organization’s mission, vision, and values. Oversee the development and maintenance of the organization's brand identity and visual assets, ensuring that all materials reflect the brand’s voice and style. Provide strategic input and guidance on communications efforts across departments, and ensure staff and board members are aligned with organizational goals and key messages. Manage the work of external consultants, including graphic designers, photographers, videographers, and other contractors, as needed. Manage the marketing and communications budget, ensuring efficient use of resources to meet objectives. Monitor and evaluate the effectiveness of marketing and communications strategies, adjusting approaches as needed to optimize impact. Evaluate and recommend tools, software, and platforms that improve efficiency and effectiveness in communications efforts. Content Creation Manage the creation of compelling content for a variety of platforms, including social media, websites, email campaigns, press releases, and fundraising materials. Develop donor-focused communications, including impact reports, thank-you letters, and stewardship materials to foster ongoing relationships with supporters. Stay up to date with digital marketing trends and tools to keep the organization’s digital presence innovative and effective. Collaborate with program teams to highlight the impact of the organization’s work through storytelling, case studies, and testimonials. Media Relations Build and maintain relationships with media outlets, journalists, and influencers to secure positive coverage and raise awareness of the organization’s work. Write and distribute press releases, media kits, and pitches to generate media interest. Prepare spokespeople (including the CEO and other staff) for media interviews and public appearances. Responsibilities may also include other duties, as assigned.
Marketing & Communications Director
will amplify Latinos Progresando’s impact through a comprehensive communications strategy. The Marketing & Communications Director will be collaborative, energetic, and analytical, able to conceptualize and deliver compelling messaging to a diverse audience. Leadership & Brand Management Collaborate with the executive team to develop and implement the organization’s marketing and communications strategy. Ensure consistent and clear messaging across all communications platforms, reinforcing the organization’s mission, vision, and values. Oversee the development and maintenance of the organization's brand identity and visual assets, ensuring that all materials reflect the brand’s voice and style. Provide strategic input and guidance on communications efforts across departments, and ensure staff and board members are aligned with organizational goals and key messages. Manage the work of external consultants, including graphic designers, photographers, videographers, and other contractors, as needed. Manage the marketing and communications budget, ensuring efficient use of resources to meet objectives. Monitor and evaluate the effectiveness of marketing and communications strategies, adjusting approaches as needed to optimize impact. Evaluate and recommend tools, software, and platforms that improve efficiency and effectiveness in communications efforts. Content Creation Manage the creation of compelling content for a variety of platforms, including social media, websites, email campaigns, press releases, and fundraising materials. Develop donor-focused communications, including impact reports, thank-you letters, and stewardship materials to foster ongoing relationships with supporters. Stay up to date with digital marketing trends and tools to keep the organization’s digital presence innovative and effective. Collaborate with program teams to highlight the impact of the organization’s work through storytelling, case studies, and testimonials. Media Relations Build and maintain relationships with media outlets, journalists, and influencers to secure positive coverage and raise awareness of the organization’s work. Write and distribute press releases, media kits, and pitches to generate media interest. Prepare spokespeople (including the CEO and other staff) for media interviews and public appearances. Responsibilities may also include other duties, as assigned.