Sabre
Principal Product Marketing- Digital Media Services
Sabre, Dallas, Texas, United States, 75215
Sabre Corporation is a leading technology provider to the global travel and tourism industry. Headquartered in Southlake, Texas, USA, Sabre operates offices in approximately 60 countries around the world. At Sabre, we make travel happen. Positioned at the center of the business of travel, our platform connects people with experiences that matter in their lives. Today, Sabre is creating a new marketplace for personalized travel. It is our people who develop and deliver powerful solutions that meet the current and future needs or our airline, hotel and travel agency customers. Join our journey!
Principal, Product Marketing, Digital Media Services
The product marketing principal, digital media services role provides marketing support to help drive the hotel B2B strategy; product awareness and adoption; operational readiness; and on-going campaign and sales enablement support. This role will focus on advertising technology and digital media services in the travel industry, including products for Sabre’s hotel supplier customers.
This position requires close interaction with Sabre product managers, third-party partners, marketing communications and sales to drive market-led priorities. Strong communication skills, including the ability to articulate and simplify complex, technical concepts related to advertising technology and digital media services, are a must.
Duties include building messaging and positioning, sales enablement materials, launching products into market, growing existing products and, in select cases, sunsetting products. While this is an individual contributor role, the principal product marketer is held accountable for business results and is expected to lead projects and influence stakeholders to achieve his or her goals.
Role Responsibilities
Drive market awareness and product adoption of Sabre’s digital media services products.
Define and drive the product campaign and go-to-market plans from internal communications and awareness to sales enablement through external market promotion. This may include collaboration with third-party partners in the fin tech and travel domains.
Support and enable sales to articulate key messages and market problems, identify target prospect lists, leverage value-based collateral, presentations or integrated demonstrations (utilizing relevant personas), and support strategic sales pursuits
Collect testimonials or case studies and identify key customer references to advance Sabre’s stature.
Position Sabre as a thought leader with customer-centric positioning and messaging targeted to segment and buying role, through a multi-channel approach including (e.g. webinars, whitepapers, speaking engagements, events, and updates to Sabre.com)
Understand market dynamics and business buyers/influencers to target, define buyer personas, and participate in relevant industry, trade and community events
Monitor market adoption of products through the full lifecycle, and identify areas for new sales (e.g., consulting, cross-sell or up-sell opportunities, etc.)
Preferred Qualifications & Education Requirements
Bachelor’s degree in marketing, business, or equivalent
At least 4+ years of advertising technology, digital media management, business-to-business technology, or product marketing experience
Essential to understanding the digital advertising ecosystem, including programmatic advertising, DSPs/SSPs, and standard digital advertising KPIs
Proactively stay informed about new, relevant industry advances and how to market those developments relevant to our business goals
Strong, proven leadership skills in a cross-functional, matrixed team environment with executive presence
Self-starter who is comfortable with ambiguity and has a proven ability to operate well in a fast-paced and dynamic environment
Excellent communication skills, written and verbal
Proficiency with Microsoft Office applications, Salesforce, and Salesforce Pardot
Fluency in English
Open to working in a flexible, hybrid work environment that includes in-person from Sabre’s Southlake office at least 3 days per week
Nice to Have Skills
Experience with marketing or managing hotel distribution across the product life cycle
Proficiency with Google Analytics, Demandbase, and Tableau
Experience with Account Based Marketing (ABM) tactics
Language fluency in other languages besides English
Sabre Offers The Following Outstanding Benefits
Very competitive compensation
Generous Paid Time Off (25 PTO days)
4 days (one day/quarter) Volunteer Time Off (VTO)
5 days off annually for Year-End Break
We offer a comprehensive medical, dental and Wellness Program
12 weeks paid parental leave
An infrastructure that allows flexible working arrangements
Formal and informal reward, recognition and acknowledgement programs
Lots of fun and engaging employee development events
Reasonable Accommodation Sabre is committed to working with and providing reasonable accommodation to applicants with disabilities. Applicants applying for a Sabre position with a disability who require a reasonable accommodation for any part of the application or hiring process may contact Sabre's Compliance Office at compliance.office@sabre.com
Affirmative Action Sabre is an equal employment opportunity/affirmative action employer and is committed to providing equal employment opportunities to minorities, females, veterans, and disabled individuals. EEO IS THE LAW Stay connected with Sabre Careers
Principal, Product Marketing, Digital Media Services
The product marketing principal, digital media services role provides marketing support to help drive the hotel B2B strategy; product awareness and adoption; operational readiness; and on-going campaign and sales enablement support. This role will focus on advertising technology and digital media services in the travel industry, including products for Sabre’s hotel supplier customers.
This position requires close interaction with Sabre product managers, third-party partners, marketing communications and sales to drive market-led priorities. Strong communication skills, including the ability to articulate and simplify complex, technical concepts related to advertising technology and digital media services, are a must.
Duties include building messaging and positioning, sales enablement materials, launching products into market, growing existing products and, in select cases, sunsetting products. While this is an individual contributor role, the principal product marketer is held accountable for business results and is expected to lead projects and influence stakeholders to achieve his or her goals.
Role Responsibilities
Drive market awareness and product adoption of Sabre’s digital media services products.
Define and drive the product campaign and go-to-market plans from internal communications and awareness to sales enablement through external market promotion. This may include collaboration with third-party partners in the fin tech and travel domains.
Support and enable sales to articulate key messages and market problems, identify target prospect lists, leverage value-based collateral, presentations or integrated demonstrations (utilizing relevant personas), and support strategic sales pursuits
Collect testimonials or case studies and identify key customer references to advance Sabre’s stature.
Position Sabre as a thought leader with customer-centric positioning and messaging targeted to segment and buying role, through a multi-channel approach including (e.g. webinars, whitepapers, speaking engagements, events, and updates to Sabre.com)
Understand market dynamics and business buyers/influencers to target, define buyer personas, and participate in relevant industry, trade and community events
Monitor market adoption of products through the full lifecycle, and identify areas for new sales (e.g., consulting, cross-sell or up-sell opportunities, etc.)
Preferred Qualifications & Education Requirements
Bachelor’s degree in marketing, business, or equivalent
At least 4+ years of advertising technology, digital media management, business-to-business technology, or product marketing experience
Essential to understanding the digital advertising ecosystem, including programmatic advertising, DSPs/SSPs, and standard digital advertising KPIs
Proactively stay informed about new, relevant industry advances and how to market those developments relevant to our business goals
Strong, proven leadership skills in a cross-functional, matrixed team environment with executive presence
Self-starter who is comfortable with ambiguity and has a proven ability to operate well in a fast-paced and dynamic environment
Excellent communication skills, written and verbal
Proficiency with Microsoft Office applications, Salesforce, and Salesforce Pardot
Fluency in English
Open to working in a flexible, hybrid work environment that includes in-person from Sabre’s Southlake office at least 3 days per week
Nice to Have Skills
Experience with marketing or managing hotel distribution across the product life cycle
Proficiency with Google Analytics, Demandbase, and Tableau
Experience with Account Based Marketing (ABM) tactics
Language fluency in other languages besides English
Sabre Offers The Following Outstanding Benefits
Very competitive compensation
Generous Paid Time Off (25 PTO days)
4 days (one day/quarter) Volunteer Time Off (VTO)
5 days off annually for Year-End Break
We offer a comprehensive medical, dental and Wellness Program
12 weeks paid parental leave
An infrastructure that allows flexible working arrangements
Formal and informal reward, recognition and acknowledgement programs
Lots of fun and engaging employee development events
Reasonable Accommodation Sabre is committed to working with and providing reasonable accommodation to applicants with disabilities. Applicants applying for a Sabre position with a disability who require a reasonable accommodation for any part of the application or hiring process may contact Sabre's Compliance Office at compliance.office@sabre.com
Affirmative Action Sabre is an equal employment opportunity/affirmative action employer and is committed to providing equal employment opportunities to minorities, females, veterans, and disabled individuals. EEO IS THE LAW Stay connected with Sabre Careers