Bally's Corporation
Marketing Coordinator
Bally's Corporation, Jersey City, New Jersey, United States, 07390
Who We Are Bally's Corporation is a global casino-entertainment company with a growing omni-channel presence. It currently owns and manages 15 casinos across 10 states, a golf course in New York, a horse racetrack in Colorado, and has access to OSB licenses in 18 states. It also owns Bally's Interactive International, formerly Gamesys Group, a leading, global, online gaming operator, Bally Bet, a first-in-class sports betting platform, and Bally Casino, a growing iCasino platform.
With 10,600 employees, the Company's casino operations include approximately 15,300 slot machines, 580 table games and 3,800 hotel rooms. Upon completing the construction of a permanent casino facility in Chicago, Bally's will own and/or manage 15 casinos across 10 states. Bally's also has rights to developable land in Las Vegas post the closure of the Tropicana. Its shares trade on the New York Stock Exchange under the ticker symbol "BALY".
Well, what about the team?
Bally's is looking for a Marketing Coordinator to join our team and help manage the day-to-day marketing activities and campaigns that drive brand awareness, engagement, and growth. As part of the wider Player Engagement and Retention Team, you'll play a key role in creating compelling campaigns, managing promotional schedules, and optimising results to ensure our marketing efforts resonate with diverse audiences.
This is a great opportunity for someone early in their career who is ready to contribute to impactful marketing campaigns. If you're a motivated and creative thinker with an interest in the casino industry, we'd love to hear from you!
So, what will you be doing?Creating monthly promotional plans which are on brand, creative, and results drivenHelping to maintain differentiated promotional strategies by brandPresenting promotional structures, plans, mechanics, and projected costsBriefing copy and creative into the Marketing Design and Development TeamLiaising with CRM Leads on a regular basis to coordinate CRM and other marketing activityCatering marketing efforts to different audiencesWorking with Social Media executive to complement onsite/social promotional activityBuilding all promotional rule templates and following legal and compliance approval processesAnalyzing data and performance to optimize future promotional offeringsAnticipating audience and business needs by constantly evaluating the promotional marketDeveloping new promotional templates and taking through from concept to deliveryPerforming related tasks and project work as required by the businessAnd what are we looking for?
Have Bachelor's Degree in Marketing or related fieldHave creative mindset with an excellent eye for detailPossess analytical thinking skills and curiosity about using data to inform decisionsShow proactive attitude and willingness to take on new challengesDemonstrate experience in project and campaign planningBe self-motivated, with excellent communication and collaboration skillsBonus Points:
Interest in or knowledge of casino gaming industry is highly preferredHave campaign management or CRM system experienceHave experience working with task marketing tools (Excel, Monday.com, JIRA, Trello, Asana, etc.)This Is What You'll Get Different benefits packages are tailored to fit each location, but here's a taste of what may be on offer
Annual leaveAnnual bonus401K programHealth insuranceHome office allowance
DNA / Values At Bally's Interactive, we are driven by a set of core values that we like to call our DNA. We strive to embody our DNA and keep them at the heart of everything we do!
We are Always Ready to embrace change, adapt, and do what it takes to delight our customers. We believe that You Make the Difference, which is what gives our players the best experience and keeps them coming back. We are All One Team, looking out for each other, respecting diversity while connecting through a common purpose. Our teams are Learning Every Day by showing constant curiosity and the drive to learn from successes, mistakes, new experiences, and the people around us. At Bally's we Love to Lead by thinking differently, seeking innovation, and always looking for ways to raise our game.
Equal Opportunities At Bally's Interactive, we are committed to promoting equal opportunities in employment and working conditions. Diversity, Equity and Inclusion are important to us, and we encourage a culture where everyone can be themselves at work. We believe passionately that employing a diverse workforce is central to our success, this is our superpower. We do not discriminate against employees or job applicants on the basis of race, colour, nationality, ethnic or national origin, age, sex or sexual orientation, gender reassignment, religion or belief, marital or civil partner status, pregnancy or maternity, political opinion or disability.
Flexible Working At Bally's Interactive, we believe in the power of collaboration and working together in a shared space, as well as the benefits of working from home. We champion hybrid working wherever we can, offering a flexible blend of working in the office 3 days a week and from home twice a week.
Salary Range: $55,000-$65,000 USD
With 10,600 employees, the Company's casino operations include approximately 15,300 slot machines, 580 table games and 3,800 hotel rooms. Upon completing the construction of a permanent casino facility in Chicago, Bally's will own and/or manage 15 casinos across 10 states. Bally's also has rights to developable land in Las Vegas post the closure of the Tropicana. Its shares trade on the New York Stock Exchange under the ticker symbol "BALY".
Well, what about the team?
Bally's is looking for a Marketing Coordinator to join our team and help manage the day-to-day marketing activities and campaigns that drive brand awareness, engagement, and growth. As part of the wider Player Engagement and Retention Team, you'll play a key role in creating compelling campaigns, managing promotional schedules, and optimising results to ensure our marketing efforts resonate with diverse audiences.
This is a great opportunity for someone early in their career who is ready to contribute to impactful marketing campaigns. If you're a motivated and creative thinker with an interest in the casino industry, we'd love to hear from you!
So, what will you be doing?Creating monthly promotional plans which are on brand, creative, and results drivenHelping to maintain differentiated promotional strategies by brandPresenting promotional structures, plans, mechanics, and projected costsBriefing copy and creative into the Marketing Design and Development TeamLiaising with CRM Leads on a regular basis to coordinate CRM and other marketing activityCatering marketing efforts to different audiencesWorking with Social Media executive to complement onsite/social promotional activityBuilding all promotional rule templates and following legal and compliance approval processesAnalyzing data and performance to optimize future promotional offeringsAnticipating audience and business needs by constantly evaluating the promotional marketDeveloping new promotional templates and taking through from concept to deliveryPerforming related tasks and project work as required by the businessAnd what are we looking for?
Have Bachelor's Degree in Marketing or related fieldHave creative mindset with an excellent eye for detailPossess analytical thinking skills and curiosity about using data to inform decisionsShow proactive attitude and willingness to take on new challengesDemonstrate experience in project and campaign planningBe self-motivated, with excellent communication and collaboration skillsBonus Points:
Interest in or knowledge of casino gaming industry is highly preferredHave campaign management or CRM system experienceHave experience working with task marketing tools (Excel, Monday.com, JIRA, Trello, Asana, etc.)This Is What You'll Get Different benefits packages are tailored to fit each location, but here's a taste of what may be on offer
Annual leaveAnnual bonus401K programHealth insuranceHome office allowance
DNA / Values At Bally's Interactive, we are driven by a set of core values that we like to call our DNA. We strive to embody our DNA and keep them at the heart of everything we do!
We are Always Ready to embrace change, adapt, and do what it takes to delight our customers. We believe that You Make the Difference, which is what gives our players the best experience and keeps them coming back. We are All One Team, looking out for each other, respecting diversity while connecting through a common purpose. Our teams are Learning Every Day by showing constant curiosity and the drive to learn from successes, mistakes, new experiences, and the people around us. At Bally's we Love to Lead by thinking differently, seeking innovation, and always looking for ways to raise our game.
Equal Opportunities At Bally's Interactive, we are committed to promoting equal opportunities in employment and working conditions. Diversity, Equity and Inclusion are important to us, and we encourage a culture where everyone can be themselves at work. We believe passionately that employing a diverse workforce is central to our success, this is our superpower. We do not discriminate against employees or job applicants on the basis of race, colour, nationality, ethnic or national origin, age, sex or sexual orientation, gender reassignment, religion or belief, marital or civil partner status, pregnancy or maternity, political opinion or disability.
Flexible Working At Bally's Interactive, we believe in the power of collaboration and working together in a shared space, as well as the benefits of working from home. We champion hybrid working wherever we can, offering a flexible blend of working in the office 3 days a week and from home twice a week.
Salary Range: $55,000-$65,000 USD