CDW
Cisco Sr. Brand Manager- Federal
CDW, Crofton, Maryland, United States, 21114
DescriptionBring your IT career and talents to CDW, where you can have a greater impact, be inspired by our mission and excited about your career and future. A Fortune 200 leader, we’re the driven professionals and technology experts companies turn to most to solve their IT challenges.The Senior Brand Manager is the central liaison for large, top tier, and more complex partners for working with CDW stakeholders across the organization, including sales, finance, and marketing. The Senior Brand Manager is the product expert and business manager. The role acts as the channel leader and provides guidance to respective Partners, identifying opportunities and developing strategies to increase product sales. The Senior Brand manager is responsible for driving revenue, profitability and awareness for respective manufacture while engaging heavily with Sales. The Senior Brand Manager interacts with senior level management while independently driving strategy for program development and pricing.Key Areas of ResponsibilityBe the subject matter expert in a partner's product line and associated programs such as Bid Desk programs, VIR, COOP and Category Penetration
Analyze complex industry information to identify opportunities and develop strategies to increase sales
Develop and articulate competitive positioning and differentiation of brands
Develop marketing plans for partner in conjunction with Partner
Development and Product Managers that outline target customer segments, products, promotions, pricing, positioning, and complete launch plans
Educate pre-sales and Product Specialists on new product introductions, transitions, competitive advantages, and opportunities to identify sales within their customer base
Understand and communicate partner organizational structure with key decision makers and foster strong executive relationships
Communicate partners’ financial conditions and market new products related to the assigned partner
Engage daily with assigned partner to maintain an open channel of communication at all times to ensure that all CDW and partner stakeholders are kept up to date on any and all issues, initiatives, projects, meetings, or conferences
Manage and maximize overall profitability; managing financial benefits and develop a strategy around re-investing funding
Education and/or Experience QualificationsBachelor’s degree + 4 years sales/marketing experience, OR
8 years’ experience in sales/marketing, OR
4 years CDW PPM experience + 4 years’ experience in sales/marketing
Required QualificationsBachelor’s degree with a concentration in Marketing
Previous experience in the technology industry
Prior experience in Supply Chain, Pricing, Merchandising or Program Management
Who we are:CDW is a leading technology solutions provider to business, government, education and healthcare organizations across the globe. Our fingerprints can be found on technology in workplaces of more than 250,000 companies; from fresh-faced start-ups to international conglomerates. With the breadth of products and services we offer, there is no request too big or too small.What you can expect from us: Culture, coworkers, careers.CDW is not only the People Who Get IT but the People who get People. Our relationships are fueled by our deep expertise and grounded in the CDW Way. Our empowering leadership makes things happen and inspires their teams to do the same. From the teammates beside us to the leaders who guide us, we move forward together. At CDW, you’ll work with people who inspire you. People with positive, success-driven attitudes who you will learn from and forge strong relationships with. Bring your best true self—and your best ideas—to CDW. Because diverse perspectives bring forth better problem solving—and better solutions for our customers on a rapidly evolving technology landscape.
Equal Opportunity Employer, including disability and protected veteran statusBenefits overview: https://cdw.benefit-info.com/
Analyze complex industry information to identify opportunities and develop strategies to increase sales
Develop and articulate competitive positioning and differentiation of brands
Develop marketing plans for partner in conjunction with Partner
Development and Product Managers that outline target customer segments, products, promotions, pricing, positioning, and complete launch plans
Educate pre-sales and Product Specialists on new product introductions, transitions, competitive advantages, and opportunities to identify sales within their customer base
Understand and communicate partner organizational structure with key decision makers and foster strong executive relationships
Communicate partners’ financial conditions and market new products related to the assigned partner
Engage daily with assigned partner to maintain an open channel of communication at all times to ensure that all CDW and partner stakeholders are kept up to date on any and all issues, initiatives, projects, meetings, or conferences
Manage and maximize overall profitability; managing financial benefits and develop a strategy around re-investing funding
Education and/or Experience QualificationsBachelor’s degree + 4 years sales/marketing experience, OR
8 years’ experience in sales/marketing, OR
4 years CDW PPM experience + 4 years’ experience in sales/marketing
Required QualificationsBachelor’s degree with a concentration in Marketing
Previous experience in the technology industry
Prior experience in Supply Chain, Pricing, Merchandising or Program Management
Who we are:CDW is a leading technology solutions provider to business, government, education and healthcare organizations across the globe. Our fingerprints can be found on technology in workplaces of more than 250,000 companies; from fresh-faced start-ups to international conglomerates. With the breadth of products and services we offer, there is no request too big or too small.What you can expect from us: Culture, coworkers, careers.CDW is not only the People Who Get IT but the People who get People. Our relationships are fueled by our deep expertise and grounded in the CDW Way. Our empowering leadership makes things happen and inspires their teams to do the same. From the teammates beside us to the leaders who guide us, we move forward together. At CDW, you’ll work with people who inspire you. People with positive, success-driven attitudes who you will learn from and forge strong relationships with. Bring your best true self—and your best ideas—to CDW. Because diverse perspectives bring forth better problem solving—and better solutions for our customers on a rapidly evolving technology landscape.
Equal Opportunity Employer, including disability and protected veteran statusBenefits overview: https://cdw.benefit-info.com/