Comcast
Advertising Account Specialist, Automotive
Comcast, Wayne, Pennsylvania, United States, 19087
Effectv helps businesses reach the right audience with the right message at the right time. We harness the scale and quality of Comcast data to target advertisers’ audiences across linear TV, streaming, and video on demand and enabling clients to evaluate performance. A division of Comcast, we have a presence in 60+ markets and an estimated reach of 96 million U.S. adults that include both Comcast and non-Comcast households.
Job Summary
Effectv is seeking an experienced and dynamic Automotive Account Specialist to join our Auto Sales Development Team. The Account Specialist manages the execution of pre-sale activity and partners on post-sale activity to provide efficient and effective solutions for Effectv’s automotive clients. The Account Specialist operates like a project manager, following the lead of the Sales Development Auto Advertising Strategists and AEs to help pull assets, materials and data to develop a story to drive client business.
Job Description
Core Responsibilities
Proactively partners with Account Executives and Sales Development Auto Advertising Strategists to develop strategic proposals by providing resources, data, and materials to drive client business (i.e., update and finalize client presentations, pull market level intelligence, incorporate research)
Utilizes research data and analysis to determine the best multi-screen advertising solution for targeted audiences, clients and available inventory.
Develops customized proposals and pre-sales materials to position the sale of advertising campaigns related to strategic accounts.
Gathers and summarizes marketplace intelligence relative to the local automotive competitive landscape, media investments, and programming.
Generates, tracks and distributes sales reports to measure sales effectiveness related to strategic accounts.
Partners with Account Executives and Automotive Advertising Strategists to maintain strategic client relationships and answer client concerns. Troubleshoots and follows up on client concerns.
Assists local leadership with additional tasks and duties as assigned.
Provides high level support and leadership on special projects/campaigns/initiatives.
Consistent exercise of independent judgment and discretion in matters of significance.
Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
Other duties and responsibilities as assigned.
Employees at all levels are expected to:
Understand our Operating Principles; make them the guidelines for how you do your job.
Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
Excellent time management and organizational skills, and the ability to learn and maintain knowledge of processes and skills needed to manage multiple projects and priorities, simultaneously.
Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
Win as a team - make big things happen by working together and being open to new ideas.
Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
Drive results and growth.
Respect and promote inclusion & diversity.
Do what's right for each other, our customers, investors and our communities
Disclaimer:
This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is an EOE/Veterans/Disabled/LGBT employer.
Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Skills:
Problem Solving; Researching; Sales Development; Time Management; Critical Thinking; Adaptability; Detail-Oriented
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary (https://jobs.comcast.com/benefits) on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
2-5 Years
Job Family Group:
Sales
Job Summary
Effectv is seeking an experienced and dynamic Automotive Account Specialist to join our Auto Sales Development Team. The Account Specialist manages the execution of pre-sale activity and partners on post-sale activity to provide efficient and effective solutions for Effectv’s automotive clients. The Account Specialist operates like a project manager, following the lead of the Sales Development Auto Advertising Strategists and AEs to help pull assets, materials and data to develop a story to drive client business.
Job Description
Core Responsibilities
Proactively partners with Account Executives and Sales Development Auto Advertising Strategists to develop strategic proposals by providing resources, data, and materials to drive client business (i.e., update and finalize client presentations, pull market level intelligence, incorporate research)
Utilizes research data and analysis to determine the best multi-screen advertising solution for targeted audiences, clients and available inventory.
Develops customized proposals and pre-sales materials to position the sale of advertising campaigns related to strategic accounts.
Gathers and summarizes marketplace intelligence relative to the local automotive competitive landscape, media investments, and programming.
Generates, tracks and distributes sales reports to measure sales effectiveness related to strategic accounts.
Partners with Account Executives and Automotive Advertising Strategists to maintain strategic client relationships and answer client concerns. Troubleshoots and follows up on client concerns.
Assists local leadership with additional tasks and duties as assigned.
Provides high level support and leadership on special projects/campaigns/initiatives.
Consistent exercise of independent judgment and discretion in matters of significance.
Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
Other duties and responsibilities as assigned.
Employees at all levels are expected to:
Understand our Operating Principles; make them the guidelines for how you do your job.
Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
Excellent time management and organizational skills, and the ability to learn and maintain knowledge of processes and skills needed to manage multiple projects and priorities, simultaneously.
Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
Win as a team - make big things happen by working together and being open to new ideas.
Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
Drive results and growth.
Respect and promote inclusion & diversity.
Do what's right for each other, our customers, investors and our communities
Disclaimer:
This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is an EOE/Veterans/Disabled/LGBT employer.
Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Skills:
Problem Solving; Researching; Sales Development; Time Management; Critical Thinking; Adaptability; Detail-Oriented
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary (https://jobs.comcast.com/benefits) on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
2-5 Years
Job Family Group:
Sales