Brooklyn Brewery
Field Marketing Manager
Brooklyn Brewery, Brooklyn, New York, United States, 11210
Job Details
LevelExperienced
Job LocationBrooklyn Brewery HQ - Brooklyn, NY
Remote TypeN/A
Position TypeFull Time
Education LevelBachelor's
Salary Range$85,000.00 Salary/year
Travel PercentageUndisclosed
Job ShiftDay
Job CategoryMarketing
Description
Brooklyn Brewery is a leading global independent craft brewer and a pioneer of the American craft beer revolution. From our home in Williamsburg, Brooklyn, we are always in the making, drawing inspiration from our local community of innovators, makers, and doers to spread the culture and creativity of craft beer to 30 states and over 30 countries on 5 continents.
Summary/Objective:
We are seeking a highly motivated, connected, and creative
Field Marketing Manager
to join our team at Brooklyn Brewery. As a Field Marketing Manager, you will be responsible for developing and executing strategic marketing campaigns and initiatives that grow brand awareness, drive trial, and grow consumer and customer engagement for Brooklyn Brewery that support our brand's vision, mission, and creative platform. You will work closely with cross-functional teams, particularly with the US sales & marketing teams to develop and implement on-brand, growth-oriented sales & marketing programs. Along with the Senior Marketing Director, you will also identify and execute additional brand-building opportunities, and support the company's broader mission and goals in the United States with a deep focus on winning NYC, our home market.
Essential Functions:US Market PlanningAnnual Business Plan (ABP) - Brooklyn Brewery's sales organization operates around an annual go-to-market strategy, which drives activity throughout the year.
Manage the development of the on-prem programs and partnerships in the US ABPDevelop and execute NYC focused on-brand, innovative, and compelling on-prem programs that target sales goals, support retailers, and engage consumersCollaborate with trade and the brand marketing/design team to develop marketing collateral (POS, merch, etc.) to tie into on-prem executionEstablish KPIs and program goalsBrand Building
Grow awareness and drive trial of the Brooklyn Brewery brand in the United StatesBring in top tier on-prem and brand partners into initiatives that focus on our goal of winning our home marketPlan all industry and trade events by working to develop on-brand activations (e.g. GABF, Craft Brewers Conference, NY Guild events, etc.)Develop additional BB owned and partner events, sponsorships, and other consumer engagement touchpoints in line with brand strategyHelp manage, execute, and measure multi-channel marketing campaigns, across paid and print advertisingMonitor campaign performance and adjust strategies as needed to achieve KPIs and ROI targetsBring brand partnerships to life via creative concepting and by always laddering up to the brewery's strategic goals with flawless execution
Market Awareness
Remain current on beer, CPG, and general lifestyle/cultural and consumer trends; incorporate key learnings into market programmingCollaborate with other key markets; engages in best practice and knowledge sharing
Team Leadership
Manage on-prem/partnerships/NYC Marketing BudgetManage 4 Event Ambassadors including their training, scheduling, and growth opportunitiesCollaborate and coordinate with other BB teams as Field Marketing's main liaison
Qualifications
Qualifications
6+ years of experience in marketing and/or sales - beer experience not required but field marketing in another relevant industry experience is encouragedExperience working with a sales network, in particular supporting national account teams and local sales repsStrong event management/production experience - on and off-siteExperience leading a team and guiding the professional development of team membersExperience with budget oversight and financial accountabilityExperience with project management, particularly guiding large, multi-phase projects, and aligning stakeholdersAble to analyze work for improvements, solicit, and incorporate feedbackSolution-oriented, able to troubleshoot and present solutionsOrganized, collaborative, self-starting, with strong communication skillsComfortable in a fluid environment, able to adapt to evolving circumstances as neededAbility to think and act big picture, be strategic, on-brand, and results-oriented, and to identify, target, and deliver valueAware of current and relevant consumer trends, and be interested and engaged with different types of cultureNice to have:On-prem sales or marketing experienceKnowledge of the three-tier system for alcoholic beverages and key partners (retailers, distributors), aware of beverage industry trends and landscapeStrong relationships with local businesses and creatives in NYCExperience with lifestyle or fashion brandsAppreciation of Brooklyn culture, especially surrounding music, food & drink, activism, and art
Salary Range
The annualized base pay for this role is up to $85,000. Actual base pay may vary depending on factors including but not limited to experience, subject matter expertise, and skills. The base pay is one component of The Brooklyn Brewery Corporation's total compensation package for employees.
If you don't see yourself fully reflected in every job requirement listed in the posting above, we still encourage you to reach out and apply. Research has shown that not everyone often applies when they don't feel 100% qualified. We are committed to creating a more equitable, inclusive, and diverse company and we strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientations, and life experiences to apply. We look forward to receiving your application.
Brooklyn Brewery is an equal opportunity employer and does not discriminate based on race, religion, sex, sexual orientation, gender identity or expression, age, disability, veteran status or marital status. All qualified candidates including those from marginalized or minority groups are encouraged to apply.
LevelExperienced
Job LocationBrooklyn Brewery HQ - Brooklyn, NY
Remote TypeN/A
Position TypeFull Time
Education LevelBachelor's
Salary Range$85,000.00 Salary/year
Travel PercentageUndisclosed
Job ShiftDay
Job CategoryMarketing
Description
Brooklyn Brewery is a leading global independent craft brewer and a pioneer of the American craft beer revolution. From our home in Williamsburg, Brooklyn, we are always in the making, drawing inspiration from our local community of innovators, makers, and doers to spread the culture and creativity of craft beer to 30 states and over 30 countries on 5 continents.
Summary/Objective:
We are seeking a highly motivated, connected, and creative
Field Marketing Manager
to join our team at Brooklyn Brewery. As a Field Marketing Manager, you will be responsible for developing and executing strategic marketing campaigns and initiatives that grow brand awareness, drive trial, and grow consumer and customer engagement for Brooklyn Brewery that support our brand's vision, mission, and creative platform. You will work closely with cross-functional teams, particularly with the US sales & marketing teams to develop and implement on-brand, growth-oriented sales & marketing programs. Along with the Senior Marketing Director, you will also identify and execute additional brand-building opportunities, and support the company's broader mission and goals in the United States with a deep focus on winning NYC, our home market.
Essential Functions:US Market PlanningAnnual Business Plan (ABP) - Brooklyn Brewery's sales organization operates around an annual go-to-market strategy, which drives activity throughout the year.
Manage the development of the on-prem programs and partnerships in the US ABPDevelop and execute NYC focused on-brand, innovative, and compelling on-prem programs that target sales goals, support retailers, and engage consumersCollaborate with trade and the brand marketing/design team to develop marketing collateral (POS, merch, etc.) to tie into on-prem executionEstablish KPIs and program goalsBrand Building
Grow awareness and drive trial of the Brooklyn Brewery brand in the United StatesBring in top tier on-prem and brand partners into initiatives that focus on our goal of winning our home marketPlan all industry and trade events by working to develop on-brand activations (e.g. GABF, Craft Brewers Conference, NY Guild events, etc.)Develop additional BB owned and partner events, sponsorships, and other consumer engagement touchpoints in line with brand strategyHelp manage, execute, and measure multi-channel marketing campaigns, across paid and print advertisingMonitor campaign performance and adjust strategies as needed to achieve KPIs and ROI targetsBring brand partnerships to life via creative concepting and by always laddering up to the brewery's strategic goals with flawless execution
Market Awareness
Remain current on beer, CPG, and general lifestyle/cultural and consumer trends; incorporate key learnings into market programmingCollaborate with other key markets; engages in best practice and knowledge sharing
Team Leadership
Manage on-prem/partnerships/NYC Marketing BudgetManage 4 Event Ambassadors including their training, scheduling, and growth opportunitiesCollaborate and coordinate with other BB teams as Field Marketing's main liaison
Qualifications
Qualifications
6+ years of experience in marketing and/or sales - beer experience not required but field marketing in another relevant industry experience is encouragedExperience working with a sales network, in particular supporting national account teams and local sales repsStrong event management/production experience - on and off-siteExperience leading a team and guiding the professional development of team membersExperience with budget oversight and financial accountabilityExperience with project management, particularly guiding large, multi-phase projects, and aligning stakeholdersAble to analyze work for improvements, solicit, and incorporate feedbackSolution-oriented, able to troubleshoot and present solutionsOrganized, collaborative, self-starting, with strong communication skillsComfortable in a fluid environment, able to adapt to evolving circumstances as neededAbility to think and act big picture, be strategic, on-brand, and results-oriented, and to identify, target, and deliver valueAware of current and relevant consumer trends, and be interested and engaged with different types of cultureNice to have:On-prem sales or marketing experienceKnowledge of the three-tier system for alcoholic beverages and key partners (retailers, distributors), aware of beverage industry trends and landscapeStrong relationships with local businesses and creatives in NYCExperience with lifestyle or fashion brandsAppreciation of Brooklyn culture, especially surrounding music, food & drink, activism, and art
Salary Range
The annualized base pay for this role is up to $85,000. Actual base pay may vary depending on factors including but not limited to experience, subject matter expertise, and skills. The base pay is one component of The Brooklyn Brewery Corporation's total compensation package for employees.
If you don't see yourself fully reflected in every job requirement listed in the posting above, we still encourage you to reach out and apply. Research has shown that not everyone often applies when they don't feel 100% qualified. We are committed to creating a more equitable, inclusive, and diverse company and we strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientations, and life experiences to apply. We look forward to receiving your application.
Brooklyn Brewery is an equal opportunity employer and does not discriminate based on race, religion, sex, sexual orientation, gender identity or expression, age, disability, veteran status or marital status. All qualified candidates including those from marginalized or minority groups are encouraged to apply.