HarperCollins Publishers
Marketing Manager at HarperCollins in San Francisco, CA
HarperCollins Publishers, San Francisco, California, United States, 94199
Marketing Manager at HarperCollins in San Francisco, CA
Qualifications
College degree or equivalent work experience Minimum of 4 years marketing or publishing experience Strong knowledge of social media (Instagram, Facebook, Twitter, YouTube, Pinterest, TikTok) Exceptional written and oral communications skills High level of professionalism, attention to detail, and organization Interest in trends in books, publishing, media, marketing, social media, and/or sales Responsibilities
Works collaboratively with authors and in-house publicity, editorial, and sales teams to develop and execute book marketing plans across a variety of books Identifies target audiences for each book and plans appropriate activations to reach those audiences, using consumer insights tools and data when available/appropriate Writes creative and effective copy for social media, print and digital advertising campaigns; maintains existing relationships with ad reps and brainstorms new opportunities and venues Strategizes social media content for each campaign, including creating content plans for authors' platforms, guiding authors on their platforms, and developing content for the author and their network of supporters/influencers/tastemakers Collaborates with creative services team and freelance photographers to manage creation of ads, graphics, and other assets Establishes best practices for our team around outreach to influencers, including planning and executing mailings to author lists as well as establishing our own lists and outreach mechanisms for booksellers, librarians, and other influencers Identifies, pitches, and executes partnership opportunities for books and authors where possible Creates and updates title marketing records, catalog marketing bullets, and marketing update docs Communicates marketing plans and developments with key stakeholders, including authors, agents, and in-house teams Presents marketing plans at key divisional meetings, including weekly Sales & Marketing meetings, Pre-Sales, and Sales Conference Contributes content, ideas, and activations to the HarperOne social channels Salary Range
$100K -- $150K This role is currently based out of San Francisco, California. You will need to commute to the office when it reopens. HarperCollins Publishers is a company full of people who are passionate about books. When you apply for a position, we want to know why you want to work here, and why you are interested in the job. That's why cover letters are strongly preferred.
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College degree or equivalent work experience Minimum of 4 years marketing or publishing experience Strong knowledge of social media (Instagram, Facebook, Twitter, YouTube, Pinterest, TikTok) Exceptional written and oral communications skills High level of professionalism, attention to detail, and organization Interest in trends in books, publishing, media, marketing, social media, and/or sales Responsibilities
Works collaboratively with authors and in-house publicity, editorial, and sales teams to develop and execute book marketing plans across a variety of books Identifies target audiences for each book and plans appropriate activations to reach those audiences, using consumer insights tools and data when available/appropriate Writes creative and effective copy for social media, print and digital advertising campaigns; maintains existing relationships with ad reps and brainstorms new opportunities and venues Strategizes social media content for each campaign, including creating content plans for authors' platforms, guiding authors on their platforms, and developing content for the author and their network of supporters/influencers/tastemakers Collaborates with creative services team and freelance photographers to manage creation of ads, graphics, and other assets Establishes best practices for our team around outreach to influencers, including planning and executing mailings to author lists as well as establishing our own lists and outreach mechanisms for booksellers, librarians, and other influencers Identifies, pitches, and executes partnership opportunities for books and authors where possible Creates and updates title marketing records, catalog marketing bullets, and marketing update docs Communicates marketing plans and developments with key stakeholders, including authors, agents, and in-house teams Presents marketing plans at key divisional meetings, including weekly Sales & Marketing meetings, Pre-Sales, and Sales Conference Contributes content, ideas, and activations to the HarperOne social channels Salary Range
$100K -- $150K This role is currently based out of San Francisco, California. You will need to commute to the office when it reopens. HarperCollins Publishers is a company full of people who are passionate about books. When you apply for a position, we want to know why you want to work here, and why you are interested in the job. That's why cover letters are strongly preferred.
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