Inkitt
Senior Growth Marketing Manager
Inkitt, San Francisco, California, United States, 94199
Inkitt is building the Disney of the 21st Century, standing at the forefront of technology and entertainment. Leveraging AI and predictive algorithms,
Inkitt
discovers unknown stories and turns them into blockbuster hits, producing a new $1M ebook every 4 weeks and selling directly to consumers through its
Galatea
app. Inkitt has become the 11th most bestseller-generating publisher in the world, boasting a 40x higher hit-rate than traditional publishers. Recently raising a Series C and backed by some of the top VC’s such as: Khosla, Kleiner Perkins, and NEA Ventures, our recent expansion into
GalateaTV
is only the beginning of our journey to becoming the next-gen entertainment powerhouse.
What You’ll Do:
Grow Galatea’s target audiences through paid media channelsPlan, execute, analyze, and optimize user acquisition campaigns across performance UA channelsOwn the strategy for your channels, demonstrating expertise in managing large budgets and media planningFocus on new channel expansion such as but not limited to tiktok, pinterest, influencer marketing, CTV, and podcastMonitor and communicate critical performance indicators through regular, insightful reportingEstablish and maintain robust data infrastructure and dashboards setup with Business Intelligence, ensuring a comprehensive understanding and utilization of the full conversion funnel for ongoing optimizationsAssess and refine tracking and attribution systems to enhance reporting accuracy and reliabilityAs part of your role, you will be a trusted and professional advisor to all relevant stakeholders (i.e. for Product, Data, Engineering, Content)Keep up with industry trends and new UA opportunities beyond existing channelsWhat You'll Bring:
You have 7+ years of experience managing paid UA campaigns for a mobile B2C application.You are passionate, constantly curious, and a proactive marketeerTesting and experimenting to discover new areas of growth, and seeking improvements in the way things are done are in your DNAYou have strong data analysis experience and can articulate your findings with the team, and also with technical and creative stakeholdersYou have a deep understanding and proven competencies in various marketing channels and experience around expansion into supplemental channels to fuel growthYou are a confident user of Excel, Google Sheets and Dashboard toolsYou are experienced with Adjust or any similar MMP toolYou are experienced with working in a fast-paced environment and you are not afraid to roll up your sleeves and get your hands dirty.Who We Are Looking For:
AutonomousBring solutions instead of problemsData drivenQuick to actionA high functioning workaholicLooking for exponential career growthHave lots of fun building a generational AI x Entertainment companyWhat We’ll Offer:
401k plan, designed to help you save for the futureHealth benefits tailored to your needs, including medical, dental, and vision coverageProfessional coaching for everyoneTeam-building events, including our annual Tulum tripUnlimited access to our Galatea app and Galatea TV appUnlimited budget for self-development booksCharity donation of your choice at your one year anniversaryFree lunch in office everydayClass Pass membership for US based employee and gym access for Berlin employeesDog/cat friendly offices in Berlin and San Francisco
The annual base salary range for this position is $60,000—$320,000 USD. Compensation will be determined by skill level, proficiencies, and experience.At Inkitt, we strive to build a company culture and provide employment opportunities based on diversity and inclusion. We believe every author should have an equal opportunity to succeed, as should our team members. As a growing team from 20+ countries, we welcome everyone to apply.We look forward to hearing from you!Check out our
Careers BlogFollow us on
Instagram
&
LinkedIn!
#J-18808-Ljbffr
Inkitt
discovers unknown stories and turns them into blockbuster hits, producing a new $1M ebook every 4 weeks and selling directly to consumers through its
Galatea
app. Inkitt has become the 11th most bestseller-generating publisher in the world, boasting a 40x higher hit-rate than traditional publishers. Recently raising a Series C and backed by some of the top VC’s such as: Khosla, Kleiner Perkins, and NEA Ventures, our recent expansion into
GalateaTV
is only the beginning of our journey to becoming the next-gen entertainment powerhouse.
What You’ll Do:
Grow Galatea’s target audiences through paid media channelsPlan, execute, analyze, and optimize user acquisition campaigns across performance UA channelsOwn the strategy for your channels, demonstrating expertise in managing large budgets and media planningFocus on new channel expansion such as but not limited to tiktok, pinterest, influencer marketing, CTV, and podcastMonitor and communicate critical performance indicators through regular, insightful reportingEstablish and maintain robust data infrastructure and dashboards setup with Business Intelligence, ensuring a comprehensive understanding and utilization of the full conversion funnel for ongoing optimizationsAssess and refine tracking and attribution systems to enhance reporting accuracy and reliabilityAs part of your role, you will be a trusted and professional advisor to all relevant stakeholders (i.e. for Product, Data, Engineering, Content)Keep up with industry trends and new UA opportunities beyond existing channelsWhat You'll Bring:
You have 7+ years of experience managing paid UA campaigns for a mobile B2C application.You are passionate, constantly curious, and a proactive marketeerTesting and experimenting to discover new areas of growth, and seeking improvements in the way things are done are in your DNAYou have strong data analysis experience and can articulate your findings with the team, and also with technical and creative stakeholdersYou have a deep understanding and proven competencies in various marketing channels and experience around expansion into supplemental channels to fuel growthYou are a confident user of Excel, Google Sheets and Dashboard toolsYou are experienced with Adjust or any similar MMP toolYou are experienced with working in a fast-paced environment and you are not afraid to roll up your sleeves and get your hands dirty.Who We Are Looking For:
AutonomousBring solutions instead of problemsData drivenQuick to actionA high functioning workaholicLooking for exponential career growthHave lots of fun building a generational AI x Entertainment companyWhat We’ll Offer:
401k plan, designed to help you save for the futureHealth benefits tailored to your needs, including medical, dental, and vision coverageProfessional coaching for everyoneTeam-building events, including our annual Tulum tripUnlimited access to our Galatea app and Galatea TV appUnlimited budget for self-development booksCharity donation of your choice at your one year anniversaryFree lunch in office everydayClass Pass membership for US based employee and gym access for Berlin employeesDog/cat friendly offices in Berlin and San Francisco
The annual base salary range for this position is $60,000—$320,000 USD. Compensation will be determined by skill level, proficiencies, and experience.At Inkitt, we strive to build a company culture and provide employment opportunities based on diversity and inclusion. We believe every author should have an equal opportunity to succeed, as should our team members. As a growing team from 20+ countries, we welcome everyone to apply.We look forward to hearing from you!Check out our
Careers BlogFollow us on
&
LinkedIn!
#J-18808-Ljbffr