84.51˚
Senior Media Account Executive
84.51˚, Chicago, Illinois, United States, 60290
Senior Media Account Executive
Kroger Precision Marketing (KPM) powered by 84.51°, is a leading retail media advertising solution. KPM closes the loop between media exposure and store sales by using first-party purchase data to make brand advertising more addressable, actionable, and accountable. Launched almost three years ago, we have activated campaigns for over 1000 brands. Our vision is to become the preferred media company for advertisers by creating a more accountable media supply chain that increases the effectiveness of investment dollars. We are a growing team of passionate and talented analysts, data scientists, marketing consultants, and media strategists who are committed to transforming the media industry.The Senior Media Account Executive will be responsible for developing and delivering omni-channel media plans for consumer package goods (CPG) clients, helping them meet shoppers along the path to purchase via the Kroger Precision Marketing portfolio of managed-service digital solutions. The role will work with Media Planning to ensure alignment of digital tactics to client objectives, partner with Campaign Management to ensure campaigns are delivered with excellence and stay close to our Product Team to highlight new partnerships and evolving solutions, while delivering superior client satisfaction.Responsibilities
Owning a book of business and driving the selling cycle with a portfolio of CPG clients including working with different groups that own advertising and marketing budgets (Shopper Marketing, Ecomm teams, Shopper Agencies, National Agencies of Record, Digital Teams)Developing trusted client relationshipsDeveloping media recommendations leveraging Kroger Precision Marketing suite of tactics to achieve the CPG objectivesDeveloping campaign proposals, terms, deliverables and ensuring all campaigns meet all deadlines throughout the sales to market execution cycleEnsuring proper set up and intake of plans in our systems including Salesforce and our proprietary targeting and measurement systemsOptimization of future media plans based on sophisticated campaign performance measurementQualifications
Experience in consultative selling, with proven ability to deliver sales resultsExperience engaging with retailers and CPG clients across marketing verticals, including Ecomm, Trade, Shopper Marketing and Digital MediaComfort interpreting closed-loop media measurement tying marketing to sales using retail dataProven client leadership skills; ability to develop relationships and influenceAnalytical acumen to make decisions; understand and optimize media campaignsStrong interpersonal skills and ability to internally partner on behalf of the clientEffective and proactive project management skillsAbility to articulate and translate client objectives to build a media planStrong understanding of digital and social platforms as well as their use in marketingExcellent communication, presentation and interpersonal skillsDemonstrated ability to share actionable recommendations in a concise and persuasive mannerBachelors' degree B.A. / B.S or equivalent work experience4+ Digital media and advertising experienceTravel is encouraged to advance client relationships
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Kroger Precision Marketing (KPM) powered by 84.51°, is a leading retail media advertising solution. KPM closes the loop between media exposure and store sales by using first-party purchase data to make brand advertising more addressable, actionable, and accountable. Launched almost three years ago, we have activated campaigns for over 1000 brands. Our vision is to become the preferred media company for advertisers by creating a more accountable media supply chain that increases the effectiveness of investment dollars. We are a growing team of passionate and talented analysts, data scientists, marketing consultants, and media strategists who are committed to transforming the media industry.The Senior Media Account Executive will be responsible for developing and delivering omni-channel media plans for consumer package goods (CPG) clients, helping them meet shoppers along the path to purchase via the Kroger Precision Marketing portfolio of managed-service digital solutions. The role will work with Media Planning to ensure alignment of digital tactics to client objectives, partner with Campaign Management to ensure campaigns are delivered with excellence and stay close to our Product Team to highlight new partnerships and evolving solutions, while delivering superior client satisfaction.Responsibilities
Owning a book of business and driving the selling cycle with a portfolio of CPG clients including working with different groups that own advertising and marketing budgets (Shopper Marketing, Ecomm teams, Shopper Agencies, National Agencies of Record, Digital Teams)Developing trusted client relationshipsDeveloping media recommendations leveraging Kroger Precision Marketing suite of tactics to achieve the CPG objectivesDeveloping campaign proposals, terms, deliverables and ensuring all campaigns meet all deadlines throughout the sales to market execution cycleEnsuring proper set up and intake of plans in our systems including Salesforce and our proprietary targeting and measurement systemsOptimization of future media plans based on sophisticated campaign performance measurementQualifications
Experience in consultative selling, with proven ability to deliver sales resultsExperience engaging with retailers and CPG clients across marketing verticals, including Ecomm, Trade, Shopper Marketing and Digital MediaComfort interpreting closed-loop media measurement tying marketing to sales using retail dataProven client leadership skills; ability to develop relationships and influenceAnalytical acumen to make decisions; understand and optimize media campaignsStrong interpersonal skills and ability to internally partner on behalf of the clientEffective and proactive project management skillsAbility to articulate and translate client objectives to build a media planStrong understanding of digital and social platforms as well as their use in marketingExcellent communication, presentation and interpersonal skillsDemonstrated ability to share actionable recommendations in a concise and persuasive mannerBachelors' degree B.A. / B.S or equivalent work experience4+ Digital media and advertising experienceTravel is encouraged to advance client relationships
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