User Experience Content Design Senior Associate

Join our team and make a significant impact through innovative content design and drive customer confidence and satisfaction.As a Content Design Senior Associate on the Auto Lending team, you will play an important role, shaping customer experiences and building customer confidence across our products and services. Using your expertise in content design, you will plan, create, and structure product content within a user experience design framework. While collaborating with cross-functional teams to ensure narrative consistency, your influence will extend to product design, architecture, and functionality.Auto content designers are fully embedded members of our product design team, collaborating on every phase of the design process. We work in sprints with an understand, explore, test and iterate approach. In addition to collaborating on the design of products, features and flows, you will play a key role in testing and iterating content to optimize engagement, conversion and brand perception. You will also flex your copywriting and storytelling skills, helping to evolve the tone, voice and style of Chase Auto; ensuring that our digital products amplify our marketing efforts; and creating a seamless, best-in-class experience across customers’ entire car ownership journey.Job responsibilitiesDevelop and implement content strategies for products and features, ensuring alignment with user experience principles and business objectivesCollaborate with cross-functional teams to create engaging, user-friendly content that is accessible and intuitive for a diverse audienceCreate taxonomies, incorporating user feedback and insights to continually improve content organization and structureAdopt brand voice to produce clear, concise, and engaging content that communicates complex concepts effectively to diverse audiencesAnalyze content performance metrics, making data-driven recommendations for optimization and enhancement of user experiencesAdhere to and help evolve content standards (voice, tone, patterns, etc.)Collaborate hands-on with designers to explore design solutions and create iterative prototypesProtect the firm by following content governance rules and securing the necessary approvals from legal, risk and compliance partnersRequired qualifications, capabilities, and skills3+ years of experience in content design or user experience writing, or equivalent expertise in copywriting with a focus on digital experiencesExperience in creating content architectures, storytelling, and clear and concise writingDemonstrated experience in applying accessibility guidelines and inclusive design to create user-friendly contentExperience with iterative design techniques, incorporating user feedback and insights for continuous improvementProficient technical literacy in content platforms and understanding their impact on user experienceAdaptive learner in new financial services products and offeringsPreferred qualifications, capabilities, and skillsAdvanced skills in copywriting; especially writing headlines and calls to action that maximize engagement and conversionExperience writing for marketing, advertising and/or branding of consumer productsExperience measuring the effectiveness of content through both quantitative and qualitative analysisExpert in the craft of storytellingAdvanced understanding of how words impact human-computer interactionExperience with content strategy, including heuristic audits, creation of content matrices, site-mapping and pattern designStrong opinions, softly held, about the Oxford comma

#J-18808-Ljbffr