Monster Beverage Corporation
Director of Omni Channel - Remote
Monster Beverage Corporation, Chicago, Illinois, United States, 60290
The Director of OmniChannel Sales will drive growth of Monster’s digitally enabled sales channels, unlockingstrategic opportunities for the retail account teams to boost online and offline sales.
Reporting to the Sr Director of eCommerce Strategy, this position will be responsible for achieving overalleCommerce sales goals, share growth, and strategic objectives for OmniChannel customers in partnership withaccount sales leadership and the Digital Retail team, including Shopper Marketing and Digital Marketing. They willalign strategic roadmaps for key enterprise priorities, including sales, marketing and merchandising, while ensuringbuy-in from key stakeholders. They are responsible for defining the short- and long-term eCommerce goalsalongside recommended budgets for the Digital Retail team to fuel growth and new customer acquisition. Day to dayactivities include oversight of the annual strategic goals, coordinating with the entire enterprise team to support andexecuting the annual Digital Retail joint Sales & Marketing plans, all in alignment with Monster’s Strategy, Monster’sCore Values, and the Customers key business goals.Essential Job Functions:Demonstrates a strong understanding of business issues relevant to eCommerce sales and the CPG landscape, and applies that thinking to Monster’s strategic roadmap.Provides high level strategic analysis and consultation to our overall enterprise eCommerce performance, category trends and customer insights.Continuously re-evaluates the activities, resources and capabilities “ARC” required for fostering and enabling a winning cross-functional eCommerce team.Leads, educates and coaches a broad team of leaders and support staff through the implementation of new strategies and programs developed to drive Monster’s overall online-to-offline success.Works to align Sales & Marketing leadership around a shared vision, shared goals and shared digital resources to drive Monster’s eCommerce success.Oversees overall reporting and root cause analysis related to digital retail KPIs, working with a vast group of analysts, while sharing accountability with each individual retail team.Strategic Counsel:Develops an understanding of Monster’s position within our top 10 omnichannel accounts, particularly all aspects of ecommerce sales, marketing and category management, demonstrating the ability to both set the agenda, then lead and manage the team through digital business challenges.Co-leads the digital version of the Joint Business Planning process with the MEC Team and Customer, that includes strategic plans designed to develop organic growth, innovation to drive sales and share growth, customer marketing to support business plans, and managing budgets to maximize revenue.Develops and maintains good business relations between MEC, assigned accounts, as well as their respective retail media networks.Achieves desired sales goals by collaborating and maintaining consistent business routines with sales leaders, shopper marketing leaders, digital marketing leaders to continuously calibrate our activities.Digital Retail Operations:Aligns and drives strategic action amongst the broad Digital Retail teammates, including Shopper and Digital Marketing, with inputs from RGM, Category, Business Development, etc to ensure that overall eCommerce goals are met/exceeded.Collaborates with Category Management and Business Development teammates to structure and align data via dashboards to both identify the “digital job to be done” as well as audit the results of annual and short term strategic moves, thus democratizing the data for the broader team.Guides advanced data needs for digital business and ensures reporting / analytic infrastructure in place.Tracks, reviews, and measures all relevant data to assess assigned retailer and channel business to convert insights/data into sales solutions that deliver results.Demonstrates a passion for and understanding of best practices, trends and technology affecting the eCommerce business, CPG industry, and marketplace.Position Requirements:Eight+ years of sales and/or ecommerce experience within beverage and/or CPG sales environment (B&M, eCommerce or preferably both).Demonstrated track record of eCommerce sales success, in conjunction with B&M sales goals OR robust performance marketing plans involving $20M+ investments.Ability to forecast the long-term business and financial implications of decisions made.Ability to align and understand vast amounts of disparate data sources including retail sales data, digital marketing data, category insights (Nielsen, IRI) as well as digital shelf data that leads to greater understanding of potential digital levers (NielsenIQ, Profitero, Stackline, etc).Must demonstrate Search Marketing understanding and experience, including both SEM/SEO (paid and organic) tactics to drive retail success and revenue growth.Must have experience with eCommerce marketing, to a degree that they can provide examples of segmentation tests performed to drive increased immediate sales.Bachelor’s Degree, preferably in Business, Marketing or Finance.Demonstration of continuous learning, through online certifications, accreditations or classes.Ability to establish good relationships and credibility with customers at all levels.Must demonstrate the ability to synthesize data to accurately assess situations and find actionable solutions.Proficiency in PowerPoint, Excel, Outlook, and other technical skills that are required.Proficiency in data tools that measure and track business performance.Proficiency in data analysis, forecasting, business analytics, and financial analysis.Willing to travel as necessary, roughly 10%-15% monthly.Pay Range : $101,250 - $135,000Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
#J-18808-Ljbffr
Reporting to the Sr Director of eCommerce Strategy, this position will be responsible for achieving overalleCommerce sales goals, share growth, and strategic objectives for OmniChannel customers in partnership withaccount sales leadership and the Digital Retail team, including Shopper Marketing and Digital Marketing. They willalign strategic roadmaps for key enterprise priorities, including sales, marketing and merchandising, while ensuringbuy-in from key stakeholders. They are responsible for defining the short- and long-term eCommerce goalsalongside recommended budgets for the Digital Retail team to fuel growth and new customer acquisition. Day to dayactivities include oversight of the annual strategic goals, coordinating with the entire enterprise team to support andexecuting the annual Digital Retail joint Sales & Marketing plans, all in alignment with Monster’s Strategy, Monster’sCore Values, and the Customers key business goals.Essential Job Functions:Demonstrates a strong understanding of business issues relevant to eCommerce sales and the CPG landscape, and applies that thinking to Monster’s strategic roadmap.Provides high level strategic analysis and consultation to our overall enterprise eCommerce performance, category trends and customer insights.Continuously re-evaluates the activities, resources and capabilities “ARC” required for fostering and enabling a winning cross-functional eCommerce team.Leads, educates and coaches a broad team of leaders and support staff through the implementation of new strategies and programs developed to drive Monster’s overall online-to-offline success.Works to align Sales & Marketing leadership around a shared vision, shared goals and shared digital resources to drive Monster’s eCommerce success.Oversees overall reporting and root cause analysis related to digital retail KPIs, working with a vast group of analysts, while sharing accountability with each individual retail team.Strategic Counsel:Develops an understanding of Monster’s position within our top 10 omnichannel accounts, particularly all aspects of ecommerce sales, marketing and category management, demonstrating the ability to both set the agenda, then lead and manage the team through digital business challenges.Co-leads the digital version of the Joint Business Planning process with the MEC Team and Customer, that includes strategic plans designed to develop organic growth, innovation to drive sales and share growth, customer marketing to support business plans, and managing budgets to maximize revenue.Develops and maintains good business relations between MEC, assigned accounts, as well as their respective retail media networks.Achieves desired sales goals by collaborating and maintaining consistent business routines with sales leaders, shopper marketing leaders, digital marketing leaders to continuously calibrate our activities.Digital Retail Operations:Aligns and drives strategic action amongst the broad Digital Retail teammates, including Shopper and Digital Marketing, with inputs from RGM, Category, Business Development, etc to ensure that overall eCommerce goals are met/exceeded.Collaborates with Category Management and Business Development teammates to structure and align data via dashboards to both identify the “digital job to be done” as well as audit the results of annual and short term strategic moves, thus democratizing the data for the broader team.Guides advanced data needs for digital business and ensures reporting / analytic infrastructure in place.Tracks, reviews, and measures all relevant data to assess assigned retailer and channel business to convert insights/data into sales solutions that deliver results.Demonstrates a passion for and understanding of best practices, trends and technology affecting the eCommerce business, CPG industry, and marketplace.Position Requirements:Eight+ years of sales and/or ecommerce experience within beverage and/or CPG sales environment (B&M, eCommerce or preferably both).Demonstrated track record of eCommerce sales success, in conjunction with B&M sales goals OR robust performance marketing plans involving $20M+ investments.Ability to forecast the long-term business and financial implications of decisions made.Ability to align and understand vast amounts of disparate data sources including retail sales data, digital marketing data, category insights (Nielsen, IRI) as well as digital shelf data that leads to greater understanding of potential digital levers (NielsenIQ, Profitero, Stackline, etc).Must demonstrate Search Marketing understanding and experience, including both SEM/SEO (paid and organic) tactics to drive retail success and revenue growth.Must have experience with eCommerce marketing, to a degree that they can provide examples of segmentation tests performed to drive increased immediate sales.Bachelor’s Degree, preferably in Business, Marketing or Finance.Demonstration of continuous learning, through online certifications, accreditations or classes.Ability to establish good relationships and credibility with customers at all levels.Must demonstrate the ability to synthesize data to accurately assess situations and find actionable solutions.Proficiency in PowerPoint, Excel, Outlook, and other technical skills that are required.Proficiency in data tools that measure and track business performance.Proficiency in data analysis, forecasting, business analytics, and financial analysis.Willing to travel as necessary, roughly 10%-15% monthly.Pay Range : $101,250 - $135,000Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
#J-18808-Ljbffr