Sales Director

Help enrich the lives of seniors by becoming part of the Sonida Senior Living team at Courtyards at Lake Granbury! Courtyards at Lake Granbury is an Assisted Living and Memory Care community conveniently located in Granbury, Texas. We are looking for a responsible and organized individual to join our team as the Sales Director. We are passionate about making a positive impact on the lives of those we care for. About this Position: Meets with prospective Residents, and their families, both in their homes or other scheduled meeting sites, including in the respective Community. Purpose of these meetings is to offer helpful, smart solutions by asking insightful questions and demonstrating active listening. Present the services, the Community offers to match the needs of the prospective Resident. Such meetings are conducted on an ongoing basis throughout the year at the convenience of the prospective Resident. Works to provide the sales activities and results necessary to achieve and exceed the Community’s sales and move-in goals to continuously maximize occupancy. Also conducts marketing outreach into the community served on a continuing basis. All marketing and sales discussions must be presented truthfully and are expected to be consistent with the services the Community provides to the Resident. Promotes & embodies the Company’s mission statement. Responsibilities: Supports Executive Director to increase occupancy, meet budgeted occupancy and revenue, and maintain a waiting list for available apartments. Achieves Community sales objectives and move-in goals as identified by the Executive Director and the Regional Director of Sales. Achieves annual budgeted census and per diem targets. Develops and implements marketing plans for the Community. This detailed plan must be refined quarterly for review by the Regional Director of Sales/Marketing. Develops tactics and timelines to meet sales objectives. Develops and implements special events and activities in the Community for increasing leads of prospective Residents. Identifies key referral sources to determine what services are currently being used; how many referrals they have made and provide networking events involving the referral sources. Implements a pre-plan call list for all referral sources to help focus where referrals are available. Monitors progress and adjusts the sales plan implementation on an ongoing basis. Develops strong relationships with referral sources to increase inquiries and partnership opportunities. Manages and maintains CRM on a daily basis to reflect current documentation and next steps for each prospect and professional referral sources. Schedules sales appointments, both inside and away from the Community and structures their work schedule to maximize efficiency and meet the needs of the prospective residents. Responds to requests for information and brochures in a timely manner and according to the performance standards outlined by your Regional Director of Sales and detailed in Sonida Senior Living sales training and standard operating procedures. Ability to show the skill of asking thought-provoking questions and elicit introspection when meeting with prospects and their family. Interacts with other Community Team Members by developing and maintaining rapport, demonstrating interpersonal sensitivity toward others. Works with the Executive Director and other Department Managers to establish exchange of information on sales issues that impact other departments. Provides schedule of move-ins upon confirmation. Provides Community Team Members selling skill prospective Residents’ service training to achieve and surpass benchmarks set for a work plan, early move-ins and maintenance of high occupancy throughout the Community. Identifies the key decision-makers and communicates with and involves all individuals involved in making the decision with the prospective resident. Pre-qualifies prospective Residents. Advises solutions that match prospective Residents’ needs, overcoming objections by demonstrating benefits to prospective Residents, and negotiating a mutually beneficial outcome. Works with appropriate Community Managers to finalize residency contracts, so that sales efforts expended are in proportion to their urgency and appropriateness for the Community. Ensures a smooth transition for the Residents from the sales process through the move-in process. Works with other Community Managers and Community Team Members to ensure new Residents are oriented to the Community Managers, Community Team Members and to the Community services and programs. Acts as a liaison between community resources and the Executive Director. Assists the Executive Director/Regional Director of Marketing/Sales and the Regional Manager in the formulation of the annual advertising/marketing/sales budget. Is accountable to maintain projected budget. Explicitly and directly asks Residents for referrals to friends and family members whom they believe may also have an interest in our services. Establishes a work schedule that is most responsive to the prospective Residents in the Community’s market. This will most likely include regularly working some evenings and weekends. Keeps updated about relevant operational, competitive analysis data, and company information, in order to respond effectively to lead inquiries. Observes all work, safety and administrative policy training in performing all job assignments. Attends in-service training as required. Reports all suspicions of abuse, neglect and/or financial exploitations of a Resident immediately to the supervisor, as described in the Company’s policy and procedures on reporting. Education and Experience: A minimum of three to five years of sales experience with a record of consistently meeting or exceeding sales performance goals. High school diploma required. College credits or degree preferred or satisfy state experience requirements.

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