Director of Sales

NorthPointe Hospitality offers a full package of benefits including 401k with a fully vested employer match, Health, Vision, Dental, and PTO. NorthPointe Hospitality also offers a Daily Pay Option. Employees will be able to make secure, instant transfers of earned wages for a fee, before payday, whenever and wherever they need to, 24/7/365. POSITION SUMMARY: To oversee and manage sales staff and reservations to ensure maximum revenue, promotional coverage, and marketing opportunities are achieved. The DOSM should work closely with revenue management and marketing functions to develop strategies to maximize REVPAR and grow market share. SALES DIRECTOR DUTIES AND RESPONSIBILITIES: Maintain and promote a team work environment with effective and clear communication amongst co-workers. Ensure best client service is being made available through communication amongst the team, cross training within the department, and appropriate office coverage. Work with sales managers to ensure understanding of sales strategy and effective implementation of this strategy for the segment. Work with management team to create and implement a sales plan addressing revenue, customers, and the market for the segment led by the DOS. Set an example through a professional, friendly attitude towards clients and co-workers, timely response to clients and co-workers needs, and observance of sales office standards. Ensure hotel meets or exceeds budgeted goals. Follow and track company cross-sell procedures. Utilize company profile database to determine geographic areas for travel agent calls while maintaining top and existing travel agent accounts. Organize travel agent month and travel agent appreciation rates for slow months. Assist with the development and implementation of promotions, both internal and external. Create a focus on attracting new business. Attend and contribute to the monthly sales strategy meeting. Update and own the sales strategy & sales plan with the General Manager. Review and approve any special corporate negotiated rates by signing the CVGR (Company Volume Guaranteed Rate) contract. Provide positive and aggressive leadership to ensure maximum revenue potential (e.g., sets example with personal booking goals). Lead on-property sales functions to build long-term, value-based customer relationships that enable achievement of hotel sales objectives. Recommend monthly room nights target goals for sales team members. Participate in sales calls with members of the sales team to acquire new business and/or close on business. Develop and send informative press releases to targeted lists highlighting all activities and promotions. Maintain and expand corporate incentive program via direct mail, personal visits, etc. Oversee and ensure the updating of rates, promotions on hotel website, OTAs (Online Travel Agents), GDS, etc. without any rate parity. Responsible for the training of sales managers and staff. Follow and promote hotel standards with guests and co-workers. Evaluate and drive the hotel’s participation in the various sales channels, Market Sales, Event Booking Centers, electronic lead channels, etc. Monitor all day-to-day activities of direct reports. Execute and support the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence). PREREQUISITES: High degree of commercial awareness and ability to understand links between sales and profit with excellent sales and negotiation skills. Good business sense and the ability to motivate and lead a team. EDUCATION: 3-year degree in Business Administration, Marketing, Hotel and Restaurant Management, or MBA. EXPERIENCE: 5 to 6 years’ experience in the sales and marketing or related professional area, with a minimum of three years’ experience in a senior sales role. We are a team of caring, entrepreneurial, resilient hoteliers passionate about extraordinary guest service, committed to profitability, and dedicated to the long-term growth and development of our associates.

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