Method Recruiting
Senior Growth Marketing Manager - Brand
Method Recruiting, Palo Alto, California, United States, 94306
Senior Growth Marketing Manager - Hybrid (San Francisco)
About us Our client is a multi-disciplinary AI studio creating a personal AI for everyone. Our first AI product is for personal intelligence. About the Role We're looking for a Growth Marketing IC that has experience driving growth of a consumer technology product across multiple paid/digital channels and strategies. Own the growth and performance marketing strategies and execution. Work closely with the team to drive new user acquisition and user retention across paid and organic channels. Define user acquisition and user retention strategies, define success KPIs, and oversee their implementation working with internal and external resources. Develop and execute multi-channel marketing campaigns to drive demand and adoption of our product including experiments and A/B tests. Measure and analyze the effectiveness of marketing campaigns, and make data-driven decisions to optimize performance. Constantly test, measure and iterate as we continue to grow, and provide insights to inform product roadmap. Collaborate with data scientists, product managers and other cross functional partners. Requirements 5+ years of industry experience working at a B2C technology company. Has successfully grown consumer technology products on web and mobile. Can speak to organic and paid growth strategies and execution, including Ads, Search engine and App Store optimization, Viral Growth etc. Excellent communication skills and ability to pivot, work in a start-up environment and internalize feedback. Strong analytical and creative problem solving skills. Experience with conversational AI, messaging or natural language processing technologies is a plus.
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About us Our client is a multi-disciplinary AI studio creating a personal AI for everyone. Our first AI product is for personal intelligence. About the Role We're looking for a Growth Marketing IC that has experience driving growth of a consumer technology product across multiple paid/digital channels and strategies. Own the growth and performance marketing strategies and execution. Work closely with the team to drive new user acquisition and user retention across paid and organic channels. Define user acquisition and user retention strategies, define success KPIs, and oversee their implementation working with internal and external resources. Develop and execute multi-channel marketing campaigns to drive demand and adoption of our product including experiments and A/B tests. Measure and analyze the effectiveness of marketing campaigns, and make data-driven decisions to optimize performance. Constantly test, measure and iterate as we continue to grow, and provide insights to inform product roadmap. Collaborate with data scientists, product managers and other cross functional partners. Requirements 5+ years of industry experience working at a B2C technology company. Has successfully grown consumer technology products on web and mobile. Can speak to organic and paid growth strategies and execution, including Ads, Search engine and App Store optimization, Viral Growth etc. Excellent communication skills and ability to pivot, work in a start-up environment and internalize feedback. Strong analytical and creative problem solving skills. Experience with conversational AI, messaging or natural language processing technologies is a plus.
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