Elastic
Sr. Manager, Content Marketing - Product Marketing at Elastic in...
Elastic, Mountain View, California, us, 94039
Sr. Manager, Content Marketing - Product Marketing at Elastic
We're looking to add a new node to the Product Marketing cluster, focusing on content marketing for the core Elastic Stack (Elasticsearch and Kibana), the platform that underpins everything we do at Elastic. We're building digital content for our customers and users, and are looking for an experienced content marketer who can help define and complete a strategy around outstanding content. In this role, you will be a senior contributor on the product marketing team, working closely with product marketing, demand generation, and sales to deliver compelling digital content across a variety of formats (whitepapers, eBooks, blogs, and more) that drives engagement and demand generation. You will need to be a master storyteller, a strong writer, and a collaborative teammate that can partner with product marketers and help translate technical products into compelling content driven by business value. This role will be distributed/remote.
Responsibilities:
Act as the lead content marketer for the Elastic Stack with our marketing collaborators, and take ownership of the strategy to position Elastic Stack as a differentiator in the market. Craft compelling content across a variety of formats that drives audience engagement. Serve as an editor and reviewer of content built by others on the marketing team, from product marketing to demand generation, events, and thought leadership, to drive consistency, alignment to key messaging themes, and proper use of the Elastic style guide. Contribute to the planning and execution of global integrated campaigns with the campaigns team. Create regular reports on content and help drive a feedback loop on how to continuously improve our impact and execution, including presenting to executive stakeholders. Who you are:
You are an experienced content marketer for technical products. You understand the core principles of good web content and what factors play a role in achieving engagement and demand generation. You are an excellent communicator across various forms, including email. You drive execution, celebrate successes, and continuously learn from mistakes. You take initiative without being asked and help define your own career path. You are obsessed with innovation, especially in how we reach our target audience through different channels. You work collaboratively with a positive and can-do approach to opportunities and challenges to get the right things done quickly. In addition, you have:
Bachelor's degree in a Marketing, Communications, Journalism or a related degree and/or relevant work experience. 5 years of experience in content marketing or related domains. Excellent organization and attention to detail. Excellent spoken and written communication skills. Experience editing and improving on content authored by others. Experience generating compelling customer-facing and sales-facing assets. Comfort working with a highly distributed team. Although not required, you may have:
Experience with open source software and/or commercial open source companies. Experience engaging in cloud services, partnering with and coexisting with public cloud providers like Amazon Web Services, Microsoft Azure, or Google Cloud. Additional Information - We Take Care of Our People
As a distributed company, diversity drives our identity. Whether you're looking to launch a new career or grow an existing one, Elastic is the type of company where you can balance great work with great life. Your age is only a number. It doesn't matter if you're just out of college or your children are; we need you for what you can do. We strive to have parity of benefits across regions and while regulations differ from place to place, we believe taking care of our people is the right thing to do. Competitive pay based on the work you do here and not your previous salary. Health coverage for you and your family in many locations. Ability to craft your calendar with flexible locations and schedules for many roles. Generous number of vacation days each year. Double your charitable giving - We match up to $1500 (or local currency equivalent). Up to 40 hours each year to use toward volunteer projects you love. Embracing parenthood with minimum of 16 weeks of parental leave. The typical starting Total Cash Compensation range for new hires in this role is between $124,400 and $171,100, which consists of a Base Salary or a Base Salary plus a Target Commission, depending on the specific role. The Base Salary offered may vary depending on factors including skills and experience. Salary Range:
$100K -- $200K Minimum Qualification:
Brand Marketing & Management, Editorial & Content Management Company information At Elastic, we help organizations, their employees, and their customers accelerate the results that matter. With solutions in Enterprise Search, Observability, and Security, we help enhance customer and employee search experiences, keep mission-critical applications running smoothly, and protect against cyber threats. Delivered wherever data lives, in one cloud, across many clouds, or on-prem, Elastic enables more than 50% of the Fortune 500, and 17,000+ customers including Netflix, Uber, Slack, and Microsoft, to achieve new levels of success at scale and on a single platform. Learn more at elastic.co. Company Specialties: Big Data, AWS, Kibana, Observability, APM, Search, Distributed, Lucene, Database, Open Source, Cloud, SIEM, Security, Logging, Analytics, Elasticsearch, App Search, Site Search, Enterprise Search, and ELK
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Act as the lead content marketer for the Elastic Stack with our marketing collaborators, and take ownership of the strategy to position Elastic Stack as a differentiator in the market. Craft compelling content across a variety of formats that drives audience engagement. Serve as an editor and reviewer of content built by others on the marketing team, from product marketing to demand generation, events, and thought leadership, to drive consistency, alignment to key messaging themes, and proper use of the Elastic style guide. Contribute to the planning and execution of global integrated campaigns with the campaigns team. Create regular reports on content and help drive a feedback loop on how to continuously improve our impact and execution, including presenting to executive stakeholders. Who you are:
You are an experienced content marketer for technical products. You understand the core principles of good web content and what factors play a role in achieving engagement and demand generation. You are an excellent communicator across various forms, including email. You drive execution, celebrate successes, and continuously learn from mistakes. You take initiative without being asked and help define your own career path. You are obsessed with innovation, especially in how we reach our target audience through different channels. You work collaboratively with a positive and can-do approach to opportunities and challenges to get the right things done quickly. In addition, you have:
Bachelor's degree in a Marketing, Communications, Journalism or a related degree and/or relevant work experience. 5 years of experience in content marketing or related domains. Excellent organization and attention to detail. Excellent spoken and written communication skills. Experience editing and improving on content authored by others. Experience generating compelling customer-facing and sales-facing assets. Comfort working with a highly distributed team. Although not required, you may have:
Experience with open source software and/or commercial open source companies. Experience engaging in cloud services, partnering with and coexisting with public cloud providers like Amazon Web Services, Microsoft Azure, or Google Cloud. Additional Information - We Take Care of Our People
As a distributed company, diversity drives our identity. Whether you're looking to launch a new career or grow an existing one, Elastic is the type of company where you can balance great work with great life. Your age is only a number. It doesn't matter if you're just out of college or your children are; we need you for what you can do. We strive to have parity of benefits across regions and while regulations differ from place to place, we believe taking care of our people is the right thing to do. Competitive pay based on the work you do here and not your previous salary. Health coverage for you and your family in many locations. Ability to craft your calendar with flexible locations and schedules for many roles. Generous number of vacation days each year. Double your charitable giving - We match up to $1500 (or local currency equivalent). Up to 40 hours each year to use toward volunteer projects you love. Embracing parenthood with minimum of 16 weeks of parental leave. The typical starting Total Cash Compensation range for new hires in this role is between $124,400 and $171,100, which consists of a Base Salary or a Base Salary plus a Target Commission, depending on the specific role. The Base Salary offered may vary depending on factors including skills and experience. Salary Range:
$100K -- $200K Minimum Qualification:
Brand Marketing & Management, Editorial & Content Management Company information At Elastic, we help organizations, their employees, and their customers accelerate the results that matter. With solutions in Enterprise Search, Observability, and Security, we help enhance customer and employee search experiences, keep mission-critical applications running smoothly, and protect against cyber threats. Delivered wherever data lives, in one cloud, across many clouds, or on-prem, Elastic enables more than 50% of the Fortune 500, and 17,000+ customers including Netflix, Uber, Slack, and Microsoft, to achieve new levels of success at scale and on a single platform. Learn more at elastic.co. Company Specialties: Big Data, AWS, Kibana, Observability, APM, Search, Distributed, Lucene, Database, Open Source, Cloud, SIEM, Security, Logging, Analytics, Elasticsearch, App Search, Site Search, Enterprise Search, and ELK
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