Snowflake
Senior Product Marketing Manager - Healthcare & Life Sciences
Snowflake, San Mateo, California, United States, 94409
Build the future of the AI Data Cloud. Join the Snowflake team.At Snowflake, we're redefining what's possible with data and AI. From our inception, we've been driven by a singular mission: to build a cloud data platform that empowers every user with accessibility, affordability, and unmatched performance. With our unique architecture designed for the cloud from the ground up, Snowflake seamlessly blends the power of core data warehousing, native AI capabilities, privacy-preserving collaboration and the flexibility of the cloud—all at a fraction of the cost of traditional solutions.As the Senior Product Marketing Manager for Healthcare & Life Sciences (HCLS), you will be the strategic marketing lead driving positioning, messaging, marketing strategy, and growth initiatives for Snowflake's offerings in this industry. You'll be responsible for crafting and communicating compelling stories and driving innovative programs that illustrate how Snowflake's AI Data Cloud empowers healthcare providers, payers, life sciences organizations, and the broader healthcare ecosystem to solve their most critical business challenges.AS A SENIOR PRODUCT MARKETING MANAGER YOU WILL:
Lead planning, objectives, and alignment across cross-functional teams to ensure cohesive execution of marketing strategies and initiatives that drive industry growth.Develop and execute go-to-market strategies tailored to the healthcare and life sciences industry, including positioning, messaging, and differentiation strategies that align with market needs.Create compelling and differentiated messaging, value propositions, thought leadership content, sales assets, customer stories, and industry-specific collateral to be used by Snowflake marketing and sales teams, as well as partner teams.Work closely with the sales organization to drive use case implementation and product adoption through sales plays and enablement materials that empower sales teams to effectively engage and win in the market.Collaborate with cross-functional teams, including go-to-market strategy teams, sales, demand generation, field marketing, ABM, content, and partner marketing, to align product marketing strategies and drive awareness and adoption within HCLS.Establish Snowflake as a trusted thought leader in healthcare and life sciences data transformation through industry events, webinars, blogs, and customer advocacy initiatives.Execute and be accountable for the success of go-to-market campaigns.Leverage data to identify opportunities, guide decisions, and measure performance of go-to-market activities.Engage with customers, partners, and sales teams to gather insights and amplify Snowflake's value proposition and messaging in the industry vertical.OUR IDEAL CANDIDATE WILL HAVE:
6+ years of experience in healthcare and/or life sciences product marketing or related experience; knowledge of payer, provider, or life sciences verticals is highly preferred.Proven ability to create strategic marketing plans, including go-to-market strategies, positioning, and messaging tailored to complex, highly regulated industries.Exceptional written communication skills and ability to synthesize complex information into clear and concise presentations and plans that resonate with executive-level audiences and technical audiences.Strong leadership capabilities with experience in guiding cross-functional teams, influencing stakeholders, and driving projects to successful completion in a collaborative manner.Ability to think big and re-imagine how Snowflake can deliver value to customers in collaboration with our partner ecosystem.Passion for understanding customer needs and the ability to translate those needs into impactful marketing programs and initiatives.BA/BS, MBA preferred.Every Snowflake employee is expected to follow the company's confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company's data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential.The following represents the expected range of compensation for this role:The estimated base salary range for this role is $155,000 - $216,300.Additionally, this role is eligible to participate in Snowflake's bonus and equity plan.The successful candidate's starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible for a competitive benefits package that includes: medical, dental, vision, life, and disability insurance; 401(k) retirement plan; flexible spending & health savings account; at least 12 paid holidays; paid time off; parental leave; employee assistance program; and other company benefits.Snowflake is growing fast, and we're scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.How do you want to make your impact?
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Lead planning, objectives, and alignment across cross-functional teams to ensure cohesive execution of marketing strategies and initiatives that drive industry growth.Develop and execute go-to-market strategies tailored to the healthcare and life sciences industry, including positioning, messaging, and differentiation strategies that align with market needs.Create compelling and differentiated messaging, value propositions, thought leadership content, sales assets, customer stories, and industry-specific collateral to be used by Snowflake marketing and sales teams, as well as partner teams.Work closely with the sales organization to drive use case implementation and product adoption through sales plays and enablement materials that empower sales teams to effectively engage and win in the market.Collaborate with cross-functional teams, including go-to-market strategy teams, sales, demand generation, field marketing, ABM, content, and partner marketing, to align product marketing strategies and drive awareness and adoption within HCLS.Establish Snowflake as a trusted thought leader in healthcare and life sciences data transformation through industry events, webinars, blogs, and customer advocacy initiatives.Execute and be accountable for the success of go-to-market campaigns.Leverage data to identify opportunities, guide decisions, and measure performance of go-to-market activities.Engage with customers, partners, and sales teams to gather insights and amplify Snowflake's value proposition and messaging in the industry vertical.OUR IDEAL CANDIDATE WILL HAVE:
6+ years of experience in healthcare and/or life sciences product marketing or related experience; knowledge of payer, provider, or life sciences verticals is highly preferred.Proven ability to create strategic marketing plans, including go-to-market strategies, positioning, and messaging tailored to complex, highly regulated industries.Exceptional written communication skills and ability to synthesize complex information into clear and concise presentations and plans that resonate with executive-level audiences and technical audiences.Strong leadership capabilities with experience in guiding cross-functional teams, influencing stakeholders, and driving projects to successful completion in a collaborative manner.Ability to think big and re-imagine how Snowflake can deliver value to customers in collaboration with our partner ecosystem.Passion for understanding customer needs and the ability to translate those needs into impactful marketing programs and initiatives.BA/BS, MBA preferred.Every Snowflake employee is expected to follow the company's confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company's data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential.The following represents the expected range of compensation for this role:The estimated base salary range for this role is $155,000 - $216,300.Additionally, this role is eligible to participate in Snowflake's bonus and equity plan.The successful candidate's starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible for a competitive benefits package that includes: medical, dental, vision, life, and disability insurance; 401(k) retirement plan; flexible spending & health savings account; at least 12 paid holidays; paid time off; parental leave; employee assistance program; and other company benefits.Snowflake is growing fast, and we're scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.How do you want to make your impact?
#J-18808-Ljbffr