Warner Music Group
Vice President, Ad Sync
Warner Music Group, Atlantic, Iowa, United States, 50022
At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:Curiosity
: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.
Collaboration
: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.
Commitment
: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.
We remain committed to Diversity, Equity, and Inclusion. We know it fosters a culture where you can truly belong, contribute, and grow. We encourage applications from people of any age, gender identity, sex or sexual orientation, race, ethnicity, religion or belief, disability, and any other protected characteristic or identity.Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.Job Title: VP, Ad SyncA little bit about our team:The synchronization team is directly responsible for connecting our songwriters to creative music users in film, TV, advertising, video games, and merchandising. We look for innovative ways to pair songs with content that influences culture on a global level and enriches the lives of music lovers everywhere. To accomplish this, we work directly with our writers to better understand their goals and ambitions, and we customize our services and marketing approach accordingly. We're always looking for unique and interesting new ways to promote the extraordinary breadth & diversity of our catalogs.Your role:The Vice President will lead our advertising sync team, overseeing the team and driving strategic initiatives to increase sync opportunities. This role is responsible for developing and executing a comprehensive sync strategy that aligns with company goals and maximizes revenue. The VP will cultivate and expand relationships with key clients in the advertising industry.Here you’ll get to:Lead, mentor, and develop a high-performing team of sync professionals, fostering a collaborative and innovative environment.
Conduct thorough business analysis using external market research and internal financial/licensing data.
Liaise with A&R and Creative Services teams, songwriters, managers, and estates to develop a thorough understanding of their repertoire and their creative/financial goals.
Understand key brand/ad clients' creative, administrative, and budgetary needs, of our songwriters' goals and business strategy, and how they intersect.
Create a comprehensive Annual Sales strategy with trackable quarterly milestones, and implement in both the Brand Marketing and Advertising sectors.
Cultivate and maintain key relationships with ad agencies, brand marketing executives, and independent creative supervisors in order to create the most meaningful opportunities for our songwriters and songs.
Craft marketing plans for specific focus catalogs as dictated by upper management.
Know the Warner Chappell song catalogs and keep current with all new signings, songs, and songwriter marketing plans.
Oversee digital marketing campaigns tailored to the creative needs of our music user clients in advertising, branding, and promotion. Refine and perfect campaigns based on market feedback.
Connect key brand/ad clients with songwriters, management, and estates to deepen the strategic relationship between songs, writers, and branded content.
About you:A minimum of seven (7) years' experience as a business development executive & sales team leader in the advertising/brand sector or as a sync leader at a music publishing company.
Prior experience leading and managing a team.
Thorough understanding of, and passion for, all genres and eras of popular music and demonstrable knowledge of the creative intersection of music and advertising.
Demonstrably thorough knowledge of pricing models, terms of use, business practices, rules, and regulations in music licensing for song copyrights and master recordings.
A high degree of self-motivation and responsibility for/ownership of tasks, with the ability to handle high volume of creative project work with accurate and timely execution, plus proven ability to create sales reports, forecasting, and regular presentations to executives.
Exceptional proficiency in Microsoft Office (or similar) software (Excel, PowerPoint, etc.) and a thorough understanding of digital marketing tools and data (Mailchimp, Constant Contact, etc.).
Excellent professional communication skills and etiquette, both written and verbal.
We’d love it if you also had:MBA in Marketing preferred but not required.About us:At Warner Chappell Music (WCM), we shape the culture of songwriting and champion songs that resonate for generations by creating transformational opportunities for songwriters everywhere. Our people and culture are at the epicenter of our company, and we are looking for team members who share our service-oriented mindset and have a passion for looking after our songwriters.As the global music publishing arm of Warner Music Group (WMG), we’re a collective band of music lovers, innovative connectors, and relentless supporters of our songwriters and catalog of iconic works. We lead with curiosity, collaborate across departments, borders, languages, and genres, and we’re committed to delivering on the promises we make to each other and to our songwriters.As the home to various premier recording labels, Warner Music Group champions emerging artists and global superstars alike. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX.Together, we are Warner Music Group: Independent Minds. Major Sound.Love this job and want to apply?Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.Thanks for your interest in working for WMG. We love it here, and think you will, too.Salary Range: $150,000-$175,000/year. Salary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religious creed, color, age, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, marital status, medical condition as defined by state law (genetic characteristics or cancer), physical or mental disability, military service or veteran status, pregnancy, childbirth and related medical conditions, genetic information or any other characteristic protected by applicable federal, state or local law.Copyright 2023 Warner Music Inc.
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: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.
Collaboration
: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.
Commitment
: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.
We remain committed to Diversity, Equity, and Inclusion. We know it fosters a culture where you can truly belong, contribute, and grow. We encourage applications from people of any age, gender identity, sex or sexual orientation, race, ethnicity, religion or belief, disability, and any other protected characteristic or identity.Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.Job Title: VP, Ad SyncA little bit about our team:The synchronization team is directly responsible for connecting our songwriters to creative music users in film, TV, advertising, video games, and merchandising. We look for innovative ways to pair songs with content that influences culture on a global level and enriches the lives of music lovers everywhere. To accomplish this, we work directly with our writers to better understand their goals and ambitions, and we customize our services and marketing approach accordingly. We're always looking for unique and interesting new ways to promote the extraordinary breadth & diversity of our catalogs.Your role:The Vice President will lead our advertising sync team, overseeing the team and driving strategic initiatives to increase sync opportunities. This role is responsible for developing and executing a comprehensive sync strategy that aligns with company goals and maximizes revenue. The VP will cultivate and expand relationships with key clients in the advertising industry.Here you’ll get to:Lead, mentor, and develop a high-performing team of sync professionals, fostering a collaborative and innovative environment.
Conduct thorough business analysis using external market research and internal financial/licensing data.
Liaise with A&R and Creative Services teams, songwriters, managers, and estates to develop a thorough understanding of their repertoire and their creative/financial goals.
Understand key brand/ad clients' creative, administrative, and budgetary needs, of our songwriters' goals and business strategy, and how they intersect.
Create a comprehensive Annual Sales strategy with trackable quarterly milestones, and implement in both the Brand Marketing and Advertising sectors.
Cultivate and maintain key relationships with ad agencies, brand marketing executives, and independent creative supervisors in order to create the most meaningful opportunities for our songwriters and songs.
Craft marketing plans for specific focus catalogs as dictated by upper management.
Know the Warner Chappell song catalogs and keep current with all new signings, songs, and songwriter marketing plans.
Oversee digital marketing campaigns tailored to the creative needs of our music user clients in advertising, branding, and promotion. Refine and perfect campaigns based on market feedback.
Connect key brand/ad clients with songwriters, management, and estates to deepen the strategic relationship between songs, writers, and branded content.
About you:A minimum of seven (7) years' experience as a business development executive & sales team leader in the advertising/brand sector or as a sync leader at a music publishing company.
Prior experience leading and managing a team.
Thorough understanding of, and passion for, all genres and eras of popular music and demonstrable knowledge of the creative intersection of music and advertising.
Demonstrably thorough knowledge of pricing models, terms of use, business practices, rules, and regulations in music licensing for song copyrights and master recordings.
A high degree of self-motivation and responsibility for/ownership of tasks, with the ability to handle high volume of creative project work with accurate and timely execution, plus proven ability to create sales reports, forecasting, and regular presentations to executives.
Exceptional proficiency in Microsoft Office (or similar) software (Excel, PowerPoint, etc.) and a thorough understanding of digital marketing tools and data (Mailchimp, Constant Contact, etc.).
Excellent professional communication skills and etiquette, both written and verbal.
We’d love it if you also had:MBA in Marketing preferred but not required.About us:At Warner Chappell Music (WCM), we shape the culture of songwriting and champion songs that resonate for generations by creating transformational opportunities for songwriters everywhere. Our people and culture are at the epicenter of our company, and we are looking for team members who share our service-oriented mindset and have a passion for looking after our songwriters.As the global music publishing arm of Warner Music Group (WMG), we’re a collective band of music lovers, innovative connectors, and relentless supporters of our songwriters and catalog of iconic works. We lead with curiosity, collaborate across departments, borders, languages, and genres, and we’re committed to delivering on the promises we make to each other and to our songwriters.As the home to various premier recording labels, Warner Music Group champions emerging artists and global superstars alike. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX.Together, we are Warner Music Group: Independent Minds. Major Sound.Love this job and want to apply?Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.Thanks for your interest in working for WMG. We love it here, and think you will, too.Salary Range: $150,000-$175,000/year. Salary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religious creed, color, age, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, marital status, medical condition as defined by state law (genetic characteristics or cancer), physical or mental disability, military service or veteran status, pregnancy, childbirth and related medical conditions, genetic information or any other characteristic protected by applicable federal, state or local law.Copyright 2023 Warner Music Inc.
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