Category Sales Manager – Optical at Meta Platforms

Category Sales Manager – OpticalLos Angeles, CA • Burlingame, CA • New York, NY • Seattle, WA • Remote, USThe Meta Reality Labs Category Sales organization leads Go to Channel – distribution strategy and Sales performance growth & management. The Category Sales team influences the early stage of product development & capabilities required to successfully launch and grow the category within sales channels. We are seeking a highly motivated and experienced Global Category Manager specifically to grow our Optical sales capability.The successful candidate will be responsible for defining and aligning the distribution strategy for our upcoming portfolio of optical & health products in the Wearable category. The job will also require the candidate to partner cross functionally with PMM, PM, Business development, Sales channels and Sales operations to ensure we develop the right capability and channels to distribute Optical & Health wearable products. Responsibilities include:Define and drive alignment on the sales distribution strategy by analyzing existing portfolio performance, monitoring competitive activity, analyzing market trends and identifying opportunities for differentiation for the upcoming prescription & health products.Create go-to-channel (GTC) strategy to drive product sales: via conducting path to purchase analysis by understanding customer behavior, identifying key touchpoints, and optimizing the customer journey for prescription & health products.Ensure launch moment readiness by preparing sales teams, developing and executing launch plans, and ensuring all necessary resources & capabilities are in place.Align and define Lifetime Goals specifically for the health & prescription related product and its supporting budget to drive towards its goals.Establish and manage long lead partner sell-in for the Optical & Health channels by building relationships, creating joint business plans, and ensuring effective communication and collaboration.Develop and execute customer feedback management and prioritization strategies to ensure customer needs are met and feedback is incorporated into product development.Partner with the In Market Wearable sales category manager to align on goals to the sales annual plan by working closely with cross-functional teams.Partner with internal and external partners to optimize the prescription smart glasses customer experience and drive product adoption.Manage prescription data & analytics with internal and external partners, and uncover actionable insights to drive access and adoption in existing and new channels.Serve as the subject matter expert on prescription wearer and channel needs and mindsets.Minimum QualificationsBachelor’s degree in Business, Marketing, or related field.5+ years of experience in category performance management in the prescription optical industry.Experience managing launch moments with an analytical background for Prescription – Optical products.Experience with consumer research and proficiently using data and insights to inform product, Go To Market and Go to Channel strategy.Experience working with internal and external partners.Experience in conducting path to purchase, sales competitive analysis and identifying opportunities for differentiation.Experience developing sales strategies and evaluating sales opportunities that help develop and grow the category.Experience presenting, influencing and persuading stakeholders.Preferred QualificationsMaster’s Degree in Business, Marketing or related field.Experience working independently and adapting in a fast-paced, entrepreneurial, ambiguous and fluid environment.15+ years of professional experience.Experience in consumer electronics with interest in new and emerging tech.

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