AEG
Manager, Business Strategy & Analytics
AEG, Jersey City, New Jersey, United States, 07390
Manager, Business Strategy & Analytics Job Description
NJ/NY Gotham FC ("Gotham FC" or "the Club") is a National Women's Soccer League ("NWSL") team representing New Jersey and New York. The team plays at Red Bull Arena in Harrison, NJ.
The Role:
As the Manager of Business Strategy and Analytics, you will play a critical role in driving data-informed decision-making within our organization. You'll collaborate with various departments to optimize customer relationship management (CRM) and business intelligence tools to enhance sales lead generation and provide actionable insights through data segmentation and reporting.
Key Responsibilities: Develop and execute CRM strategies to enhance fan engagement, loyalty, and retention. Leverage CRM tools (e.g. HubSpot) to track fan interactions, preferences, and behavior. Work closely with the sales team to identify and qualify leads. Analyze lead data to prioritize prospects and improve conversion rates. Segment fan data based on demographics, behavior, and engagement levels. Collaborate with marketing to align lead generation efforts with overall business goals. Create targeted marketing campaigns and promotions for specific fan segments. Develop dashboards and visualizations in business intelligence tools (e.g. Tableau) to drive revenue growth and improve operational efficiency. Optimize segmentation strategies to drive ticket sales, merchandise purchases, and other revenue streams. Provide actionable insights to senior management and other stakeholders. Identify trends, opportunities, and areas for improvement based on data analysis. Deliver ad-hoc analyses and reports as needed. Qualifications:
Bachelor's degree in Business, Finance, Data Analytics, Statistics, Economics, or a related field. Minimum of 5 years of experience in business strategy, analytics, or a related field. Experience in the sports industry a plus. Proven experience in CRM strategy, sales analytics, and data segmentation. Experience working with business intelligence and data visualization tools (e.g., Tableau, Power BI). Experience working with CRM tools (Salesforce, HubSpot, etc.). Experience working in SQL and R or other statistical programming language preferred. Passion for sports and understanding of the unique dynamics of the industry. Capability & Other Characteristics:
Excellent quantitative and analytical skills. Strong presentation and communication skills, capable of explaining complex data-driven concepts to diverse audiences. High attention to detail and ability to troubleshoot data discrepancies. Ability to manage multiple projects simultaneously and meet tight deadlines. Strong interpersonal skills and ability to build relationships across all levels of the organization. Legally authorized to work in the United States.
Location:
Based at Gotham FC's business office, which is located at 15 Exchange Place Jersey City, New Jersey, on a hybrid working schedule which consists of three core in-office/in-person days (Tuesday, Wednesday, and Thursday) and two non-core days (Monday and Friday), with the option of being in the business office or remote. Ability to attend all home games and any mandatory events as well as away games, as necessary. A willingness to travel for other business-related needs, as they arise. Ability to work at the team's soccer operations office in Whippany, New Jersey, as needed. Gotham FC requires its associates to live in its market, that is, within reasonable commuting distance of Gotham FC's offices, practice facility and Red Bull Arena.
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Gotham FC is an equal opportunity employer and welcomes everyone to our team. We are committed to broadening the pool of qualified talent for consideration, including those who have been historically underrepresented. We strongly encourage people of color, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, and individuals with disabilities to apply.
Job type:
Full-time Exempt position
Salary range:
$90,000 - $110,000 annually
Benefits : Medical, Dental & Vision benefit plans available for Employee and Family, Employee funded 401(k) option
This job description is a broad summary of the essential job functions and general duties for this position, the additional job duties that may be required from time-to-time, the level of knowledge and skill typically required, and the scope of responsibility, but should not be considered an all-inclusive listing of work requirements. The person in this role may be required to and must be willing to perform other duties as assigned, to meet organizational needs. This job description may be modified from time to time, at the sole discretion of Gotham FC.
This employee must follow and enforce all policies and procedures formulated by Gotham FC and be a role model for the organization.
The existence of this job description does not modify the employee's "at-will" status. That is, unless a signed employment contract specifying a term of employment exists between Gotham FC and the employee or his/her/their representative, both Gotham FC and the employee will have the right to terminate the employment relationship at any time, with or without reason or notice, unless otherwise prohibited by law.
NJ/NY Gotham FC ("Gotham FC" or "the Club") is a National Women's Soccer League ("NWSL") team representing New Jersey and New York. The team plays at Red Bull Arena in Harrison, NJ.
The Role:
As the Manager of Business Strategy and Analytics, you will play a critical role in driving data-informed decision-making within our organization. You'll collaborate with various departments to optimize customer relationship management (CRM) and business intelligence tools to enhance sales lead generation and provide actionable insights through data segmentation and reporting.
Key Responsibilities: Develop and execute CRM strategies to enhance fan engagement, loyalty, and retention. Leverage CRM tools (e.g. HubSpot) to track fan interactions, preferences, and behavior. Work closely with the sales team to identify and qualify leads. Analyze lead data to prioritize prospects and improve conversion rates. Segment fan data based on demographics, behavior, and engagement levels. Collaborate with marketing to align lead generation efforts with overall business goals. Create targeted marketing campaigns and promotions for specific fan segments. Develop dashboards and visualizations in business intelligence tools (e.g. Tableau) to drive revenue growth and improve operational efficiency. Optimize segmentation strategies to drive ticket sales, merchandise purchases, and other revenue streams. Provide actionable insights to senior management and other stakeholders. Identify trends, opportunities, and areas for improvement based on data analysis. Deliver ad-hoc analyses and reports as needed. Qualifications:
Bachelor's degree in Business, Finance, Data Analytics, Statistics, Economics, or a related field. Minimum of 5 years of experience in business strategy, analytics, or a related field. Experience in the sports industry a plus. Proven experience in CRM strategy, sales analytics, and data segmentation. Experience working with business intelligence and data visualization tools (e.g., Tableau, Power BI). Experience working with CRM tools (Salesforce, HubSpot, etc.). Experience working in SQL and R or other statistical programming language preferred. Passion for sports and understanding of the unique dynamics of the industry. Capability & Other Characteristics:
Excellent quantitative and analytical skills. Strong presentation and communication skills, capable of explaining complex data-driven concepts to diverse audiences. High attention to detail and ability to troubleshoot data discrepancies. Ability to manage multiple projects simultaneously and meet tight deadlines. Strong interpersonal skills and ability to build relationships across all levels of the organization. Legally authorized to work in the United States.
Location:
Based at Gotham FC's business office, which is located at 15 Exchange Place Jersey City, New Jersey, on a hybrid working schedule which consists of three core in-office/in-person days (Tuesday, Wednesday, and Thursday) and two non-core days (Monday and Friday), with the option of being in the business office or remote. Ability to attend all home games and any mandatory events as well as away games, as necessary. A willingness to travel for other business-related needs, as they arise. Ability to work at the team's soccer operations office in Whippany, New Jersey, as needed. Gotham FC requires its associates to live in its market, that is, within reasonable commuting distance of Gotham FC's offices, practice facility and Red Bull Arena.
****
Gotham FC is an equal opportunity employer and welcomes everyone to our team. We are committed to broadening the pool of qualified talent for consideration, including those who have been historically underrepresented. We strongly encourage people of color, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, and individuals with disabilities to apply.
Job type:
Full-time Exempt position
Salary range:
$90,000 - $110,000 annually
Benefits : Medical, Dental & Vision benefit plans available for Employee and Family, Employee funded 401(k) option
This job description is a broad summary of the essential job functions and general duties for this position, the additional job duties that may be required from time-to-time, the level of knowledge and skill typically required, and the scope of responsibility, but should not be considered an all-inclusive listing of work requirements. The person in this role may be required to and must be willing to perform other duties as assigned, to meet organizational needs. This job description may be modified from time to time, at the sole discretion of Gotham FC.
This employee must follow and enforce all policies and procedures formulated by Gotham FC and be a role model for the organization.
The existence of this job description does not modify the employee's "at-will" status. That is, unless a signed employment contract specifying a term of employment exists between Gotham FC and the employee or his/her/their representative, both Gotham FC and the employee will have the right to terminate the employment relationship at any time, with or without reason or notice, unless otherwise prohibited by law.