AEG
Director of Marketing | Moody Center
AEG, Austin, Texas, us, 78716
In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen.
Overview
Responsible for day-to-day oversight of all event-related marketing, promotions, and advertising functions designed to sell tickets to Moody Center non-team events. The position will also be involved in the venue's social media, database, and digital marketing strategies. In addition, the position will actively participate in venue branding, community relations and publicity efforts in conjunction with other members of the marketing, sales, ticket and arena programming team.
This role will pay a salary of $100,000 - $115,000 + bonus.
For FT roles: Benefits: Health, Dental and Vision insurance, 401(k) savings plan, 401(k) matching, and paid time off (vacation days, sick days, and 12 holidays)
This position will remain open until December 31, 2024.
Responsibilities Plan and execute effective marketing campaigns specific to each family show, concert, or event to maximize attendance and ticket revenue. This includes but is not limited to media planning-negotiating-buying, promotion implementation, publicity, database/ email marketing, social media strategy, trade media allocation, digital marketing, campaign budgeting and settlement preparation. Effectively lead and manage full-time Marketing team members. Provide leadership to team including; developing, motivating, mentoring, managing performance, etc. Monitor ticket sales, analytics and other touchpoints to regularly adjust marketing strategies in response to real-time data. Work in conjunction with other members of Moody Center marketing team to effectively communicate and promote events through venue assets, event sponsorships, promotional partnerships, community efforts, media partners, trade partnerships and group marketing campaigns on a show-by-show basis. Initiate, develop and maintain relationships with national and local promoters, record labels, touring personnel, and media partners. Organize and communicate event marketing efforts and initiatives including but not limited to: marketing material (admats, digital assets, etc.) distribution, PR and media needs, and ticketing promotions. Work closely with arena programming department on industry relationship building, client sales and marketing materials and event marketing research. Manage campaigns and projects via project management platform. Oversee venue marketing expenses. Manage digital marketing team members responsible for: email marketing, managing email acquisition campaign, email design, campaign performance and optimization and ensure all industry policies and best practices are followed. Manage digital marketing team members responsible for: social media initiatives, content creation and strategy on all social media platforms as well as posting show announcements, presales and on-sales in a timely manner. Assist with the creation, management and activation of venue branding, marketing and communication initiatives including but not limited to departmental budgeting, annual marketing plan creation, community relations programming and internal/external venue publicity efforts. Serve as on-site marketing department representative for designated events (e.g. duties may include media escorting, sponsor and/or promotional partner implementation, media partner implementation, etc.). Other duties as assigned by management. Qualifications
Bachelor's degree in an accredited university in: Sales, Marketing, Business Administration or Related Field, or equivalent work experience. 7+ years of related work experience in a marketing role; minimum of 4+ years' experience working in an arena or major concert venue. Experience effectively managing and leading a team to drive results and create team cohesion. Ability to creatively solve problems. Must have analytical skills and continual attention to marketing efforts that drive attention, engagement, and revenue. Must have meticulous attention to detail. Ability to effectively collaborate with departments across the organization including: Premium, Partnerships, Programming, Branding, Ticketing, etc. Must be adaptable with the ability to work under pressure to meet tight deadlines. Strong verbal and written communication skills, with an expert ability to present and communicate new ideas and concepts, edit and proofread marketing material. Extremely organized and detail oriented, resourceful, quick learner and able to handle multiple projects simultaneously. Must have creative abilities and ability to ideate and execute on unique marketing opportunities. A high degree of personal integrity and consistently put the interests of the organization first. Experience with large-scale events in a concert setting of a similar size (15,000 seats) is highly desirable. Experience with: Adobe Photoshop, Illustrator, Salesforce, Asana, TM1, is preferred. Working Conditions:
Minimal Travel (
Must be able to work a flexible schedule inclusive of weekends, mornings, nights and holidays required. Frequent bending, lifting 15-20 pounds, sitting, exposure to multiple external elements, extensive walking through the building including inclines and stairs.
Overview
Responsible for day-to-day oversight of all event-related marketing, promotions, and advertising functions designed to sell tickets to Moody Center non-team events. The position will also be involved in the venue's social media, database, and digital marketing strategies. In addition, the position will actively participate in venue branding, community relations and publicity efforts in conjunction with other members of the marketing, sales, ticket and arena programming team.
This role will pay a salary of $100,000 - $115,000 + bonus.
For FT roles: Benefits: Health, Dental and Vision insurance, 401(k) savings plan, 401(k) matching, and paid time off (vacation days, sick days, and 12 holidays)
This position will remain open until December 31, 2024.
Responsibilities Plan and execute effective marketing campaigns specific to each family show, concert, or event to maximize attendance and ticket revenue. This includes but is not limited to media planning-negotiating-buying, promotion implementation, publicity, database/ email marketing, social media strategy, trade media allocation, digital marketing, campaign budgeting and settlement preparation. Effectively lead and manage full-time Marketing team members. Provide leadership to team including; developing, motivating, mentoring, managing performance, etc. Monitor ticket sales, analytics and other touchpoints to regularly adjust marketing strategies in response to real-time data. Work in conjunction with other members of Moody Center marketing team to effectively communicate and promote events through venue assets, event sponsorships, promotional partnerships, community efforts, media partners, trade partnerships and group marketing campaigns on a show-by-show basis. Initiate, develop and maintain relationships with national and local promoters, record labels, touring personnel, and media partners. Organize and communicate event marketing efforts and initiatives including but not limited to: marketing material (admats, digital assets, etc.) distribution, PR and media needs, and ticketing promotions. Work closely with arena programming department on industry relationship building, client sales and marketing materials and event marketing research. Manage campaigns and projects via project management platform. Oversee venue marketing expenses. Manage digital marketing team members responsible for: email marketing, managing email acquisition campaign, email design, campaign performance and optimization and ensure all industry policies and best practices are followed. Manage digital marketing team members responsible for: social media initiatives, content creation and strategy on all social media platforms as well as posting show announcements, presales and on-sales in a timely manner. Assist with the creation, management and activation of venue branding, marketing and communication initiatives including but not limited to departmental budgeting, annual marketing plan creation, community relations programming and internal/external venue publicity efforts. Serve as on-site marketing department representative for designated events (e.g. duties may include media escorting, sponsor and/or promotional partner implementation, media partner implementation, etc.). Other duties as assigned by management. Qualifications
Bachelor's degree in an accredited university in: Sales, Marketing, Business Administration or Related Field, or equivalent work experience. 7+ years of related work experience in a marketing role; minimum of 4+ years' experience working in an arena or major concert venue. Experience effectively managing and leading a team to drive results and create team cohesion. Ability to creatively solve problems. Must have analytical skills and continual attention to marketing efforts that drive attention, engagement, and revenue. Must have meticulous attention to detail. Ability to effectively collaborate with departments across the organization including: Premium, Partnerships, Programming, Branding, Ticketing, etc. Must be adaptable with the ability to work under pressure to meet tight deadlines. Strong verbal and written communication skills, with an expert ability to present and communicate new ideas and concepts, edit and proofread marketing material. Extremely organized and detail oriented, resourceful, quick learner and able to handle multiple projects simultaneously. Must have creative abilities and ability to ideate and execute on unique marketing opportunities. A high degree of personal integrity and consistently put the interests of the organization first. Experience with large-scale events in a concert setting of a similar size (15,000 seats) is highly desirable. Experience with: Adobe Photoshop, Illustrator, Salesforce, Asana, TM1, is preferred. Working Conditions:
Minimal Travel (
Must be able to work a flexible schedule inclusive of weekends, mornings, nights and holidays required. Frequent bending, lifting 15-20 pounds, sitting, exposure to multiple external elements, extensive walking through the building including inclines and stairs.