Vigilant Wealth Management
Marketing Manager
Vigilant Wealth Management, Chicago, Illinois, United States, 60290
200 W Madison St, Chicago, IL 60606, USAJob Description
Our StoryFounded in 2008, Hightower is a wealth management firm that provides investment, financial and retirement planning services to individuals, foundations and family offices, as well as 401(k) consulting and cash management services to corporations. Hightower’s capital solutions, operational support services, size and scale empower its vibrant community of independent-minded wealth advisors to grow their businesses and help their clients achieve their vision of “well-th. rebalanced.” Based in Chicago with advisors across the U.S., we operate as a registered investment advisor (RIA).What You’ll DoCollaborate directly with advisor teams to customize and implement growth-oriented marketing strategies within Hightower’s compliance standards.Educate advisor teams on the marketing offerings available to them, such as content, lead generation tools, event support, marketing toolkits and assets, software, vendors, advisor cohorts, and marketing education opportunities.Identify opportunities to tailor marketing campaigns and assets to each team’s brand and Unique Value Proposition (UVP).Collaborate with advisor teams to create marketing calendars.Meet with teams to promote accountability for the execution of marketing calendars, review marketing outcomes, and optimize activities.Review reports on campaign success across teams, providing feedback for the Home Office to optimize program content.Ensure teams have the tools and vendors needed to accomplish their marketing goals and provide feedback to Marketing Operations if a gap is identified.Proactively advise and implement best practices for marketing channels, such as podcasts, email marketing, website, social media, and events.Work alongside AE and advisor teams to maintain list hygiene and best practices for data management, organizing target segments and aligning them with marketing campaigns, and tracking marketing success.Ensure proper campaign setup for tracking and reporting.Train teams to self-service using approved marketing tools such as the marketing automation platform, Clear, and blogs.Provide a “help desk” for assigned teams to troubleshoot issues with marketing tools and systems and cross-functional departments.Assist with implementation for high-touch teams as needed.Manage marketing-related ad hoc requests from assigned advisor teams.Facilitate planning and support for advisor business events, ensuring teams are following processes.Manage client and prospect corporate webinars as needed.Ensure transparency and meet timelines, using Asana to project manage advisor initiatives.Stay up to date with marketing best practices and strategies to provide strategic guidance to advisory businesses.Manage marketing associate.What You’ll Bring5 + years of proven experience in marketing and/or marketing operationsExperience implementing digital and traditional marketing strategies that support business goalsWorking knowledge of common web analytics and measurement tools, including Google AnalyticsStrong written and verbal communication skills, including competence as a creative writerOrganization and project management capabilities (Asana experience a plus)Ability to manage the work of creative teams, including designers and web content specialistsBachelor’s degree in marketing, communications, journalism, business administration or a relevant fieldProficiency with MS Office, Adobe Creative Suite, and core marketing technology solutions (Hubspot experience a plus)What We OfferCoverage on the first day of employment for medical, dental, and vision insurancePaid parental leave (16 weeks for primary caregiver and 8 weeks for secondary caregiver)Mother’s lounge onsiteFlexible PTO planFree brand-new gym in the Chicago office401k matching planHSA employer contributionsStudent loan assistanceAN EQUAL OPPORTUNITY EMPLOYER:
Hightower is an equal opportunity employer and does not discriminate based upon race, color, religion, sex, sexual orientation, pregnancy, marital status, national origin, citizenship, veteran status, ancestry, age (over 40), physical or mental disability, medical condition (cancer-related), gender identity or expression, genetic information including sickle cell or hemoglobin C trait, or any other consideration made unlawful by applicable federal, state, or local law.You are a U.S. citizen, U.S. permanent resident or possess other unrestricted U.S. work authorization and will not require sponsorship for U.S. work authorization now or anytime in the future.200 W Madison St, Chicago, IL 60606, USA
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Our StoryFounded in 2008, Hightower is a wealth management firm that provides investment, financial and retirement planning services to individuals, foundations and family offices, as well as 401(k) consulting and cash management services to corporations. Hightower’s capital solutions, operational support services, size and scale empower its vibrant community of independent-minded wealth advisors to grow their businesses and help their clients achieve their vision of “well-th. rebalanced.” Based in Chicago with advisors across the U.S., we operate as a registered investment advisor (RIA).What You’ll DoCollaborate directly with advisor teams to customize and implement growth-oriented marketing strategies within Hightower’s compliance standards.Educate advisor teams on the marketing offerings available to them, such as content, lead generation tools, event support, marketing toolkits and assets, software, vendors, advisor cohorts, and marketing education opportunities.Identify opportunities to tailor marketing campaigns and assets to each team’s brand and Unique Value Proposition (UVP).Collaborate with advisor teams to create marketing calendars.Meet with teams to promote accountability for the execution of marketing calendars, review marketing outcomes, and optimize activities.Review reports on campaign success across teams, providing feedback for the Home Office to optimize program content.Ensure teams have the tools and vendors needed to accomplish their marketing goals and provide feedback to Marketing Operations if a gap is identified.Proactively advise and implement best practices for marketing channels, such as podcasts, email marketing, website, social media, and events.Work alongside AE and advisor teams to maintain list hygiene and best practices for data management, organizing target segments and aligning them with marketing campaigns, and tracking marketing success.Ensure proper campaign setup for tracking and reporting.Train teams to self-service using approved marketing tools such as the marketing automation platform, Clear, and blogs.Provide a “help desk” for assigned teams to troubleshoot issues with marketing tools and systems and cross-functional departments.Assist with implementation for high-touch teams as needed.Manage marketing-related ad hoc requests from assigned advisor teams.Facilitate planning and support for advisor business events, ensuring teams are following processes.Manage client and prospect corporate webinars as needed.Ensure transparency and meet timelines, using Asana to project manage advisor initiatives.Stay up to date with marketing best practices and strategies to provide strategic guidance to advisory businesses.Manage marketing associate.What You’ll Bring5 + years of proven experience in marketing and/or marketing operationsExperience implementing digital and traditional marketing strategies that support business goalsWorking knowledge of common web analytics and measurement tools, including Google AnalyticsStrong written and verbal communication skills, including competence as a creative writerOrganization and project management capabilities (Asana experience a plus)Ability to manage the work of creative teams, including designers and web content specialistsBachelor’s degree in marketing, communications, journalism, business administration or a relevant fieldProficiency with MS Office, Adobe Creative Suite, and core marketing technology solutions (Hubspot experience a plus)What We OfferCoverage on the first day of employment for medical, dental, and vision insurancePaid parental leave (16 weeks for primary caregiver and 8 weeks for secondary caregiver)Mother’s lounge onsiteFlexible PTO planFree brand-new gym in the Chicago office401k matching planHSA employer contributionsStudent loan assistanceAN EQUAL OPPORTUNITY EMPLOYER:
Hightower is an equal opportunity employer and does not discriminate based upon race, color, religion, sex, sexual orientation, pregnancy, marital status, national origin, citizenship, veteran status, ancestry, age (over 40), physical or mental disability, medical condition (cancer-related), gender identity or expression, genetic information including sickle cell or hemoglobin C trait, or any other consideration made unlawful by applicable federal, state, or local law.You are a U.S. citizen, U.S. permanent resident or possess other unrestricted U.S. work authorization and will not require sponsorship for U.S. work authorization now or anytime in the future.200 W Madison St, Chicago, IL 60606, USA
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