tastytrade
Senior Marketing Manager
tastytrade, Chicago, Illinois, United States, 60290
Company Name:
tastyfxAs a
Senior Marketing Manager , you will be responsible for developing the full-funnel marketing strategy and managing a multi-million-dollar budget for the fastest-growing forex trading provider in the US. This role will report directly to the firm’s Chief Executive Officer. The Senior Marketing Manager role is a senior role that requires a sound understanding of financial services marketing and superior prioritization skills to achieve aggressive growth targets, which include performance compensation incentives.What you’ll do:Develop and implement comprehensive, holistic marketing strategies and plans focused on brand awareness, acquisition & customer retentionManage multi-million-dollar marketing budget across digital channelsDevelop, execute and optimize full-funnel, integrated campaigns by working collaboratively with cross-functional teams (Ops, Growth, Brand, CX, etc.)Create and distribute marketing campaign briefs to internal production teamsPartner with marketing intelligence to communicate performance results regularly to senior stakeholdersGather relevant market data (consumer, competitive, advertising trends) to help formulate marketing strategyPartner with legal, compliance, brand, and commercial teams to develop marketing promotions and ensure all marketing is compliant and on-brandWho you are:Conversant in brand, CRM and acquisition channels including paid social, display/programmatic, search, SEO, partnerships, etc.Detail-oriented and strong project management skills, ability to juggle projects with many cross-functional teamsExpertise using data to drive marketing decisions, proficient in Google AnalyticsExperience or interest in learning about the world of FX trading and financial marketsExperience working in a regulated industryMarketing Tech you may use:MS Office ProductsGoogle AnalyticsSalesforce Marketing CloudAdobe WorkfrontAdlibSmartlyTeam Perks:Performance BonusesStock Purchase Options401k Plan20 Paid Vacation Days (plus an additional paid vacation day the month of your birthday!)10 Paid Sick DaysGym Membership ReimbursementCommuter BenefitsPet InsuranceWellness & Mental Health ProgramsCharitable Donation MatchingTwo Paid Volunteer Days OffDaily catered lunch when in the officeFull kitchen with snacks and beveragesIn-building gymCTA stop a block away, Shuttle to/from MetraAbout Us:The tastyhouse of brands empowers individual traders differently. tastylive, founded in 2011, is an online financial media network, tastytrade (previously known as tastyworks) is a self-directed retail brokerage firm that launched in 2017, tasty Software Solutions and tastyfx, is a registered Forex broker-dealer. In 2021, London-based IG Group acquired tastylive, Inc. (previously known as tastytrade) and assigned it to lead business in North America. tastyfx is the fastest-growing forex broker in the US over the past few years. Changing the IG US name to tastyfx marks the next chapter, in aligning with the tasty brand family and offering a more forex-focused experience. This combined team has years of experience like institutional brokers, but also a passion for disrupting the entire trading industry.Our dream is simple: we want more people to find more success with a better trading experience. That’s why we’re investing heavily in the right people, technology, and media to make that happen in the US and across the globe.Location:
Our office is in the West Loop - Chicago's growing center of tech, great cuisine, and high-end bars.tastytrade | tasty
live
| tastyfx1330 W Fulton Market, Chicago, IL 60607*Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they have every single qualification. Our team is dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn't align perfectly, we encourage you to apply anyway. You may be just the right candidate for this or other roles!
#J-18808-Ljbffr
tastyfxAs a
Senior Marketing Manager , you will be responsible for developing the full-funnel marketing strategy and managing a multi-million-dollar budget for the fastest-growing forex trading provider in the US. This role will report directly to the firm’s Chief Executive Officer. The Senior Marketing Manager role is a senior role that requires a sound understanding of financial services marketing and superior prioritization skills to achieve aggressive growth targets, which include performance compensation incentives.What you’ll do:Develop and implement comprehensive, holistic marketing strategies and plans focused on brand awareness, acquisition & customer retentionManage multi-million-dollar marketing budget across digital channelsDevelop, execute and optimize full-funnel, integrated campaigns by working collaboratively with cross-functional teams (Ops, Growth, Brand, CX, etc.)Create and distribute marketing campaign briefs to internal production teamsPartner with marketing intelligence to communicate performance results regularly to senior stakeholdersGather relevant market data (consumer, competitive, advertising trends) to help formulate marketing strategyPartner with legal, compliance, brand, and commercial teams to develop marketing promotions and ensure all marketing is compliant and on-brandWho you are:Conversant in brand, CRM and acquisition channels including paid social, display/programmatic, search, SEO, partnerships, etc.Detail-oriented and strong project management skills, ability to juggle projects with many cross-functional teamsExpertise using data to drive marketing decisions, proficient in Google AnalyticsExperience or interest in learning about the world of FX trading and financial marketsExperience working in a regulated industryMarketing Tech you may use:MS Office ProductsGoogle AnalyticsSalesforce Marketing CloudAdobe WorkfrontAdlibSmartlyTeam Perks:Performance BonusesStock Purchase Options401k Plan20 Paid Vacation Days (plus an additional paid vacation day the month of your birthday!)10 Paid Sick DaysGym Membership ReimbursementCommuter BenefitsPet InsuranceWellness & Mental Health ProgramsCharitable Donation MatchingTwo Paid Volunteer Days OffDaily catered lunch when in the officeFull kitchen with snacks and beveragesIn-building gymCTA stop a block away, Shuttle to/from MetraAbout Us:The tastyhouse of brands empowers individual traders differently. tastylive, founded in 2011, is an online financial media network, tastytrade (previously known as tastyworks) is a self-directed retail brokerage firm that launched in 2017, tasty Software Solutions and tastyfx, is a registered Forex broker-dealer. In 2021, London-based IG Group acquired tastylive, Inc. (previously known as tastytrade) and assigned it to lead business in North America. tastyfx is the fastest-growing forex broker in the US over the past few years. Changing the IG US name to tastyfx marks the next chapter, in aligning with the tasty brand family and offering a more forex-focused experience. This combined team has years of experience like institutional brokers, but also a passion for disrupting the entire trading industry.Our dream is simple: we want more people to find more success with a better trading experience. That’s why we’re investing heavily in the right people, technology, and media to make that happen in the US and across the globe.Location:
Our office is in the West Loop - Chicago's growing center of tech, great cuisine, and high-end bars.tastytrade | tasty
live
| tastyfx1330 W Fulton Market, Chicago, IL 60607*Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they have every single qualification. Our team is dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn't align perfectly, we encourage you to apply anyway. You may be just the right candidate for this or other roles!
#J-18808-Ljbffr