Associate Director of Marketing

The Associate Director of Marketing serves as the marketing and game lead for all assigned sports. This includes comprehensive marketing, social media, advertising and promotional planning, working with coaches, sports information, creative services, event management, and ticket sales/operations. Includes oversight of interns and student volunteers for gameday and marketing plan execution. This position reports to the Assistant AD of Marketing.Duties & ResponsibilitiesAssist in developing and implementing marketing, branding, and promotional plans for assigned sports to increase attendance, awareness, and revenue. Assist with coordinating the planning of game day sponsorship activities.Prepare and execute detailed game scripts to direct music, video content, public address announcements, spirit squads, and other resources to deliver a high-quality fan experience for assigned sports.Manage gameday staff such as interns, public address announcers, music personnel, and spirit squads. Ensure staff is prepared with timing coordination procedures for each game to ensure sponsor ads are visibly displayed throughout the game.Coordinate the Marketing Internship program by recruiting interns, scheduling interns to events, and helping develop students into the next leaders of the industry.Create and display unique ways to enhance fan experience and the Arizona Athletics brand. Concentrate on live event productions and appeal to multi-generational audiences, incorporating key memory recalls that will enhance the Arizona brand.Cultivate relationships with campus partners to identify mutually beneficial programming for Arizona students around home athletic events. Work alongside campus programming and communication teams to find ways to enhance the student experience on campus in a mutually beneficial way.Collaborate with assigned sports and other external units of the athletic department to ensure cohesive messaging across all platforms. Meet regularly with departmental heads and coaches to create live content that will be engaging and memorable for fans attending in-person and virtually.Participate in meetings to ensure the Arizona brand is at the forefront in the world of sports.Plan and assist with community outreach and grassroots marketing programs to create excitement for Arizona athletics. Attend meetings and showcase the Arizona brand to the community at large.Update select content on ArizonaWildcats.com to deliver timely and relevant information to fans, ticketholders, donors, and students. Work to ensure information is accurate, on time, and appeals to a multi-generational fan base.Additional duties as assigned.Minimum QualificationsBachelor's Degree or equivalent advanced learning attained through experience required.One (1) year of relevant work experience required.Preferred QualificationsTwo years of experience in collegiate or professional sports marketing. Experience can include internships or graduate assistant level.Email marketing experience.SideArm website experience.Demonstrated experience in attendance percentages at games.Experience serving multiple sports fan experience activities.

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