Global Payments
Senior Product Marketing Manager
Global Payments, Atlanta, Georgia, United States, 30383
Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services. Our worldwide team helps over 3 million companies, more than 1,300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results. We are driven by our passion for success and we are proud to deliver best-in-class payment technology and software solutions. Join our dynamic team and make your mark on the payments technology landscape of tomorrow.Summary of This Role
We are seeking a dynamic and results oriented Sr. Product Marketing Manager to join the global Product Marketing team to support one of our key products - Point of Sale (POS). As one of the fastest growing businesses in the company, our point of sale business is primed for growth at scale.In this role you will be instrumental in creating and executing on the go-to-market strategy for a key POS product and be a key driver of revenue growth in 2025 for the business unit targeting Enterprise businesses globally.The Product Marketing Manager will collaborate across the business working with product, marketing, commercialization, sales enablement and various other teams in executing product marketing strategies. This role will require a deep understanding of our product, markets, competitors and target audiences.Responsibilities
Product Positioning and messaging
- develop differentiated positioning and messaging informed by thorough knowledge of the audience, competition and industry. Effectively communicate the value of our product targeted for specific audiences.Product Launches
- Responsible for orchestrating and leading product launches from crafting messaging, content and initiatives to tracking progress and measuring success.Go-to-market strategy
- lead the development and execution of comprehensive go-to-market plans to drive product adoption and customer engagement.Sales enablement
- Responsible for creating sales enablement materials including and not limited to sales collaterals, demos, sales tools and more to effectively communicate the product capabilities and benefits. Supporting the buyer's journey for our inside and channel sales teams and enabling them to drive success is key to the role.Marketing campaigns
- work with our revenue and partner marketing teams to support campaign initiatives attracting new customers. Experience working with software applications and in-app marketing experience is preferred.Be the voice of the customer
- enable internal teams by being the internal voice of the customer.What Are We Looking For in This Role?
Minimum QualificationsBachelor's DegreeRelevant Experience or Degree in: Marketing or equivalent field from an accredited university is required; however, relevant experience in lieu of a degree may be considered.Typically a minimum of 10 yearsExperience in product marketing and/or product management in a B2B environment. Experience within a card issuing, issuing processor or related payments industry or in a similar FinTech industry preferred. Demonstrated success in launching and driving adoption of new products in a B2B environment.
Preferred QualificationsMaster's DegreeMarketing or equivalent field from an accredited university or MBA.What Are Our Desired Skills and Capabilities?
Skills / Knowledge - Having broad yet in-depth expertise and unique knowledge, uses skills to set and ensure success of company objectives and principles and to achieve goals in creative and effective ways within environments and situations that are complex and difficult. Having ownership of a function, major account or matrix management responsibilities, uses knowledge to ensure success, strengthen relationships, expand the business through key initiatives, and lead matrix teams on complex projects.Job Complexity - Works on issue that impact design/selling success or address future concepts, products, or technologies. Creates formal networks with key decision makers and serves as external spokesperson for the organization with key accounts, agencies, partners, vendors, and sales prospects.Supervision - Exercises wide latitude in determining objectives and approaches to critical assignments.Global Payments Inc. is an equal opportunity employer. Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. If you wish to request reasonable accommodations related to applying for employment or provide feedback about the accessibility of this website, please contact jobs@globalpay.com.
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We are seeking a dynamic and results oriented Sr. Product Marketing Manager to join the global Product Marketing team to support one of our key products - Point of Sale (POS). As one of the fastest growing businesses in the company, our point of sale business is primed for growth at scale.In this role you will be instrumental in creating and executing on the go-to-market strategy for a key POS product and be a key driver of revenue growth in 2025 for the business unit targeting Enterprise businesses globally.The Product Marketing Manager will collaborate across the business working with product, marketing, commercialization, sales enablement and various other teams in executing product marketing strategies. This role will require a deep understanding of our product, markets, competitors and target audiences.Responsibilities
Product Positioning and messaging
- develop differentiated positioning and messaging informed by thorough knowledge of the audience, competition and industry. Effectively communicate the value of our product targeted for specific audiences.Product Launches
- Responsible for orchestrating and leading product launches from crafting messaging, content and initiatives to tracking progress and measuring success.Go-to-market strategy
- lead the development and execution of comprehensive go-to-market plans to drive product adoption and customer engagement.Sales enablement
- Responsible for creating sales enablement materials including and not limited to sales collaterals, demos, sales tools and more to effectively communicate the product capabilities and benefits. Supporting the buyer's journey for our inside and channel sales teams and enabling them to drive success is key to the role.Marketing campaigns
- work with our revenue and partner marketing teams to support campaign initiatives attracting new customers. Experience working with software applications and in-app marketing experience is preferred.Be the voice of the customer
- enable internal teams by being the internal voice of the customer.What Are We Looking For in This Role?
Minimum QualificationsBachelor's DegreeRelevant Experience or Degree in: Marketing or equivalent field from an accredited university is required; however, relevant experience in lieu of a degree may be considered.Typically a minimum of 10 yearsExperience in product marketing and/or product management in a B2B environment. Experience within a card issuing, issuing processor or related payments industry or in a similar FinTech industry preferred. Demonstrated success in launching and driving adoption of new products in a B2B environment.
Preferred QualificationsMaster's DegreeMarketing or equivalent field from an accredited university or MBA.What Are Our Desired Skills and Capabilities?
Skills / Knowledge - Having broad yet in-depth expertise and unique knowledge, uses skills to set and ensure success of company objectives and principles and to achieve goals in creative and effective ways within environments and situations that are complex and difficult. Having ownership of a function, major account or matrix management responsibilities, uses knowledge to ensure success, strengthen relationships, expand the business through key initiatives, and lead matrix teams on complex projects.Job Complexity - Works on issue that impact design/selling success or address future concepts, products, or technologies. Creates formal networks with key decision makers and serves as external spokesperson for the organization with key accounts, agencies, partners, vendors, and sales prospects.Supervision - Exercises wide latitude in determining objectives and approaches to critical assignments.Global Payments Inc. is an equal opportunity employer. Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. If you wish to request reasonable accommodations related to applying for employment or provide feedback about the accessibility of this website, please contact jobs@globalpay.com.
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