HEINEKEN USA
Senior Brand Manager, Marketing Communications - Dos Equis
HEINEKEN USA, White Plains, New York, United States, 10606
Title:
Senior Brand Manager, Marketing Communications - Dos Equis
Location:
White Plains, NY
Job Grade:
20
About the Role:
We are looking for a person who has a passion for brands and is willing to roll their sleeves up and learn by doing to take the #1 Mexican Brand on Draft to the next level of growth. The role covers the exciting opportunity to support the development of the Dos Equis brand, in particular in the Sunbelt States where we are facing strong competition, supporting the team to make Dos Equis a culturally relevant brand again.
This is a critical role on the team supporting highly impactful projects including our parent brand ad campaigns. The role is nicely positioned to help shape the future of the brand by driving new and exciting means of communicating with the brand's audience.
In this role you will have full participation in the brand team's activities and assist the Brand Director in the development of key brand programs that deliver the annual plan. You will gain experience in the complete advertising process, drive the brand's agenda on social media, influence media narrative on the brand via PR, and fully own all aspects of brand management on one of our sub-brands.
Key Responsibilities:
Support Brand Director across full range of ATL activities including creative development, asset production, and media executionLead Always-On PR tactics to ensure disproportionate media coverage of the brandLead development and execution of a PR tentpole surrounding our Equity campaignDevelop cutting-edge Social and Digital strategy to effectively reach younger Legal Drinking Age (LDA) consumersManage In-House Organic Social Team of 2; overseeing monthly creative calendar, ad hoc posts, and community managementOwn Dos Equis Ambar Sub-Brand including ATL, BTL, commercial strategy + executionOversee Golden Record-driving tactics including Lead Gen ads, email marketing, and brand websiteSupport Brand Director in reporting on franchise performance against KPI'sBasic Qualifications/Requirements
:
5+ years brand management experienceExpertise in and passion for social and digital marketingExperience managing complex projects with many stakeholdersProven ability to execute brand projects that align with overall brand positioningProven experience leading advertising campaigns from brief to executionExperience briefing and managing agency partnersDemonstrated ability to collaborate across departments and teams to achieve a common goalPreferred Qualifications:
Bachelor's degree in Marketing or equivalent strongly preferredKnowledge of the beverage industry or CPG preferredExperience in Multicultural Marketing strongly preferredPrior people management experienceCuriosity and knowledge of cultureStrong commercial acumen - experience managing budgets and brand performance analysis
HEINEKEN USA Inc ., the nation's leading upscale beer importer, is a subsidiary of Heineken International NV, the world's most international brewer. European brands imported into the U.S. include Heineken® Lager, the world's most international beer brand; Heineken® Light; Amstel Light; Newcastle Brown Ale; and Strongbow Hard Cider. HEINEKEN USA also imports the Dos Equis portfolio, the Tecate portfolio, and the Carta Blanca and Bohemia brands from Mexico.
We are a proud family with rich heritage and history. We are passionate about the beer and cider that we sell. At our core we are pioneers, mavericks, and entrepreneurs. We connect people by creating meaningful experiences and memorable moments. Every day you have the opportunity to be extraordinary and leave your mark.
We Brew Experiences That Inspire Legendary Lives
Senior Brand Manager, Marketing Communications - Dos Equis
Location:
White Plains, NY
Job Grade:
20
About the Role:
We are looking for a person who has a passion for brands and is willing to roll their sleeves up and learn by doing to take the #1 Mexican Brand on Draft to the next level of growth. The role covers the exciting opportunity to support the development of the Dos Equis brand, in particular in the Sunbelt States where we are facing strong competition, supporting the team to make Dos Equis a culturally relevant brand again.
This is a critical role on the team supporting highly impactful projects including our parent brand ad campaigns. The role is nicely positioned to help shape the future of the brand by driving new and exciting means of communicating with the brand's audience.
In this role you will have full participation in the brand team's activities and assist the Brand Director in the development of key brand programs that deliver the annual plan. You will gain experience in the complete advertising process, drive the brand's agenda on social media, influence media narrative on the brand via PR, and fully own all aspects of brand management on one of our sub-brands.
Key Responsibilities:
Support Brand Director across full range of ATL activities including creative development, asset production, and media executionLead Always-On PR tactics to ensure disproportionate media coverage of the brandLead development and execution of a PR tentpole surrounding our Equity campaignDevelop cutting-edge Social and Digital strategy to effectively reach younger Legal Drinking Age (LDA) consumersManage In-House Organic Social Team of 2; overseeing monthly creative calendar, ad hoc posts, and community managementOwn Dos Equis Ambar Sub-Brand including ATL, BTL, commercial strategy + executionOversee Golden Record-driving tactics including Lead Gen ads, email marketing, and brand websiteSupport Brand Director in reporting on franchise performance against KPI'sBasic Qualifications/Requirements
:
5+ years brand management experienceExpertise in and passion for social and digital marketingExperience managing complex projects with many stakeholdersProven ability to execute brand projects that align with overall brand positioningProven experience leading advertising campaigns from brief to executionExperience briefing and managing agency partnersDemonstrated ability to collaborate across departments and teams to achieve a common goalPreferred Qualifications:
Bachelor's degree in Marketing or equivalent strongly preferredKnowledge of the beverage industry or CPG preferredExperience in Multicultural Marketing strongly preferredPrior people management experienceCuriosity and knowledge of cultureStrong commercial acumen - experience managing budgets and brand performance analysis
HEINEKEN USA Inc ., the nation's leading upscale beer importer, is a subsidiary of Heineken International NV, the world's most international brewer. European brands imported into the U.S. include Heineken® Lager, the world's most international beer brand; Heineken® Light; Amstel Light; Newcastle Brown Ale; and Strongbow Hard Cider. HEINEKEN USA also imports the Dos Equis portfolio, the Tecate portfolio, and the Carta Blanca and Bohemia brands from Mexico.
We are a proud family with rich heritage and history. We are passionate about the beer and cider that we sell. At our core we are pioneers, mavericks, and entrepreneurs. We connect people by creating meaningful experiences and memorable moments. Every day you have the opportunity to be extraordinary and leave your mark.
We Brew Experiences That Inspire Legendary Lives