Marketing Campaign Specialist, Consultant

Your RoleThe Commercial Member Acquisition marketing team is looking for a dynamic marketing professional to join us as the Marketing Campaign Specialist, Consultant. The team are passionate marketers at heart - driven to create the most compelling member experience so that Blue Shield is the health plan carrier of choice during open enrollment. This role will work on a variety of project-based assignments that goes into enhancing the member experience to achieve member growth. This includes managing campaign tactics, assisting with new program launches, supporting the development and implementation of open enrollment digital tools, tracking campaign metrics, and working cross-functionally to gather information on new Blue Shield products and services.The Member Acquisition Strategist will report to Manager, Commercial Group Member Acquisition Marketing and will work closely with our Member Acquisition Strategy, Account Management teams and external group Benefit Managers to support CalPERS, as well as other large groups.Your Knowledge and ExperienceRequires a bachelor's degree or equivalent experience and/or equivalent combination of education and experienceRequires at least 7 years of prior relevant experience in marketing, including digital marketing (websites, email, social, etc.)Requires excellent project management and organizational skills, detail oriented, and ability to manage multiple projects in a fast-paced environmentHealth insurance experience strongly preferredAbility to leverage data to optimize campaigns and recommend KPIs (Key Performance Indicators) and metrics to report campaign progress to management, using advanced features of Excel, PowerPoint, and WordStellar communication (both written and verbal) skills, interpersonal skills and the ability to collaborate with cross-functional teams, such as creative and marketing teams, account managers, and external partnersExperience with HTML and video editing a plusPay Range:The pay range for this role is: $ 109120.00 to $ 163680.00 for California.Note:Please note that this range represents the pay range for this and many other positions at Blue Shield that fall into this pay grade. Blue Shield salaries are based on a variety of factors, including the candidate's experience, location (California, Bay area, or outside California), and current employee salaries for similar roles.#LI-AD3