AN Consulting
Field Marketing Manager - NorthEast (Tri-State)
AN Consulting, New York, New York, us, 10261
Our client, a
cybersecurity startup , is seeking an energetic and detail-oriented
Field Marketing Manager
to collaborate with our sales teams and drive demand.
Must live in Northeast USA
cybersecurity experience is a huge advantage. This is NOT a director-level position.
About You:
You are an energetic field and channel marketer with a "can-do" attitude and exceptional attention to detail, to execute programs with our field sales, channel, and sales development team to drive demand and accelerate existing opportunities. he ideal candidate will be an all-out team player, but at the same time be a self-starter that is hands-on, driven, a great relationship builder, and someone who is passionate about owning a project from beginning to end.
About the Role:
In this role you will assist in the development of multi-touch, multi-dimensional programs, including events and regional campaign execution. You'll get a first-hand look at how a fast-growing company builds a world-class brand and delivers world-class marketing programs of all types in supporting our field sales and account management teams. T
Responsibilities
Actively support quality pipeline development and brand awareness within region through field and channel marketing programs, events, and campaignsDevelop pipeline generation programs for large enterprise accountsCreate and deliver integrated marketing programs for target region, including digital marketing, events, 3rd party event sponsorships, direct mail, teleprospecting, etc.Collaborate with sales to ensure optimization of pipeline coverage, acceleration and alignment across territories. Support territory planning and sales alignment within regionPartner with business development team on targeting and lead follow up prioritization and progressionEducate and enable sales team on new and planned marketing activitiesMeasure and analyze field marketing performance against target planManage and balance regional field marketing budget and spendWork with the regional channel team to develop co-marketing plans with partners and alliancesImprove waterfall metrics, including reach, conversion, velocity, value, and returnDevelop and implement highly relevant messaging for single accounts and account clustersEvents: manage all event logistics including onsite management of events, ensuring flawless execution and liaise with event venues on event schedules, rooms, AV, catering etc, assist in all event logisticsWebinars: Work with campaigns to develop content specific to larger enterprise companiesQualifications
Minimum of five (5) years experience delivering enterprise Field Marketing excellenceHighly knowledgeable about demand generation and marketing best practicesResults-oriented with a passion for performance measurement and analyticsExperience delivering engagement programs that ensure incredibly successful customers who continue to renew and expandProven success in executing programs and events that drive demand, deal acceleration, return, and deliver exceptional experience for our attendeesContent creation experience across a variety of mediums, from developing messaging platforms to creating persuasive copy for email, direct mail, digital ads, SDR scripts and marketing assetsExperience developing regional and channel plans to support account-based marketingDemonstrated ability to build highly effective working relationships with sales and marketingRequired Skills
Bachelor's Degree with a Marketing or Business focus preferred, but not requiredMinimum of five (5) years experience delivering Field Marketing excellenceAbility to clearly articulate a market-specific value proposition and tailor it to fit a variety of program requirementsStrong understanding of content creation to target audiences with a tailored messagingExperience in segmentation analysis, budgeting and building business casesUnderstanding of B2B sales cycle and how to identify opportunities to maximize demand creation, pipeline contribution and sales opportunity accelerationExcellent grasp of marketing performance metrics management to ensure optimal program performance and ROIHow to market to a range of B2B buyers using a wide variety of offers (white papers, case studies, webcasts, digital marketing) and delivery mechanisms (email, call downs, direct mail)Preferred Skills
Experience with Salesforce, Marketo, and/or other predictive analytics tools preferredIntegrated marketing content creation and implementation experienceAbility to understand the company and product pitch and execute it in the fieldConvey information to a wide variety of internal and external audiencesWrite and deliver marketing-quality emails, presentations and collateralExceptional event planning skills - including experience managing event contracts, BEO specifics, and creating experiences that set this company apartRecruitment planning for events and execution excellence
cybersecurity startup , is seeking an energetic and detail-oriented
Field Marketing Manager
to collaborate with our sales teams and drive demand.
Must live in Northeast USA
cybersecurity experience is a huge advantage. This is NOT a director-level position.
About You:
You are an energetic field and channel marketer with a "can-do" attitude and exceptional attention to detail, to execute programs with our field sales, channel, and sales development team to drive demand and accelerate existing opportunities. he ideal candidate will be an all-out team player, but at the same time be a self-starter that is hands-on, driven, a great relationship builder, and someone who is passionate about owning a project from beginning to end.
About the Role:
In this role you will assist in the development of multi-touch, multi-dimensional programs, including events and regional campaign execution. You'll get a first-hand look at how a fast-growing company builds a world-class brand and delivers world-class marketing programs of all types in supporting our field sales and account management teams. T
Responsibilities
Actively support quality pipeline development and brand awareness within region through field and channel marketing programs, events, and campaignsDevelop pipeline generation programs for large enterprise accountsCreate and deliver integrated marketing programs for target region, including digital marketing, events, 3rd party event sponsorships, direct mail, teleprospecting, etc.Collaborate with sales to ensure optimization of pipeline coverage, acceleration and alignment across territories. Support territory planning and sales alignment within regionPartner with business development team on targeting and lead follow up prioritization and progressionEducate and enable sales team on new and planned marketing activitiesMeasure and analyze field marketing performance against target planManage and balance regional field marketing budget and spendWork with the regional channel team to develop co-marketing plans with partners and alliancesImprove waterfall metrics, including reach, conversion, velocity, value, and returnDevelop and implement highly relevant messaging for single accounts and account clustersEvents: manage all event logistics including onsite management of events, ensuring flawless execution and liaise with event venues on event schedules, rooms, AV, catering etc, assist in all event logisticsWebinars: Work with campaigns to develop content specific to larger enterprise companiesQualifications
Minimum of five (5) years experience delivering enterprise Field Marketing excellenceHighly knowledgeable about demand generation and marketing best practicesResults-oriented with a passion for performance measurement and analyticsExperience delivering engagement programs that ensure incredibly successful customers who continue to renew and expandProven success in executing programs and events that drive demand, deal acceleration, return, and deliver exceptional experience for our attendeesContent creation experience across a variety of mediums, from developing messaging platforms to creating persuasive copy for email, direct mail, digital ads, SDR scripts and marketing assetsExperience developing regional and channel plans to support account-based marketingDemonstrated ability to build highly effective working relationships with sales and marketingRequired Skills
Bachelor's Degree with a Marketing or Business focus preferred, but not requiredMinimum of five (5) years experience delivering Field Marketing excellenceAbility to clearly articulate a market-specific value proposition and tailor it to fit a variety of program requirementsStrong understanding of content creation to target audiences with a tailored messagingExperience in segmentation analysis, budgeting and building business casesUnderstanding of B2B sales cycle and how to identify opportunities to maximize demand creation, pipeline contribution and sales opportunity accelerationExcellent grasp of marketing performance metrics management to ensure optimal program performance and ROIHow to market to a range of B2B buyers using a wide variety of offers (white papers, case studies, webcasts, digital marketing) and delivery mechanisms (email, call downs, direct mail)Preferred Skills
Experience with Salesforce, Marketo, and/or other predictive analytics tools preferredIntegrated marketing content creation and implementation experienceAbility to understand the company and product pitch and execute it in the fieldConvey information to a wide variety of internal and external audiencesWrite and deliver marketing-quality emails, presentations and collateralExceptional event planning skills - including experience managing event contracts, BEO specifics, and creating experiences that set this company apartRecruitment planning for events and execution excellence