Senior Manager, Product Marketing

At Curriculum Associates (CA), we believe a diverse team leads to diversity in thinking, making our products better for teachers and students. If you read this job description, feel energized by what you see here, and believe you could bring passion and commitment to the role, but you aren't sure you meet every qualification, please apply! Above all, we are looking for the right person!

The Senior Product Marketing Manager, Digital Instruction will develop and lead the positioning and messaging for i-Ready Personalized Instruction, Teacher Toolbox, and other digital instruction offerings.

As part of the i-Ready Product Marketing team, you will build awareness of our products and articulate how our solutions help schools and educators meet students' needs in a clear and differentiated way. You will partner closely with internal teams including Product, Sales, Partner Success, and Marketing to inform your work and gain cross-functional alignment.

In this role, you will bring strong written and presentation skills, a passion for serving educators, and the ability to synthesize complex pedagogical details and sensitively address some of the biggest topics in education. You should enjoy collaborative problem-solving, marrying data with stories, translating complex ideas, and managing cross-functional projects. You should also deeply understand the K-12 landscape, be passionate about the power of professional learning, and eager to support educator-focused solutions that elevate their practice and drive student growth.

Deeply understand the market and our customers

Conduct new and leverage existing market research, competitive analyses, and customer insights to identify market trends, customer needs, and opportunities for product differentiation.Create buyer personas, and buyer journey maps, and clearly articulate customer needs across the organization that are grounded in research.Develop comprehensive competitive battle cards for the sales team, providing them with valuable insights, messaging strategies, and competitive positioning to effectively differentiate our products and win against competitors in the market.Create best-in-class product positioning and messaging

Develop deep product expertise and become a subject matter expert in support of educators and our Sales and Service teams.Create compelling positioning and messaging to succinctly articulate how the i-Ready digital instruction products you own uniquely benefit educators.Bring differentiated messaging to life with high-impact marketing collateral and sales tools, including PowerPoints, brochures, website content, and videos to support sales and marketing efforts.Go-to-market strategy and planning

Collaborate with Product Management to influence product roadmap decisions, prioritize features, and drive product innovation based on market feedback and competitive intelligence.Draft product launch and release plans for review by stakeholders, collaborate with creative, campaign and regional teams to implement plans in marketCross-functional collaboration and communication

Foster strong cross-functional communication and collaboration by effectively liaising between product management, sales, marketing, and other key stakeholders to ensure alignment on product messaging, positioning, and go-to-market strategies, ultimately driving cohesive execution and success across all functions.Who we're looking for:

Strong understanding of the K-12 education ecosystem with experience in digital instructionStrong leadership skills with a proven track record of managing and mentoring team members to achieve both individual and team objectives.Creative and collaborative orientationDemonstrated effectiveness working cross-functionally and collaborating with a broad spectrum of stakeholdersOngoing learner - able to learn and incorporate new and complex concepts quickly.Results-oriented - follow through to complete assignments.Effective decision-making, ownership, and accountabilityAble to handle ambiguity and favorably navigate through stressful situations and pressing deadlinesExcellent written and oral communication skillsComfortable working in a fast-paced environmentStrong results orientation and project management skillsAbility and interest in collecting and analyzing data to drive actionExcellent problem-solving and analytical capabilityMinimum qualifications:

Bachelor's Degree or equivalent experience5+ years of experience in Product Marketing2+ years of people management experienceProven ability to lead projects and cross-functional teams; experience managing multiple projects.Proficient with Programs and Applications like Outlook, SalesForce.com, and Microsoft Office Suite products (Word, Excel, PowerPoint, MS365, CRM, Marketing Automation tools, and search engines).

The application deadline is December 13th and is subject to change based on applicant volume.