Homebase
Senior Manager, Growth Marketing (Hybrid)
Homebase, San Francisco, California, United States, 94199
Hi, Future Homie!
As a Homie, you'll be part of an
unstoppable
team that puts customers first, embraces each day with excitement, and strives for excellence in everything you do. We're revolutionizing the way small businesses manage their teams and grow their business. What this means for you is a shared passion for innovation and making a difference for the people we serve. So what do you say, will you join us on our mission to empower small businesses?
We are looking for a Senior Manager, Growth Marketing to help us increase the velocity and effectiveness of new customer acquisition. Reporting to the Director of Growth Marketing, you will work closely with the channel leads to identify, test, and validate new channels and tactics that we can reliably add to our media mix.As a Homie, you are a bar raiser, this means you come with:
3-5+ years of hands-on channel experience across paid search, paid social, paid app, display, and offline channels in a B2B SaaS environment (bonus if you have experience with PLG or freemium motions)Experience crafting and running web and channel experiments (both digital and offline) to drive new customer acquisitionExperience using paid marketing tools (e.g., Google Ads), marketing analytics and tracking tools (e.g., Google Analytics, Google Tag Manager), search and SEO tools (e.g., GSC, SEMRush, Ahrefs), data visualization tools (e.g., Looker / Tableau), as well as experience with Excel / GSheets and SQLStrong analytical and problem-solving skills with the ability to help us assess and forecast opportunities, manage month-to-month budgets, and evaluate marketing efficiencyStrong understanding of marketing principles and strategiesTrack record of being entrepreneurial and a self-starter with a high level of ownershipExcellent communication and interpersonal skills with the ability to collaborate effectively with cross-functional teams and present complex ideas in a clear and concise mannerResourceful, fundamentally curious, and relentless in understanding the "why". Possesses a sense of urgency in line with our value of "No Day Wasted"A lover of local businesses - supporting and building great products for themAbility to collaborate in office weekly on Tuesdays and WednesdaysAs a Homie, you will make an impact by:
Developing and executing on our channel testing roadmap and acquisition strategy across multiple net new paid and organic channels to drive efficient and scalable acquisitionTaking a best-in-class approach to multi-channel marketing by working with channel leads across paid, organic, and CRO to ensure we are continually evolving and driving outsized revenue growth within our funnelPartnering cross-functionally with Product Growth, Product Marketing, Lifecycle Marketing, Sales, and RevOps to drive revenue performance in both core and net new channelsImproving scalability and efficiency within our existing Paid Media channels by identifying improvements and areas of opportunityFostering a data-driven and analytical culture across all of MarketingWhat We Offer:
California Only:
Annual salary $170,000 - $200,000Stock Options - Everyone is an Owner!401(k) program + 4% company matchEmployer supplemented Medical, Dental, and Vision Insurance Plans20 days of accrued PTO, annual paid holidays and paid volunteer time offContinued learning and development stipendPaid life insuranceShort- and long-term disability coveragePaid parental leaveCommuter benefitsFlexible spending account (FSA) optionsTop-of-the-line equipment and stipend for workspace setupWork from home Monday, Thursday, & FridayMeals provided at our vibrant work spacesTeam offsites and monthly opportunities to engage with fellow HomiesWhat to Expect During the Interview Process:
Meet the Talent Acquisition teamMeet the Hiring ManagerParticipate in a Technical InterviewMeet the Leadership teamProfessional Reference ChecksBackground Check + Offer StageWelcome to the team, Homie♥
Diversity, Equity, and Inclusion at Homebase:
At Homebase, we take pride in fostering a welcoming space where every Homie of every gender, age, orientation, culture and walk of life can be their full selves. Diverse perspectives empower us to build the best-in-class platform for small businesses and hourly shift workers. We recognize that experience comes in many forms, so if you think you're close to what we're looking for (even if you don't meet 100% of the qualifications), we encourage you to apply!About Us:Our mission is to make small business teams unstoppable.
Homebase is the everything app for hourly teams, with employee scheduling, time clocks, payroll, team communication, HR, and more. More than 100,000 small (but mighty) businesses rely on Homebase to make work radically easy and give their teams superpowers. As the leader in small business team management, Homebase tracked 1+ billion hours for 2.5+ million workers last year.
Homebase is based in San Francisco, Houston, Denver, and Toronto. We are backed by leading venture investors L Catterton Growth, Emerson Collective, Notable Capital, Bain Capital Ventures, Khosla Ventures, Baseline Ventures, Cowboy Ventures, Bedrock Capital, and PLUS Capital.
At Homebase, we value our differences, and we encourage all to apply. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Homebase will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance. Homebase is an equal-opportunity employer and participant in the U.S. Federal E-Verify program.
**Interview Recording Notice
By participating in interviews with Homebase, you consent to the use of Metaview, a recording and transcription tool, during the interview process. Please be aware that all interviews may be recorded and transcribed for the purpose of evaluating candidates and ensuring the quality of our recruitment process. If you do not consent to being recorded, please inform the Talent Team at the beginning of the call, and appropriate arrangements will be made to accommodate your preference. Your privacy is important to us, and the recorded interviews will only be used for internal evaluation and assessment of candidates.
As a Homie, you'll be part of an
unstoppable
team that puts customers first, embraces each day with excitement, and strives for excellence in everything you do. We're revolutionizing the way small businesses manage their teams and grow their business. What this means for you is a shared passion for innovation and making a difference for the people we serve. So what do you say, will you join us on our mission to empower small businesses?
We are looking for a Senior Manager, Growth Marketing to help us increase the velocity and effectiveness of new customer acquisition. Reporting to the Director of Growth Marketing, you will work closely with the channel leads to identify, test, and validate new channels and tactics that we can reliably add to our media mix.As a Homie, you are a bar raiser, this means you come with:
3-5+ years of hands-on channel experience across paid search, paid social, paid app, display, and offline channels in a B2B SaaS environment (bonus if you have experience with PLG or freemium motions)Experience crafting and running web and channel experiments (both digital and offline) to drive new customer acquisitionExperience using paid marketing tools (e.g., Google Ads), marketing analytics and tracking tools (e.g., Google Analytics, Google Tag Manager), search and SEO tools (e.g., GSC, SEMRush, Ahrefs), data visualization tools (e.g., Looker / Tableau), as well as experience with Excel / GSheets and SQLStrong analytical and problem-solving skills with the ability to help us assess and forecast opportunities, manage month-to-month budgets, and evaluate marketing efficiencyStrong understanding of marketing principles and strategiesTrack record of being entrepreneurial and a self-starter with a high level of ownershipExcellent communication and interpersonal skills with the ability to collaborate effectively with cross-functional teams and present complex ideas in a clear and concise mannerResourceful, fundamentally curious, and relentless in understanding the "why". Possesses a sense of urgency in line with our value of "No Day Wasted"A lover of local businesses - supporting and building great products for themAbility to collaborate in office weekly on Tuesdays and WednesdaysAs a Homie, you will make an impact by:
Developing and executing on our channel testing roadmap and acquisition strategy across multiple net new paid and organic channels to drive efficient and scalable acquisitionTaking a best-in-class approach to multi-channel marketing by working with channel leads across paid, organic, and CRO to ensure we are continually evolving and driving outsized revenue growth within our funnelPartnering cross-functionally with Product Growth, Product Marketing, Lifecycle Marketing, Sales, and RevOps to drive revenue performance in both core and net new channelsImproving scalability and efficiency within our existing Paid Media channels by identifying improvements and areas of opportunityFostering a data-driven and analytical culture across all of MarketingWhat We Offer:
California Only:
Annual salary $170,000 - $200,000Stock Options - Everyone is an Owner!401(k) program + 4% company matchEmployer supplemented Medical, Dental, and Vision Insurance Plans20 days of accrued PTO, annual paid holidays and paid volunteer time offContinued learning and development stipendPaid life insuranceShort- and long-term disability coveragePaid parental leaveCommuter benefitsFlexible spending account (FSA) optionsTop-of-the-line equipment and stipend for workspace setupWork from home Monday, Thursday, & FridayMeals provided at our vibrant work spacesTeam offsites and monthly opportunities to engage with fellow HomiesWhat to Expect During the Interview Process:
Meet the Talent Acquisition teamMeet the Hiring ManagerParticipate in a Technical InterviewMeet the Leadership teamProfessional Reference ChecksBackground Check + Offer StageWelcome to the team, Homie♥
Diversity, Equity, and Inclusion at Homebase:
At Homebase, we take pride in fostering a welcoming space where every Homie of every gender, age, orientation, culture and walk of life can be their full selves. Diverse perspectives empower us to build the best-in-class platform for small businesses and hourly shift workers. We recognize that experience comes in many forms, so if you think you're close to what we're looking for (even if you don't meet 100% of the qualifications), we encourage you to apply!About Us:Our mission is to make small business teams unstoppable.
Homebase is the everything app for hourly teams, with employee scheduling, time clocks, payroll, team communication, HR, and more. More than 100,000 small (but mighty) businesses rely on Homebase to make work radically easy and give their teams superpowers. As the leader in small business team management, Homebase tracked 1+ billion hours for 2.5+ million workers last year.
Homebase is based in San Francisco, Houston, Denver, and Toronto. We are backed by leading venture investors L Catterton Growth, Emerson Collective, Notable Capital, Bain Capital Ventures, Khosla Ventures, Baseline Ventures, Cowboy Ventures, Bedrock Capital, and PLUS Capital.
At Homebase, we value our differences, and we encourage all to apply. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Homebase will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance. Homebase is an equal-opportunity employer and participant in the U.S. Federal E-Verify program.
**Interview Recording Notice
By participating in interviews with Homebase, you consent to the use of Metaview, a recording and transcription tool, during the interview process. Please be aware that all interviews may be recorded and transcribed for the purpose of evaluating candidates and ensuring the quality of our recruitment process. If you do not consent to being recorded, please inform the Talent Team at the beginning of the call, and appropriate arrangements will be made to accommodate your preference. Your privacy is important to us, and the recorded interviews will only be used for internal evaluation and assessment of candidates.