Sales & Marketing Coordinator

Job Type

Full-time

Description

JOB SUMMARY: The Marketing Coordinator is responsible for performing administrative duties to support the operations of the marketing and sales team, to include, coordinating and assisting with new residents and their transition to and from the community. The coordinator will meet customer demands by analyzing the current industry trends. This position will also prepare partnership contracts, monitor the distribution of marketing materials, negotiate with suppliers and third-party vendors, schedule appointments and promotional events, and respond to customers' inquiries and concerns, escalating a high-level complaint to management for immediate resolution.

ESSENTIAL JOB FUNCTIONS/RESPONSIBILITIES: Employee will apply skills to ensure Person Centered Care as exhibited through our Pillars of Excellence:

PEOPLE

STEWARDSHIP

SERVICE

QUALITY

GROWTH

• Assist incoming residents with all facets of transition and move to the independent living community
  • Scheduling move-in date, scheduling close date
  • Working with movers to coordinate a smooth move-in process
  • Conducting new resident orientation in a timely manner
  • Final walk-through of unit and any other related activities in support of making the move-in coordination process a smooth transition.
• Organize refurbishing, cleaning and inspection of units after move-out and before move-in with Support Services.
• Responsible for project management (i.e., selection, upgrades, communication).
• Communicate incoming resident's special needs or requirements to the Resident Services Manager for Independent Living.
• Assist with tours, telephone inquiries, hosting functions, event planning and community outreach.
• Support the marketing team
  • Sherpa updates
  • Collection and updating of competitive information, etc.
• Fully utilize the Sherpa database for leads and activity tracking.
• Follow-up on leads or depositors assigned. Connect with leads or depositors by building relationships and offering a high level of customer service.
• Support the sales team by completing the closings as assigned, keeping files organized and communicating with internal departments regarding contract specifics, depositor incentives received.
• Meet and greet visitor walk-ins.
• Maintain and organize and well-stocked supply of marketing packets, closing books and collateral to support the sales team.
• Assist with the accurate and timely completion of sales and marketing departmental reports.
• Maintain resident profiles (i.e., pictures, move-in/out notices.).
• Responsible for resident handbook updates for Independent Living, Assisted Living and Memory Care.
• Relay marketing and sales content to external marketing agency.
• Develop, create and organize engaging content for social media platforms (e.g., Facebook, Instagram, LinkedIn).
• Execute social media posts, including graphics, videos and written content.
• Comply with applicable federal, state and local laws, rules, and regulations; maintains knowledge of and follows all Plymouth Place policies and procedures.
• Maintain regular and punctual attendance at work and meetings.
• Attends in-service and education programs.

OTHER DUTIES: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the team member for this job. Duties, responsibilities, and activities may change at any time with or without notice.

During emergencies or natural disasters may be required to be on duty for the duration of the disaster.

• Additional duties, responsibilities, and activities to be completed as assigned.

Requirements

JOB REQUIREMENTS:

• High School Diploma or GED required. Associates degree in business administration or Bachelor's degree in business administration recommended.
• 3-5 years' experience in a marketing or sales office.

KNOWLEDGE, SKILLS AND ABILITIES REQUIRED:

•Demonstrated sales or marketing administrative assistant experience, or similar role.

•Ability to work effectively within a team and independently.

•Knowledge of industry software such as Sherpa.

•Proficiency in Microsoft Excel

•Familiarity with sales and marketing reports

•Exceptional communication and interpersonal skills.

•Ability to prioritize and anticipate needs.

•Solid organizational skills including high level of attention to detail, critical thinking, and multi-tasking skills.

•Ability to read, write and speak English sufficient to perform job duties and to interact and communicate with residents, families, and employees.