Fairway Lawns
Digital Paid Specialist
Fairway Lawns, Texas City, Texas, us, 77592
Job Title : Digital Paid Specialist
Location : Remote
Salary Range:
$90,000 - $100,000 annually (commensurate with experience) with bonus opportunity.
About Us :
We are Fairway Corp, a forward-thinking company dedicated to delivering high-quality home care services to our clients. We are currently seeking a Paid Specialist to support our marketing and sales teams by developing and managing paid advertising campaigns that maximize lead acquisition, drive customer engagement, and contribute to our growth goals.
Why Join Us ?
At Fairway Corp, we value growth, collaboration, and innovation. You'll have the opportunity to work with a dynamic team, gain hands-on experience, and play a pivotal role in our expansion. If you're passionate about driving impactful ad campaigns and thrive in a fast-paced environment, we'd love to hear from you!
Role Overview :
As a Paid Specialist, you will be our in-house expert in creating, managing, and optimizing paid advertising campaigns across various platforms, including Google Ads, Facebook, Instagram, and LinkedIn. This role requires a strategic thinker who can align our paid media efforts with our broader marketing objectives. You will work closely with the marketing and sales teams to ensure campaigns are data-driven, budget-optimized, and continuously refined to generate the best possible ROI. You will also work with outside agencies with partner with.
Key Responsibilities : Campaign Management: Develop, execute, and optimize paid search and social media campaigns. Strategy Development: Define target audience, keywords, and bidding strategies to maximize conversions and minimize CPA. Keyword Research: Conduct thorough keyword research to identify opportunities and refine ad targeting. Ad Creation: Write and design ad copy and creatives that align with brand messaging and marketing objectives. Performance Monitoring: Track, analyze, and report on campaign performance, including key metrics like CTR, CPC, CPA, and ROAS. A/B Testing: Implement and assess A/B tests on ad copies, creatives, and landing pages to improve campaign performance. Budget Management: Allocate and adjust budgets based on campaign performance and optimization needs. Competitor Analysis: Monitor and analyze competitor ads and strategies to stay competitive. Collaboration: Work closely with agencies, SEO, content, and social media teams to ensure cohesive marketing efforts. Requirements
Bachelor's degree in Marketing, Advertising, or a related field (preferred). 2-4 years of experience managing paid search and social media campaigns. Proficiency in Google Ads, Local Service Ads, Microsoft Advertising, Facebook Ads Manager, and other ad platforms. Strong analytical skills and experience with Google Analytics, Google Tag Manager, and other reporting tools. Excellent written and verbal communication skills. Certification in Google Ads or Facebook Blueprint is a plus.
Location : Remote
Salary Range:
$90,000 - $100,000 annually (commensurate with experience) with bonus opportunity.
About Us :
We are Fairway Corp, a forward-thinking company dedicated to delivering high-quality home care services to our clients. We are currently seeking a Paid Specialist to support our marketing and sales teams by developing and managing paid advertising campaigns that maximize lead acquisition, drive customer engagement, and contribute to our growth goals.
Why Join Us ?
At Fairway Corp, we value growth, collaboration, and innovation. You'll have the opportunity to work with a dynamic team, gain hands-on experience, and play a pivotal role in our expansion. If you're passionate about driving impactful ad campaigns and thrive in a fast-paced environment, we'd love to hear from you!
Role Overview :
As a Paid Specialist, you will be our in-house expert in creating, managing, and optimizing paid advertising campaigns across various platforms, including Google Ads, Facebook, Instagram, and LinkedIn. This role requires a strategic thinker who can align our paid media efforts with our broader marketing objectives. You will work closely with the marketing and sales teams to ensure campaigns are data-driven, budget-optimized, and continuously refined to generate the best possible ROI. You will also work with outside agencies with partner with.
Key Responsibilities : Campaign Management: Develop, execute, and optimize paid search and social media campaigns. Strategy Development: Define target audience, keywords, and bidding strategies to maximize conversions and minimize CPA. Keyword Research: Conduct thorough keyword research to identify opportunities and refine ad targeting. Ad Creation: Write and design ad copy and creatives that align with brand messaging and marketing objectives. Performance Monitoring: Track, analyze, and report on campaign performance, including key metrics like CTR, CPC, CPA, and ROAS. A/B Testing: Implement and assess A/B tests on ad copies, creatives, and landing pages to improve campaign performance. Budget Management: Allocate and adjust budgets based on campaign performance and optimization needs. Competitor Analysis: Monitor and analyze competitor ads and strategies to stay competitive. Collaboration: Work closely with agencies, SEO, content, and social media teams to ensure cohesive marketing efforts. Requirements
Bachelor's degree in Marketing, Advertising, or a related field (preferred). 2-4 years of experience managing paid search and social media campaigns. Proficiency in Google Ads, Local Service Ads, Microsoft Advertising, Facebook Ads Manager, and other ad platforms. Strong analytical skills and experience with Google Analytics, Google Tag Manager, and other reporting tools. Excellent written and verbal communication skills. Certification in Google Ads or Facebook Blueprint is a plus.