Marketing Operations Manager

Operations, a Marketing Operations Manager drives the build and release or deployment of our messages by partnering with Technical, Product and Research teams. In addition, this role administers user messaging experiments to conduct and draw insights from strategies. This role is a hybrid of skill sets, which include: hands-on coding, experimentation instrumentation, messaging strategy thought-partner, and user advocate - leveraging expert internal resources when appropriate. Responsibilities Build, quality assure, and release or deploy messages Conduct split and multivariate experiments, ensuring protocols are administered to minimize bias Operate or participate in refinement forums to unlock solution opportunities with partners Proactively monitor releases and deployments to ensure they're performing against the requirement Execute audience queries Operate in a stage-gated agile framework, and support globally distributed team members with quality assurance peer review Implement and audit all analytic encoding to enable messaging effectiveness Ensure all messages conform to legal or compliance requirements Basic Qualifications 3 years in marketing executing CRM/Lifecycle channel optimization and insights Proficiency in SQL to build audiences Expert in template scripting (e.g. AMPscript, Liquid) Proficiency in CSS / HTML, with additional ability to extract assets from source files Ability to operate within an agile framework via a global distributed team Deep experience in email, push, sms, in-app messaging channels and platforms Attention to detail, with an ability to identify issues and implement remedies Ability to outline requirements and work on implementation with key stakeholders (e.g. engineers, consultants) Self-motivated, with a drive to exceed user expectations and enable partner teams Ensure all messages conform legal or compliance requirements Ability to be on-call, when high priority business needs necessitate Preferred Qualifications Experience in an operational role Proficient specifically in Salesforce Marketing Cloud, Braze, and /or other lifecycle marketing platforms, ideally certified in one main platform Experience in building lifecycle user journeys Working knowledge of Jira, Confluence, Github, Airtable Working knowledge of email and mobile channel best practices Required Education Bachelor's Degree or equivalent work experience