General Manager

Purpose: The General Manager / President will be the visionary leader and strategic driver for StarFire Direct, a dynamic part of a private equity-owned portfolio company focused on rapid growth and operational excellence. This role offers an entrepreneurial leader the opportunity to create significant value and share in the rewards associated with private equity success. The GM / President will oversee the company’s key functions—e-commerce, sales, marketing, customer service, and operations—to drive ambitious growth and profitability goals. Success in this role demands expertise in digital and e-commerce platforms, particularly Amazon, as well as strong skills in IT and systems to enable scalable, data-driven processes. Working closely with the CEO and leadership team, the GM / President will play a pivotal role in positioning StarFire Direct as an industry leader while ensuring an exceptional customer experience. Essential Job Responsibilities: • Business Strategy: • Craft and execute strategic plans to drive growth, leveraging Amazon and other channels to scale revenue and increase market share. • Identify high-potential business opportunities, optimizing product offerings to capture and expand market reach. • Set and achieve aggressive performance metrics aligned with both company and private equity growth targets, quickly adapting to market changes and leveraging data for informed decisions. • Operational Oversight: • Oversee daily operations across departments, including e-commerce, sales, marketing, finance, and logistics, ensuring alignment with high-growth objectives. • Optimize warehouse and logistics processes for efficient stock management, integrating Amazon fulfillment where possible for broader reach. • Implement IT and systems solutions that support scalability, improve data insights, and streamline processes for cost-effectiveness and rapid growth. • Sales and Marketing Leadership: • Develop and execute a robust multi-channel marketing strategy, focusing on D2C growth and maximizing visibility on Amazon and other platforms. • Collaborate closely with the sales team to drive revenue across multiple channels, including retail partnerships and direct-to-consumer efforts. • Lead initiatives to enhance the digital customer experience, optimizing the StarFire Direct website and Amazon presence to improve engagement and conversion rates. • Financial Management: • Oversee budgeting, financial reporting, and cost control to ensure the company’s financial health and resource alignment with high-impact initiatives. • Conduct data-driven financial analyses to guide strategic decisions and maximize profit margins, including performance tracking for Amazon campaigns and IT investments. • Team Leadership: • Inspire and lead the StarFire Direct team, fostering a culture of accountability, customer-centricity, and innovation in a fast-paced, entrepreneurial environment. • Develop a high-performance team focused on continuous improvement, private equity resources for growth and professional development. • Customer Experience: • Continuously refine and optimize the customer journey, from digital engagement to post-sale service, ensuring satisfaction on StarFire Direct’s website, Amazon, and other channels. • Resolve complex customer service issues, driving loyalty and retention through outstanding support. Key Performance Indicators (Measures): • Revenue Growth: Achieve and exceed D2C and Amazon sales growth targets through strategic marketing and operations. • Profitability: Increase gross margins by controlling operational costs and sales efficiency. • Customer Satisfaction: Maintain high NPS and customer retention rates, enhancing loyalty across digital platforms. • Operational Efficiency: Improve logistics and IT system performance to support growth, including integration with Amazon and other key channels. Processes Championed or Supported by the Role: • Business Planning • E-commerce and Amazon Optimization • Supply Chain Management • Budgeting and Financial Reporting • IT and Systems Implementation • Marketing and Customer Experience Improvement Key Interfaces: • CEO / CFO • Warehouse & Logistics Team • Marketing and Sales Teams (especially e-commerce) • Finance and Customer Service Teams • Other leaders in the Outdoor Living Portfolio Leadership Attributes: • Entrepreneurial Mindset • Financial and Operational Acumen • IT and Systems Knowledge • Customer Focus • Team Development and Leadership • Strategic Execution • Effective Communication and Collaboration • Innovative Problem-Solving Values / Culture: • Customer-Centricity • Accountability and Ownership • Efficiency and Integrity • Hard Work and Resilience • Collaborative Teamwork Desired Knowledge and Experience: • Proven experience in a D2C, e-commerce, or marketplace-focused business, ideally within a private equity-backed environment. • Expertise with Amazon Marketplace operations, including listing optimization, fulfillment, and advertising strategy. • Strong financial and business acumen, with a solid understanding of P&L responsibility. • Experience in warehouse operations, logistics, and supply chain management. • Background in IT and systems implementation to support scalable, data-driven decision-making. • Knowledge of digital marketing and e-commerce best practices; experience with product development is a plus. Personal Attributes: • Strategic and Entrepreneurial Thinker • Data-Driven and Results-Oriented • Strong Relationship Builder • Detail-Oriented and Organized • Creative and Innovative • Adaptable and Resilient