Roofing Marketing Manager

Roofing Marketing Manager Location(s): Toledo, OH, US, 43659-0001 Function: Marketing Audience: Experienced Professional Work Arrangement: Hybrid Requisition ID: 63577 PURPOSE OF THE JOB The Roofing Marketing Manager is accountable for the implementation of the homeowner brand strategy. This position is also accountable for extending our homeowner strategy into the contractor channel and for managing homeowner-facing content. These marketing efforts include identifying key initiatives, as well as design and execution of key marketing strategies, messaging and marketing sales tools that support growth of the business. This position is responsible for supporting the communication of a consistent brand message within the Roofing business for Owens Corning. They will partner within the business (contractor, digital, social, home centers, product management, sales, technical and S&T teams) and will coordinate marketing initiatives with both internal and external constituents. Reports to: Senior Marketing Manager Span of Control: Individual Contributor JOB RESPONSIBILITIES Knows the Roofing Market and Collaborates Across the Roofing Organization Collaborates within and outside of the roofing business to help develop marketing strategies and key initiatives that support brand equity while building awareness and driving demand. Analyzes market data and insights to generate business building ideas and in-year course corrections. Strives to strengthen and add value to the Roofing Business through leading select strategic initiatives, establishing clear and measurable outcomes, and knowledge sharing. Builds strong relationships with key stakeholders to understand business growth strategy and identifying areas of opportunities. Leads Execution of Homeowner Brand Strategy Manages the Owens Corning roofing homeowner brand initiatives as set forth in the strategy; utilizes project management skills to keep initiatives on track. Leads the connection for extending the homeowner brand strategy into the contractor channel to help bring our brand to life in the market through contractors. Works with sales teams, as needed, to help develop and/or launch homeowner brand tools. Collaborates with the Brand Strategy leader to align the homeowner brand strategy with the brand strategies with distribution and retail. Manages direct-to-homeowner advertising as needed. Supports business case development for new programs to support growth strategies and brand fit. Collaborates with Marketing Insights to develop, obtain and understand marketplace dynamics to help create compelling brand positioning and direction. Supports development of annual marketing plans; makes recommendations regarding brand strategy, positioning, and tactics. Works cross-functionally to understand product and programs launches to determine the impact on the homeowner brand strategy; develops recommendations for new tactics. Works with the Social and Digital teams to ensure the social and digital execution for the overall homeowner brand strategy; leads the organic social media plan for homeowner brand. Manages the printing process for homeowner brand or Shingle Color of the Year (SCOTY) collateral and tools. Helps determine measurement protocols and obtain metrics that will help form decisions and adjustments on homeowner brand initiatives to meet objectives. Assists with educating contractor on design/color and selling to women as necessary. Leads the integration of homeowner brand initiatives and training through the Color Consultants. Sup