Equipment Sales, Territory Manager

About GenServe, LLC GenServe, LLC is the nation’s leading independent provider of scheduled and emergency power generator maintenance, repair, and sales in the United States, serving primarily commercial customers in various industries. The company’s plan is to continue to accelerate its already rapid growth through further investments in organic sales growth and acquisitions. The Company’s complete and extensive service platform positions it as a one-stop shop for all commercial generator maintenance needs. Established in 1990, the Company has the largest team of Electrical Generating Systems Association (EGSA) certified technicians in the Northeast and an expanding footprint in other regions. GenServe is headquartered in Plainview, NY, with branch offices in New Jersey, Pennsylvania, Illinois, Florida, Texas, and California and is accelerating its growth into new territories across North America. In August 2024, the Company was acquired by private equity firm Aurora Capital Partners. Equipment Sales – Territory Manager at GenServe Reporting to the Vice President of Equipment Sales, the Territory Manager is responsible for driving sales growth by identifying potential clients, generating leads through research and networking, and conducting client visits. They create tailored sales proposals, negotiate terms, close deals, and manage relationships with new clients to ensure satisfaction and repeat business. Additionally, they oversee Project Management of the sale through completion. Administrative duties include maintaining sales records, managing CRM systems, tracking expenses, and ensuring compliance with company policies and industry regulations. Effective collaboration with internal teams, clear communication with clients, and contributing to sales strategy development are also essential. A deep understanding of the company’s products and a commitment to continuous learning about industry advancements are crucial for success in this role. The mission of the Equipment Sales, Territory Manager is to drive new business growth and customer satisfaction by effectively promoting and selling the company’s services. They aim to build and maintain strong client relationships, understand and address customer needs, and provide high-quality technical support and service. Their goal is to achieve sales targets, expand the customer base, and contribute to the overall success and reputation of the company while ensuring a positive and productive customer experience. Responsibilities Sales and Business Development Prospecting and Lead Generation: Identifying potential clients and generating leads through research, networking, and cold calling. Traveling to client sites to present service options, our capabilities, and discuss how they meet the client's needs. Creating detailed and competitive sales proposals tailored to the specific needs of each client. Negotiating terms, prices, and contracts with clients and successfully closing sales deals. Managing and nurturing relationships with existing clients to ensure satisfaction and encourage repeat business. Analyzing market trends, competitor activities, and customer feedback to refine sales strategies and identify new opportunities. Problem Resolution: Addressing and resolving client issues and complaints promptly to maintain high levels of customer satisfaction. Maintaining detailed records of sales activities, customer interactions, and progress towards sales targets. Utilizing Customer Relationship Management (CRM) software to manage client information, sales activities, and pipeline. Tracking and reporting travel and business expenses in accordance with company policies. Ensuring adherence to company policies, industry regulations, and ethical standards in all sales activities. Collaboration and Communication Working closely with internal teams such as service operations, and marketing to ensure a cohesive approach to client management. Participating in sales strategy meetings and contributing insights based on field experiences to help shape company sales strategies. Product Knowledge Developing a deep understanding of the company’s products, including technical specifications and applications. Staying up to date with industry developments, new products, and technological advancements to provide clients with the most current information. Qualifications Bachelor’s degree or equivalent combination of education, work experience, technical training, or certifications relevant to the products being sold. Industry experience in power generation equipment service/sales or a similar field preferred but not mandatory. Prior sales experience. Experience with Salesforce, or similar CRM, preferred. Superior communication skills, both verbal and written. Excellent MS Office skills. COMPENSATION $60,000 – $80,000 Base, depending on sales projection targets. Uncapped Commission Plan equal to 10-15% of gross profit from new equipment sales. Car Allowance COMPETENCIES Ability to identify and generate new leads through research, networking, and outreach. Proficiency in sales techniques, including cold calling, sales presentations, proposal preparation, negotiation, and closing deals. Thinking creatively to overcome sales obstacles Persistently pursuing leads and follow-ups, handling rejection professionally and learning from it Prioritizing tasks effectively while meeting deadlines and sales targets Using CRM software and other sales tools effectively Adjusting strategies in response to market changes Maintaining a professional demeanor and appearance in all client interactions.