Video Producer, Paid Social

Beloved by young trendsetters and celebrities worldwide, Cider stands as one of the fastest-growing fashion brands today, with a following exceeding 5 million. Founded in 2020 and rooted in Los Angeles, we proudly serve customers in over 130 countries, offering a diverse range of styles from sizes XXS to 4XL. With our innovative smart fashion technology, Cider is leading the way towards a zero-inventory future, minimizing production waste without compromising quality. Our unique "Pick A Mood" collections transform everyday moods into captivating style statements, engaging the next generation and cementing our position as a Gen-Z favorite. We are seeking a talented Video Producer to support our paid social media efforts. This is a contract role for 2-3 months , with the potential for renewal or transition into a full-time position based on performance and company needs. You will work closely with our marketing team to create engaging, performance-driven video content for platforms like Instagram, TikTok, and other social media channels. As a Video Producer, you will play a critical role in developing creative assets that align with our brand's goals and drive key metrics like engagement, click-through rates, and conversions. Responsibilities: Lead the creative strategy for paid social media, especially on Meta and TikTok, to drive performance metrics (CTR, CPA, Sales, ROAS). Edit and optimize user-generated content from influencers and creators to improve engagement and conversion rates. Conceptualize, produce, and distribute high-quality video assets for social media and other digital platforms to support sales growth. Develop creative briefs for content creators, both for paid and organic campaigns, based on performance insights. Analyze creative performance data and collaborate with the paid media and influencer teams to optimize content across platforms. Create visually engaging ads and marketing materials using tools like Figma, Adobe, and Canva to boost performance. Monitor and rotate creative assets across platforms, using data insights to continually optimize performance. Stay updated on social media trends and proactively implement new ideas to improve creative strategy. Lead regular performance reviews with cross-functional teams to refine and improve creative content. Qualifications: 3-5 years of experience in digital content creation for platforms like TikTok, Instagram, Facebook, and YouTube. Strong results orientation with demonstrated initiative and leadership. Excellent interpersonal and networking skills with a track record of delivering business results. In-depth understanding of consumer trends and the ability to turn insights into performance-driven creative. Proficient in video editing and graphic design with a focus on performance marketing. Strong project management and analytical skills. Familiar with industry best practices in performance marketing. Experience in CPG, fashion, or fast-paced e-commerce environments preferred. Ability to influence decision-making and work collaboratively with cross-functional teams. Highly organized, detail-oriented, and committed to delivering results. Self-motivated with a strong sense of accountability. Adaptable to the dynamic needs of a growing business. Why Cider? At Cider, we’re redefining fast fashion in the digital age. Our team is passionate, innovative, and focused on delivering high-quality content that resonates with our audience. If you’re a creative video producer who thrives in a fast-paced, data-driven environment, we’d love to hear from you