Digital Marketing Specialist

Hunters Next-Gen SIEM automates threat detection, investigation, and response, freeing analysts to proactively protect their organizations. Hunters deploys in days and eliminates repetitive work with out-of-the-box integrations and detection rules. High priority alerts are surfaced based on risk and confidence scoring, and similar alerts are clustered together, reducing alert triage by 80%. Customers can build an open, scalable data lake at a predictable cost, and bring their own data lake or leverage Hunters’. Team Axon provides rapid response to emerging threats, incident investigation, proactive threat hunting, and security posture and hygiene reporting. Hunters was recognized as a Leader in the 2024 GigaOm Radar for SIEM and received an Honorable Mention in the 2024 Gartner Magic Quadrant for SIEM. Learn how companies like Booking.com, Snowflake, TheRealReal and Cimpress are leveraging Hunters to empower their security teams at https://www.hunters.security . Hunters is backed by leading VCs and strategic investors including Stripes, YL Ventures, DTCP, Cisco Investments, Bessemer Venture Partners, U.S. Venture Partners (USVP), Microsoft’s venture fund M12, Blumberg Capital, Snowflake Ventures, Databricks, and Okta Are you an organized, energetic person with a passion for digital marketing? Hunters is seeking a Digital Marketing Specialist based in Boston, MA . This role will report to the Senior Director of Demand Generation. The successful candidate will join Hunters at an exciting time with lots of potential for career growth. What does an average day look like in this role? Paid Advertising Campaigns: Manage global digital advertising campaigns, including paid search (Google Ads), LinkedIn, Reddit & X (formerly Twitter) ads, reporting on KPIs SEO/SEM Initiatives: Manage SEO and SEM strategies by optimizing website content, conducting keyword research Content Management: Work closely with content creators to ensure all digital platforms are regularly updated with fresh, relevant content that is optimized based on search & conversion best practices Website Updates: Coordinate with the web development team to manage updates and ensure the website aligns with digital marketing campaigns Analytics & Reporting: Track, analyze, and report on performance metrics (e.g., social media engagement, website traffic, email open rates, etc.), share insights, and make suggestions for improvement Email Marketing Campaigns: Assist in developing, implementing, and optimizing email marketing strategies, including drafting, sending, and monitoring performance of email campaigns Collaboration Across Teams: Work cross-functionally with sales, creative, and product teams to align marketing strategies with broader company objectives So, how do you know if this is the right role for you? Do you have 3 years of digital marketing experience? Are you an expert in running ads on Google, LinkedIn, Reddit, and X? Do you have a framework for measuring campaign performance? Can you make data-driven decisions? Do you work well with graphic designers? Do you enjoy working on multiple projects at once? Are you comfortable working with people in different time zones? Do you hold yourself and others accountable to strict deadlines? Are you motivated to work hard in order to progress your career? Do you enjoy thinking outside the box and challenging the status quo? If you answer yes to these questions, you’re likely a good fit for this role. It’s considered a unique advantage if you have: Experience using HubSpot Worked for a cybersecurity company (in-house or agency) Strong copywriting & storytelling skills Advanced Excel skills & an eye for good design Our Core Values: Yalla Let’s Do It- Get “st done" attitude. When we face a challenge, we pursue it headfirst, while keeping our strategic goals in mind. We Gotcha Covered- Customers are the most important part of our ecosystem. Our success is tied to their success. This is why we think about their best interest in every decision we make. Our job is to strike the right balance between listening and guiding to build a foundation for true partnership with our clients. Evolve- As a company we evolve, change, learn, and adapt. What we did yesterday is not necessarily the best approach for tomorrow. We adhere to an ongoing effort to improve products, services, or processes. These efforts can seek ’incremental’ improvement over time or ’breakthrough’ improvement all at once. Processes are constantly evaluated and improved in light of their efficiency, effectiveness, and flexibility. Put everything on the table- The key to successful teams is transparency, honesty, and vulnerability. Respectfully and empathetically, we will dare to share our thoughts, feelings, opinions, and ideas.