Director of Ecommerce

E-Commerce Director Role Summary: Starwest Botanicals is an industry leader within the organic herb, botanical, spice, and tea industry. Located in Sacramento, California, Starwest has grown to become a global player in wholesale, e-commerce, and manufacturing. With nearly 50 years of experience, the company is well positioned in a $100 billion dollar industry. The Director of E-Commerce will lead the assessment, enhancement and operational execution of our enterprise-wide applications and systems. The E-Commerce Director is responsible for all activities related to revenue generation on the company’s website, our on-line wholesale channel, Amazon, and resellers. The ideal candidate should have a demonstrated ability to improve SEO, e-commerce channel architecture, and brand growth. The Director will play a pivotal role in driving operational efficiency, enhancing user experience, and enabling scalable growth across all facets of our organization. This role requires a blend of technical expertise, strategic vision, and leadership skills to align technology initiatives with business objectives and drive impactful outcomes. This position is located in Sacramento, California. Key Responsibilities: Develop strategy and lead execution for our online Direct-to-Consumer (DTC) and Business to Business (B2B), including platform integrations, customer service, fulfillment and digital marketing. Collaborate with the advertising and digital agency teams to develop retail and wholesale marketing strategies and execute full funnel marketing programs leveraging tactics available for our internal Website, Vendor Central, Amazon Advertising, iHerb and other retailer platforms. Develop digital marketing strategies and execute programs across our website, email, social, search, and SMS that increase customer acquisition, engagement, and retention. Perform competitive analysis and evaluate category trends to enable increased market share and brand recognition. Deliver an exceptional customer experience at each touchpoint in the shopper journey; increase customer lifetime value and contribution using customer data and predictive analytics. Manage and coach the professional and personal development of the Customer Service team. Establish and monitor key performance metrics to identify how to accelerate growth and team performance. Driving test & learn experiments for continuous learning & improvement within eCommerce capabilities. Coordinate key P&L activities with the Finance team including annual budget planning, monthly P&L reporting, and production forecasting. Develop and implement comprehensive sales strategies aligned with the company’s business objectives. Own the company’s growth and profitability performance. Set individual and channel targets for revenue, growth, and profitability. Identify new market opportunities and assess the viability of new products. Drive revenue growth through the acquisition of new clients and expansion of existing client relationships. Lead, mentor, and manage the sales team, ensuring the development of a high performance culture. Actively participate in SIOP and sale forecasting. Collaborate cross-functionally with other areas of the business such as operations, supply chain, and finance to ensure company’s targets are achieved. Other duties as assigned by management. Qualifications: Minimum 10 years of progressive experience developing and executing DTC/eCommerce sales strategies, managing a P&L, and utilizing quantitative and qualitative analysis to deliver strategic results. Comprehensive knowledge of the eCommerce digital landscape including web applications, site merchandising, SEO, social media, email marketing, and relevant KPI reporting. A proven track record of exceeding sales targets and driving profitable revenue growth. Bachelor's degree in business, marketing, sales, computer science, or a related field is required. Must be highly proficient in Microsoft Office, database management, spreadsheet creation, email, and internet. Excellent communication, problem solving, and leadership skills. Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities simultaneously. The ability to manage a remote, off-site workforce throughout the country. Experience with CRM software and sales analytics tools. Ingredients or CPG food & beverage industry experience a plus. Experience with BigCommerce, Hubspot and Zendesk preferred. Supervisory Responsibilities: Oversee a team of 3-5 professionals. Provides constructive and timely feedback to improve performance to employees. Physical Demands: Prolonged periods of sitting. Must be able to lift up to 25 pounds at times.